June 16, 2023

How to Buy Hulu Stock

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Is Hulu stock in your stock must-haves? While waiting for its IPO, consider these alternative ways of investing in Hulu and buying shares.

Investing in one of the most popular streaming platforms can be challenging. You know Hulu stock is an attractive option, but how do you buy its stock?

Is it even possible for you to buy Hulu stock?

In this guide, learn how you can get involved with Hulu.

Is Hulu on the Stock Market?

Hulu is not a publicly traded company which means it is not listed on major stock exchanges.

Early this 2023, it increased its subscribers to 48 million. Users enjoy an incredible array of award-winning original content and access to popular channels like ABC, NBC, Fox, and more.

Adding to its popularity as a streaming service, it is also majority-owned business held by Disney and Comcast. So, if you are interested in investing in Hulu, buying shares of Disney and Comcast can be a good option. Here's how.

What is Hulu's stock symbol and price?
Since Hulu is yet to be publicly traded, there is no stock symbol or price.

How to Invest in Hulu stock

If you want to invest in Hulu, you can purchase shares of its parent companies: Disney (DIS) and Comcast (CMCSA).

Hulu is a joint venture between two of the biggest media companies in the world. Disney owns 67% of Hulu, while Comcast owns 33%. Let's get into these two companies.

  1. Disney (DIS)
    The Walt Disney Company (DIS) is a worldwide entertainment company whose subsidiaries and affiliates include Disney theme parks and resorts, Pixar, Marvel, Disney+, and ESPN, among others.

    According to Disney's earnings report for the fiscal year ending December 31, 2022, its total revenues increased by 8%. At the same time, net income also increased by 5%, amounting to $1,773,000.00.[1]

  2. Comcast (CMCSA)
    Comcast Cable is one of the United States' largest video, high-speed internet, and phone providers. It also provides security and automation services to residential customers.

    In their first quarter report for 2023, revenue decreased by 4.3% compared to the previous year. This can be traced to their broadcasts of the Beijing Olympics and the NFL's Super Bowl. However, the Net Income Attributable to Comcast increased by 8.0%.[2]

How to Invest in Disney and Comcast

You can buy Disney or Comcast using any brokerage or trading app. There are no special qualifications needed.

  1. Create your account on their website or app.
  2. Fund your account. Note that some platforms require a minimum.
  3. Search for Disney (DIS) or Comcast (CMCSA).
  4. Enter how many shares or the dollar amount you want to buy.
  5. Place the order.

You can now invest in Hulu's parent companies. But would there be a way to buy Hulu stock before its IPO? Read below to find out.

How to buy Hulu Stock before the IPO Date

Pre-IPO stock is an excellent way for companies to raise capital before they go public. But with Hulu, it's unclear if there will be pre-IPO shares.

If pre-IPO shares of Hulu are available, these can be found in the secondary market platforms such as EquityZen and Forge Global.

Here are simple steps to access secondary marketplaces.

  1. Sign up online with your chosen platform (Example: EquityZen).
  2. Undergo verification of your accreditation.
  3. Once verified, you can browse available offerings.
  4. Fund your account and buy shares.

Requirements may differ among marketplaces. The minimum investment is also high (for example, EquityZen requires a $10,000 minimum). And they're generally only open to accredited investors.[3]

If you are having second thoughts, here are more insights on Hulu's performance to help you decide.

When is Hulu's IPO?
Its shareholders have explored Hulu's prospects of an IPO since 2010. But Disney, a major stakeholder, has no plans to proceed due to their launch of the Disney+ bundle with Hulu and ESPN+. So, Disney is not likely to pursue a Hulu IPO as it conflicts with its content strategy.

What is Hulu's valuation?

Hulu doesn't have an official valuation yet because it is not yet publicly traded. However, we can check its growth based on its impact on the total revenue of its parent companies especially Disney.

Compared to Disney's other streaming offers, Hulu's monthly revenue per paying subscriber is higher. In Q1 2023, Hulu generated an average revenue per unit of almost $90, up by $1 from the previous year.

This is just a part of Hulu's good performance. Here are more reasons why Hulu can be a good investment.

Why invest in Hulu?

Investors are interested in Hulu stock because of its growth potential.

In the first quarter of 2023, Hulu's Subscription Video on Demand (SVOD) service generated an average monthly revenue of 12.46 U.S. dollars per paying subscriber, slightly lower than last year.

