Updated January 14, 2020

M1 Finance Review: Pros and Cons

This article contains references to products from our partners. We may receive compensation if you apply or shop through links in our content. You help support CreditDonkey by reading our website and using our links. (read more)

M1 Finance is a robo-advisor that lets you choose your investments. But is M1 safe and really free? Read this M1 Finance review for the pros and cons.

M1 Finance
Commission Free Stock Trading

Overall Score

4.5

Annual Fee

5.0

Minimum Deposit

5.0

Customer Service

3.5
5-point scale (the higher, the better)

Pros and Cons

  • Choose your own investments
  • Can invest in individual stocks
  • No account fees
  • Not beginner friendly
  • No human advisors
  • Can only trade once a day

Bottom Line

No-fee robo-advisor that allows you to choose your own investments.

If you want to be hands-off, but still with a say in your investments, M1 Finance may perfectly bridge the gap between robo and DIY investing.

It stands out from other robo-advisors by letting your create and customize your own portfolio. Then the automated service will manage your account.

And what's more? It's free to use. There are no commission or management fees.

Does its service live up to what it promises? Keep reading to find out.

Deal of the Day: Get Up to $3,500 Cash Bonus with Ally Invest. Terms apply

Who M1 Finance Best For

  • DIY investors. M1 gives you the best of both worlds. You can customize your portfolio and invest in any stocks and ETFs you wish, and M1 will manage it for you.

  • Semi-experienced investors. M1 will not provide portfolio advice or recommendations. It's best if you have an idea of what you want to invest in.

  • Long-term investors. It's not for day traders or frequent traders, as M1 only trades once a day.

Try M1 Finance for yourself >>

M1 Finance at-a-Glance:
  • Robo- and self-directed investing hybrid
  • $100 to start investing ($500 for retirement accounts)
  • No commission or management fees
  • Buy fractional shares
  • SIPC Insured

    M1 Finance

    Commission Free Stock Trading

    M1 Finance allows investors the choice of ETFs and stocks. M1 charges no management fees or commission.

How M1 Finance Works

© CreditDonkey

In a nutshell, this is how M1's Pie investing works:

Create Your Investment Portfolio

Investing with M1 Finance is all about how you choose to diversify your portfolio.

M1 lets users build what they call "Pies." Each Pie consists of up to 100 "slices", or investments. Each slice can be a stock, ETF, or even another Pie.

Your Pie is a visual representation of your asset allocation. It depicts how your investment portfolio is divided between the different categories of investments that you choose.

M1 allows you more portfolio customization, which may overwhelm beginners, but the process is still fairly straightforward.

Build Your Pie

You choose the "slices" that you want in your Pie and the percentage for each investment. For example, if you want 10% of your investment to be in Apple, that will be 10% of your Pie.

screenshot from m1finance.com

You have a few options when creating your pie:

  • Create your own by choosing your own investments
  • Use one of M1's 80+ preset Expert Pies
  • Customize a preset template by deleting or adding slices

M1's Expert Pies portfolios are built around the following themes or goals:

  • General Investing: Portfolio is based on your risk tolerance
  • Plan for Retirement: Portfolio will adjust to your goals as you age
  • Responsible Investing: Socially responsible portfolio
  • Income Earners: More focused on dividends and income returns
  • Hedge Fund Followers: Mimics the investment strategies of reputable hedge funds
  • Industries & Sectors: Choose a specific industry
  • Stocks & Bonds: Just two ETFs; focuses on stocks and bonds
  • Other Strategies: Additional investment strategies.

You can create multiple pies for different goals. Each additional pie appears as a slice of your overall pie.

Fund Your Account

When you add money to your account, M1 Finance will automatically buy shares of your investments according to the percentages you set.

Using the above example, assume you add $1,000 to your portfolio. M1 would use $100 to purchase Apple stocks because you set aside 10% of your pie for Apple.

You can also set up automatic contributions. M1 will withdraw the funds from your linked bank account and invest accordingly. Automatic contributions let you set it and forget it.

