Updated March 4, 2023

How to Invest in Tiktok

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Investors are on the hunt for TikTok stock since it keeps growing in popularity. Keep reading to find out how to invest in this social media app.

It's easy to brush off TikTok as a silly app for teens. But you can't deny its popularity.

And when it comes to investing, many traders think TikTok has massive potential.

So how can you invest in TikTok?

In this guide, find out how you'll be able to invest in TikTok, plus what to consider before buying in.

Who Owns TikTok?

TikTok is owned by ByteDance, a Chinese technology company headquartered in Beijing.

In 2016, ByteDance released a social networking app called Douyin. This app became wildly popular in China. When they debuted their app worldwide in 2017, they named it TikTok.

Although the TikTok app and Douyin have comparable user interfaces, they are not identical.

Is TikTok on the Stock Market?

ByteDance, the owner of TikTok, is not yet listed on the stock market. You cannot invest and trade in the firm directly. There is also no official stock price or stock symbol for it.

As of now, there is no mention of it going public.

So how can you buy TikTok stock, then?

TikTok's funding comes mostly from venture capital and private equity firms. Direct investment by individuals is almost impossible.

BUT there are still other ways for retail and accredited investors to invest in TikTok. Read on.

How to Buy TikTok IPO?

The exact date of TikTok's IPO is unknown and has not yet been announced. However, owning shares of private companies, like TikTok, is possible through pre-IPO in secondary markets.

TikTok pre-IPO shares may be available in secondary markets such as EquityZen. These private marketplaces are usually only open to accredited investors.

You can access the secondary marketplace by following these steps:

  1. Sign up online with your chosen platform (Example: EquityZen)
  2. Undergo verification of your accreditation.
  3. Once verified, you can browse available offerings and search for ByteDance.
  4. Fund your account and buy shares

It is reported that ByteDance allows its employees to sell their company shares once or twice a year.

So, stay updated with such news to check its availability in secondary markets.

How to Indirectly Invest in TikTok?

Retail investors can invest indirectly in TikTok by buying shares of TikTok and ByteDance's top investors.

Most company shares are owned by private equity firms such as Coatue, General Atlantic, Hillhouse, Sequoia Capital, and Source Code Capital.

Among these, there are only two public companies - Softbank and Kohlberg Kravis Roberts & Co. And here's how you can buy their stocks.

  • KKR
    Kohlberg Kravis Roberts & Co. (KKR) is a leading global investment firm headquartered in New York. It provides investment management, capital markets, and more.

    And investing in their company is simple.

    1. Log in or create your brokerage account.
    2. Fund your account. Note that some platforms require a minimum fund.
    3. Search for Kohlberg Kravis Roberts & Co (Ticker Symbol: KKR)
    4. Enter how many shares or the dollar amount you want to buy.
    5. Place order

    Anyone can invest without special qualifications.

  • Softbank
    SoftBank is one of the most active investors in technology companies. It has backed or acquired a long list of established tech firms like Slack, NVIDIA, Uber, and ARM.

    But recent reports say that due to poor earnings reports, SoftBank Group Corp.'s share price has dropped 50% from 2021 to 2022.

    Softbank Group Corp is only available on Japan Stock Exchange. To invest, you will need an accredited brokerage account that offers Japanese equities.

What are the Alternatives to TikTok Stock?

TikTok's main competitors are other social media apps like Facebook, Instagram, and Youtube. These are available for investment through their mother companies, META and Alphabet (GOOGL).

Facebook and Instagram (NASDAQ: META)
Facebook currently has an estimated 3 billion active users and created a global phenomenon when it acquired Instagram. It generated $85.96 billion in revenue in 2020.

The company rebranded into META Platforms, Inc. You can invest in these applications through META.

Youtube is also one of the most used applications, with more than 2 billion active users. And a $28.84 billion revenue in 2021 alone. It is 100% owned by Alphabet (GOOGL), where you can directly invest.

Is investing in TikTok's IPO a good idea?

IPO investments can be risky. The volatile movement of prices on the first day of public trade causes significant gains or losses. So, most investors study the company's reasons for going public, analyze their financial history, and determine risk tolerance.

In the case of TikTok, it shows a good return because of its popularity among a wide age range. Bytedance, its mother company, is financially backed-up by well-known funding companies like Sequoia Capital and Kohlberg Kravis Roberts Japan.

But there are also concerns, like TikTok's privacy and data breach, uncensored content, and others. These issues resulted in TikTok being banned or given only restricted access in different countries like India, Indonesia, and Bangladesh.

The United States of America has already banned TikTok from its government-issued devices. And there is an ongoing discussion in the US congress about its banning.

The US Congress emphasizes Tiktok's increasing privacy risks and threats to national security.
Investing in TikTok could be a high risk now. So, it is best to consult a professional financial expert if you plan to buy its IPO.

What is the Best Way to Invest in TikTok when it Goes Public?

Once the company goes public, TikTok stock trading will require a brokerage account. Once a brokerage account is set up, you'll be ready to buy the shares when they hit the market.

And in the meantime, you can invest in TikTok alternatives.

Bottom Line

Considering TikTok's immense popularity, investing in this app might be a great idea. But you can't purchase TikTok stock—yet.

We would say that the best way to invest in TikTok is to wait for ByteDance to become public.


What is TikTok?

TikTok is the most popular video-sharing social network service. The app has been on the rise since its release in 2016. TikTok users create short-form videos, ranging from genres like pranks, stunts, dance tricks, jokes, and entertainment.

What is TikTok's Valuation or Worth?

TikTok's net worth is around $50 billion in 2022. While its parent company, ByteDance, has an estimated net worth of $250 billion. These data were based on the private trades in 2022.

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