With Live TV and Subscription Video on Demand, Hulu experienced a nearly one-dollar revenue increase.

The growth may be attributed to their investments in original programming and their "no cable" service that streams directly to smart TVs, making their content more accessible.

It has a wide range of content offerings, including original series and licensed content from major networks such as ABC, NBC, Fox, and Disney+. Hulu also offers live TV packages that allow users to watch live sports and news programs.

With more people turning away from traditional cable and toward streaming services like Hulu, investors see this as an opportunity to capitalize on the growing trend.

What is Hulu's funding history?

Hulu was created by NBC Universal and News Corporation on March 22, 2007. A $100 million investment was made by Providence Equity Partners. Deals were then made with AOL, MSN, Myspace, and Yahoo! for internet distribution. Then the private "beta" version was launched on October 29, 2007.

ABC Enterprises Inc., a subsidiary of The Walt Disney Company, announced on April 30, 2009, that it had an equity stake in Hulu. They also agreed to provide television shows and feature films. In 2013, News Corporation's stake was transferred to 21st Century Fox after the split of its publishing and television/film holdings.

In 2019, the Walt Disney Company acquired 20th Century Fox and became the majority owner of Hulu. Additionally, Disney obtained WarnerMedia's share of Hulu.

It was announced that Disney plans to purchase Comcast's interest in Hulu as early as January 2024, which would result in Disney becoming the sole owner of the company.

If it seems that Hulu doesn't work for you, you can also look at some alternatives such as the ones below.

How to Invest in alternatives to Hulu stock

You can also invest in other leading video streaming publicly traded applications.

  1. Netflix
    Netflix is a subscription-based streaming service allowing members to watch TV shows and movies on an internet-connected device.

    Now is an ideal time for those looking to invest in Netflix stock, as the company's share price has stabilized and shows signs of growth. Netflix is currently valued at $149.22 billion.

    Netflix is traded on NASDAQ with the ticker symbol NFLX.

    Interested in investing in Netflix? Check our article on How to Invest in Netflix! This article tells you the pros and cons of buying Netflix stocks.

  2. Amazon Prime Video
    Amazon Prime Video is a streaming service providing access to films, television programs, and original content. It is also included in the Amazon Prime subscription. It is traded under NASDAQ with the ticker symbol AMZN.

    Amazon recovered early this 2023 with its net income of $3.2 billion compared with a net loss of $3.8 billion last year. And their net sales increased 9% to $127.4 billion from $116.4 billion in the first quarter of 2022. [4]

    The company generates revenue from Prime content, physical stores, AWS services, and other services.

  3. Apple TV+
    Apple TV+ is a streaming service offered by Apple featuring original content, movies, and TV shows. It is traded on NASDAQ with a ticker symbol: AAPL.

    In its second quarter, reports in 2023 showed an improved business performance compared to last year. They have generated a steady operating cash flow of $28.6 billion. In addition, they are also returning over $23 billion to shareholders.

    Despite the 3% decrease in its total revenue, Tim Cook, Apple's CEO, gladly reported an all-time record in Services and their commitment to long-term investment.[5]

    Apple services subscribers have significantly increased, with an estimated 975 million paying subscribers across its services.

    Learn more on How to Invest in Apple. This article discusses a step-by-step guide to investing in Apple, including some factors to consider before investing.

Bottom Line

In conclusion, even though Hulu doesn't have a public stock, it's easy to invest in Hulu by investing in its parent companies, Disney and Comcast. Both companies have a long history of success and offer other great products that can benefit any investor's portfolio.

As always, Investors should always research before investing in any individual stock. Understanding the risks is important to see if the stock makes sense for your portfolio.


  1. ^ Walt Disney. The Walt Disney Company Reports First Quarter Earnings For Fiscal 2023, Retrieved 5/10/2023
  2. ^ Comcast. Comcast Reports 1st Quarter 2023 Results,, Retrieved 5/10/2023
  3. ^ EquityZen. FAQ: What's the minimum investment size?, Retrieved 5/10/2023
  4. ^ Amazon.com.Amazon.com Announces First Quarter Results, Retrieved 5/10/2023
  5. ^ Apple NewsRoom: Apple reports second quarter results, Retrieved 5/10/2023

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