Modify Your Pie

You can make changes to your Pie at any time you wish. Remove a slice from your pie if you want to sell an investment or add another slice to invest in something new.

screenshot from m1finance.com

Automatic Rebalancing
Automatic rebalancing means that M1 will buy and sell investments for you in order bring it back to the percentages you set. It's another way that M1 Finance helps you be more hands-off with investing.

Overtime, your pie may shift from the original asset allocation. If a specific slice of your pie performs particularly well, it might take up a larger percentage of your overall pie.

On the other hand, slices that experience losses might shrink. Both situations can be fixed with automatic rebalancing.

See Current Offer >>

Does M1 offer tax loss harvesting?
No. But M1 does use tax minimization when selling securities.

Tax loss harvesting focuses on selling investments that have experienced a loss. M1 Finance minimizes your taxes when you withdraw funds from your account.

Securities are prioritized for the best tax-efficiency and to maintain your asset allocation. But M1 won't automatically sell securities that experience losses for you.

How to Get Started

Getting started with M1 is different than with other robo-advisors. You won't see the typical questionnaire about your risk tolerance, goals, net worth, and income.

The process of creating a M1 account is:

  1. Create account. Set up account with your personal information (name, address, birthdate, and Social Security number) and email address.

  2. Create Pie. From there, you go through a quick tutorial and you are ready to create your Pie.

  3. Select account type. You can select from an individual taxable account, joint, IRAs (Traditional, Roth, or SEP), and Trust.

  4. Fund account. You'll need to link a bank account to fund your account.

  5. Let M1 do the work. Once the funds are transferred, M1 will buy the investments for you according to your Pie.

    M1 Finance

    Commission Free Stock Trading

    M1 Finance allows investors the choice of ETFs and stocks. M1 charges no management fees or commission.

M1 Platform and App

M1 Finance is strictly an online program. You can access the platform via your PC or the mobile app. It's available for both iOS and Android devices.

The platform itself is very user-friendly. You'll see a summary of your portfolio including its value, gain or loss, and return.

screenshot from m1finance.com

If you want to edit your Pie, simply press the "edit" button. You'll be taken to a page where you can change the target percentages and add or delete slices. M1 Finance will automatically readjust as you do so.

screenshot from m1finance.com

To add a new investment, just click on the "add" button. This will take you to the "Research" tab where you can search for any stock on the major U.S. stock exchanges.

screenshot from m1finance.com

To get more information about a certain stock, just click on it to find the stock's performance data, price history, and more.

screenshot from m1finance.com

Overall, the platform is very easy to navigate and creating the pies is intuitive. The mobile app is an excellent companion and works pretty much the same way.

When does M1 Finance trade?
Free M1 users have one trading window at 9am CT when the New York Stock Exchange is open. Having only one trading window helps keep costs lower for users.

M1 Plus members with at least $25,000 in their account have access to another trading window at 2pm CT. If you're looking to stay more up to date with your investing, it may be worthwhile to become a Plus member.

Fees

While M1 is pretty close to being free to use. M1 charges:

  • No account opening fees
  • No trade fees
  • No management fees
  • No deposit or withdrawal fees to/from your linked bank

(Compare plans)

There are some services that may cost you. For example, they will charge you for an account statement or wire transfer. M1 is transparent with their fees, as you can see here.

And there is an inactivity fee of $20 for accounts with less than $20 an no activity for 90 days.

Keep in mind, though, you will still pay the ETF expense ratios, which M1 has no control over.

If M1 Finance is free to use, how does it make money?
M1 Finance makes money a few ways:
  • By interest earned from M1 Borrow, which allows users to borrow against their portfolio value at a low interest rate.
  • By lending shares to short sellers and earning a small profit from this.
  • By interest earned from the uninvested cash in your account (instead of giving the interest to you).

Compare Robo-Advisors

Reasons We Like M1 Finance

  • No commission or management fees. You can trade stocks and ETFs for free. This makes M1 less costly than many other robo-advisors.

  • Only $100 to start. You can open an account with nothing, but you'll need $100 to start investing. This low minimum is great for young or beginner investors without a lot of capital.

    Retirement accounts require at least $500.

  • Stocks and ETFs. You can invest in any stock and more than 1,900 ETFs. Anything you can buy on the major U.S. stock exchanges is fair game.

  • Fractional shares. This means every dollar can be invested, avoiding "cash drag".

    What is a fractional share?. This means you can just buy a small piece of a share instead of waiting to have enough money for the full share. For example, if a share is $100 and you have $20, you can buy 1/5th of a share.

  • Set up recurring deposits. M1 Finance offers the ability to set up regular deposits that take money from your linked bank account and invest it.

  • Tax-efficient investing. This helps minimize your tax liability. When you request to withdraw funds, the algorithm sells securities in a particular order of priority. Losses are sold first in an effort to offset future gains. They then sell lots with long-term gains and finally lots with short-term gains.

  • Rebalance with a click. If your target has drifted, just click on a button and M1 will automatically rebalance. You can rebalance just a Pie or your entire portfolio.

  • Customized portfolio. M1 Finance gives you control of your personal finance. You can buy or sell investments whenever you want.

  • Automatically reinvest dividends. Once your dividends reach $10, M1 will reinvest them for you.

  • Test before using. You can try out the M1 platform by registering with just an email and password. You can create a portfolio and test the system before committing and linking a bank.

  • Liquidity. When you transfer funds through M1 Finance, they're generally available within about one business day. Other platforms aren't usually as fast.

  • Tax software integration. If you're a user of TurboTax or H&R Block tax software, you can easily integrate either with M1. The integration helps you capture a more accurate financial picture come tax time.

  • M1 Borrow. You can instantly borrow up to 35% of your account balance at a low interest rate.

Is M1 Borrow worth it?
M1 Borrow can be worth it because of its low interest rate, about 3%. To qualify for M1 Borrow, you must already have a taxable M1 brokerage account with at least $10,000. Once you're qualified, you can borrow up to 35% of your investment portfolio value.

If you're an M1 Plus user with over $25,000 in your M1 brokerage account, you qualify for an even lower interest rate than free M1 users.

Downsides

  • Not for beginners. M1 is best for semi-experienced investors who want a say in their investments. If you want a system that will do all the work for you, other robo-advisors may be a better choice.

  • No human financial advisors. While you can ask customer service reps about your account, they are not licensed financial advisors who can offer investment advice.

  • Can only trade once per day. M1 only trades once a day at 9am CT everyday the New York Stock Exchange is open. This is how M1 keeps the platform free for investors. M1 is not for active day traders.

  • Limited investment options. M1 Finance offers only stocks and ETFs - no mutual funds.

  • No tax loss harvesting. While M1 does tax-efficient trading, it doesn't offer tax loss harvesting, which is a standard feature for many robo-advisors.

Is M1 Finance a robo-advisor or an online brokerage?
M1 Finance offers the best of both worlds. Like most brokerages, M1 gives you control of which investments you make. On the other hand, they automatically rebalance your portfolio and provide similar tools to most robo advisors.

Is M1 Finance Safe?

© CreditDonkey

M1 Finance is a registered broker/dealer with FINRA and a member of SIPC. You can have peace of mind that your assets and information are secure with M1.

  • SIPC Insured. If M1 goes out of business, your securities are protected up to $500,000 per account. SIPC does NOT protect you from losing money through investing. M1's clearing firm has supplemental insurance to over beyond the SIPC limits.

  • Military-grade encryption. All data transferred and stored within M1's system is protected with 4096-bit encryption.

  • Extra login security M1 uses two-factor authentication and fingerprint ID/face ID login to keep your account secure.

Is M1 Finance FDIC insured?
M1 Finance is not a bank so it is not FDIC insured. However, the SIPC would cover your losses (up to $500,000 per account) should the platform go out of business. Keep in mind that SIPC does not protect against investing losses.

How It Compares

M1 vs Betterment
Betterment is often the robo-advisor of choice for beginners. You don't need a minimum investment and they charge a 0.25% annual fee based on assets under management. You do have the option of talking to a live advisor and everything is automated, which gives beginners fewer options to choose from and can be a way to avoid getting overwhelmed.

 M1 FinanceBetterment
 Visit SiteVisit Site
 

M1 Finance

Betterment

Commission Free Stock Trading - Learn More

SPECIAL OFFER
Get up to 1 Year Managed Free - Learn More

 

Benefits and Features

Stock Trading
$0
 
Annual Fee
None
0.25% for accounts under $100,000; 0.40% for accounts $100,000+
Minimum Deposit
$100
$0
Phone Support
Yes - normal business hours
Yes
Live Chat Support
No
No
Email Support
Yes
Yes
Human Advisors
No
Yes
Robo Advisor
Assets Under Management
$100 Millon
$14 Billion
Tax Loss Harvesting
Offers tax-efficient investing
Yes
Goal Tracker
No
Yes
Automatic Deposits
Yes
Yes
Online Platform
Yes
Yes
iPhone App
Yes
Yes
Android App
Yes
Yes
Mobile App
Yes
Yes
Fractional Shares
Yes
Yes
Taxable Accounts
Yes
Yes
401k Plans
No
Yes
IRA Accounts
Yes
Yes
Roth IRA Accounts
Yes
Yes
SEP IRA Accounts
Yes
Yes
Trust Accounts
Yes
Yes
529 Plans
No
No
 Visit SiteVisit Site

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

M1 Finance: Pricing information from published website as of 06/14/2018

Betterment: Pricing information from published website as of 04/04/2018

M1 vs Robinhood
At face value, both M1 and Robinhood look like the same online brokerage account. Neither company charges commissions and you can trade ETFs and stocks with both companies. Where Robinhood stands out is their frequency of trades–they don't do batch trades. In other words, if you execute your own trade, it's executed shortly after you order it.

 M1 Finance
 Visit SiteLearn More
 

M1 Finance

Robinhood

Commission Free Stock Trading - Learn More

SPECIAL OFFER
Invite Friends, Get Free Stocks - Learn More

 

Benefits and Features

Stock Trading
$0
$0
Minimum Deposit
$100
$0
Banking 
No
Mobile App
Yes
Yes
 Visit SiteLearn More

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

M1 Finance: Pricing information from published website as of 06/14/2018

Robinhood: Pricing information from published websites as of 02/21/2020.

M1 vs Acorns
The concept of M1 is to choose your own investments, so it's not great for beginners. Acorns is geared towards young novices who have trouble saving. It automatically invests your spare change and puts them into diversified portfolios, so it's great for beginners who want to invest without thinking. M1 has no account fees, while Acorns does have a fee for non-college students.

 M1 FinanceAcorns
 Visit SiteVisit Site
 

M1 Finance

Acorns

Commission Free Stock Trading - Learn More

SPECIAL OFFER
$10 Sign-Up Bonus - Learn More

 

Benefits and Features

Stock Trading
$0
Part of service fee. Free for college students for 4 years. No add-on trading fees.
Annual Fee
None
Free for college students; $1/mo for Acorns; $2/mo for Acorns + Acorns Later; $3/mo for Acorns + Acorns Later + Acorns Spend
Minimum Deposit
$100
$0
Phone Support
Yes - normal business hours
Yes
Live Chat Support
No
No
Email Support
Yes
Yes
Human Advisors
No
No
Assets Under Management
$100 Millon
$1 Billion
Tax Loss Harvesting
Offers tax-efficient investing
No
Goal Tracker
No
Yes
Automatic Deposits
Yes
Yes
Online Platform
Yes
Yes
iPhone App
Yes
Yes
Android App
Yes
Yes
Banking Acorns Spend checking account comes with a debit card and has no minimum balance requirement, no overdraft fees, and unlimited free or fee-reimbursed ATMs nationwide. $3/mo for Acorns + Acorns Later + Acorns Spend.
Mobile App
Yes
Yes
Fractional Shares
Yes
Yes
Taxable Accounts
Yes
Yes
401k Plans
No
No
IRA Accounts
Yes
Yes
Roth IRA Accounts
Yes
Yes
SEP IRA Accounts
Yes
Yes
Trust Accounts
Yes
No
529 Plans
No
No
 Visit SiteVisit Site

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

M1 Finance: Pricing information from published website as of 06/14/2018

Acorns: Pricing information from published website as of 07/11/2019.

M1 vs Wealthfront
Wealthfront is another robo-advisor fit for beginners. They do charge 0.25% of your assets under management per year, but they don't have a required minimum deposit. Where Wealthfront falls behind M1, though, is when it comes to fractional shares, as they don't allow it. Wealthfront does offer a college 529 savings plan, which can be beneficial for parents saving for college.

 M1 Finance
 Visit SiteLearn More
 

M1 Finance

Wealthfront

 

Benefits and Features

Stock Trading
$0
 
Annual Fee
None
0.25%
Minimum Deposit
$100
$500
Phone Support
Yes - normal business hours
Yes
Live Chat Support
No
No
Email Support
Yes
Yes
Human Advisors
No
No
Robo Advisor
Assets Under Management
$100 Millon
$10+ Billion
Tax Loss Harvesting
Offers tax-efficient investing
Yes
Goal Tracker
No
Yes
Automatic Deposits
Yes
Yes
Online Platform
Yes
Yes
iPhone App
Yes
Yes
Android App
Yes
Yes
Mobile App
Yes
Yes
Fractional Shares
Yes
No
Taxable Accounts
Yes
Yes
401k Plans
No
No
IRA Accounts
Yes
Yes
Roth IRA Accounts
Yes
Yes
SEP IRA Accounts
Yes
Yes
Trust Accounts
Yes
Yes
529 Plans
No
Yes
 Visit SiteLearn More

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

M1 Finance: Pricing information from published website as of 06/14/2018

Wealthfront: Pricing information from published website as of 04/04/2018

Bottom Line

M1 Finance is best for the DIY investor who also wants to be hands-off. You get to choose your own investments but don't have to handle the tedious tasks, such as performing manual trades and rebalancing. It's also amazing that there are no trade or management fees.

However, it could be overwhelming for the beginner. If you're not sure about making your own choices or you really just want the software to do the job for you, a different robo-advisor may be the better option for you.

Note: This website is made possible through financial relationships with some of the products and services mentioned on this site. We may receive compensation if you shop through links in our content. You do not have to use our links, but you help support CreditDonkey if you do.

More from CreditDonkey:


How to Invest Money


Best Ways to Invest $10000


How to Start Investing

Compare:



Leave a comment about M1 Finance Review: Pros and Cons?

Name
Email (won't be published)


Inbox Dollars Review

InboxDollars lets you earn cash for sitting on your couch playing games or watching videos. Sound too good to be true? Read this to learn how to get started.

About CreditDonkey®
CreditDonkey is a stock broker comparison website. We publish data-driven analysis to help you save money & make savvy decisions.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

†Advertiser Disclosure: Many of the card offers that appear on this site are from companies from which CreditDonkey receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). CreditDonkey does not include all companies or all offers that may be available in the marketplace.

*See the card issuer's online application for details about terms and conditions. Reasonable efforts are made to maintain accurate information. However, all information is presented without warranty. When you click on the "Apply Now" button you can review the terms and conditions on the card issuer's website.

CreditDonkey does not know your individual circumstances and provides information for general educational purposes only. CreditDonkey is not a substitute for, and should not be used as, professional legal, credit or financial advice. You should consult your own professional advisors for such advice.