September 27, 2023

How to Buy Roblox Stock

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Want to embark on an investment journey with Roblox? Explore our step-by-step guide and recommended brokerage platforms. Let's dive in!

Roblox Corporation has become a worldwide online platform where millions come together to create and enjoy games. But how do you invest in it?

Whether you're an investing newbie or a seasoned pro, you're in for a treat. This article will walk you through the steps you need to start your Roblox investing journey.

Curious? Let's get started!

Disclaimer: CreditDonkey does not advise you to invest in any particular company. This article merely provides guidance on how you can invest in Roblox.

Is Roblox on the stock market?

Yes, you can buy Roblox stock under New York Stock Exchange (NYSE). The Roblox ticker symbol is RBLX.

When Roblox went public on the stock market in 2021, its shares started at around $64.50 each.

In 2020 and 2021, more people started using Roblox because it provided a fun way for kids to keep themselves entertained during the pandemic. This increased Roblox's value on the stock market.

However, things changed in 2022. The share price and the overall value of Roblox significantly dropped. The main reason was fewer users were buying Robux (like virtual money in the game), which directly affected how much money Roblox makes.

How to Invest in Roblox

You can buy Roblox stock through any brokerage or trading app. There are no special qualifications needed. Here are the steps:

1. Create an Account with a Brokerage

Before you can start investing in Roblox, you will need to create an account with a brokerage firm or trading app. You can visit the brokerage's website or app and follow the instructions there to set up your account.

Typically, you'll need to provide:

  • Your name
  • Social Security number
  • Address, phone number, and email
  • Date of birth

You may also need to provide a copy of your driver's license or passport to verify your identity.

There are several different account types you can open (note that not all brokerages support every account type):
  • Taxable: A general-purpose investment account
  • Joint: An account shared between two individuals
  • Retirement (includes Traditional and Roth IRA)
  • 529 College Savings
  • Custodial: An account set up for a minor

Don't have a ton of money to invest? Look for a brokerage that supports fractional shares. This means you can purchase a portion instead of a full share. This allows you to invest in Roblox even if you only have $10.

Keep reading for our top recommended brokers to buy Roblox stock.

2. Fund Your Account

Once your account is created, you will need to fund it to start trading. Just link it to your bank account so you can transfer money. Depending on the brokerage, you may need to deposit a minimum amount to start trading.

Be sure to read through the terms and conditions of the platform before making any investments.

Now, you can start buying Roblox stocks.

Once you've funded your account and are ready to buy, search for Roblox stock using its ticker symbol RBLX.

The company should appear, along with Roblox's other relevant data, such as current stock price and daily average volume.

Click on the company listing for more detailed information, including news updates and analyst ratings. It's smart to research the company and consider any risks before investing.

4. Decide How Much You Want to Buy

The next step is deciding how much Roblox stock you want to buy. Most platforms will let you enter how many shares or the exact dollar amount you want to buy.

For example, if the investing app allows for fractional shares, you can say that you want to buy $50 worth of Roblox (instead of full shares).

After entering the details, you are now ready to place your order.

5. Place your order

Once you have entered all the information, review it one last time and click "place order" to complete your purchase of Roblox stock. Your order will be processed in a few minutes, and you will receive a confirmation when it has gone through.

There are two types of orders you can execute to place your trade:
  • Market order: Execute the transaction now at the current market price.
  • Limit order: Set a specific price at which you wish to buy. This gives investors more control. But if the stock never hits your price, the trade will never be executed.

After that, you can view your holdings in your account portfolio and track their performance over time.

Best Brokerages to Invest in Roblox

Here are some of our recommended brokerages for buying Roblox shares. All these brokerages have no trading commissions.

  1. Robinhood
    Robinhood is one of the most popular investment apps for beginners. It has no minimum investment requirement. A big benefit is that it supports fractional shares, allowing you to invest in stocks with as little as $1.

  2. M1 Finance
    M1 Finance is a unique hybrid self-directed brokerage and automated investing. You choose your own stocks and build your own portfolio. Then M1 will automate your strategy. It also supports fractional shares. The minimum to start is $100.

  3. Stash Invest
    Stash Invest is designed for new investors who need a little handholding. It helps you pick stocks aligned with your goals and risk tolerance. You can also purchase fractional shares. But there is a monthly fee starting at $3/mo.

  4. Webull
    Webull also has no trading fees or minimum investment. It offers better research tools and analytics for more experienced investors. It's also a good choice for active traders with free extended trading hours. It also supports fractional shares for most stocks and ETFs.

  5. Fidelity
    Fidelity is a great choice if you're looking for a full-service brokerage with a wide variety of account types and other investment products. There is no account minimum. Fidelity also offers fractional shares from as little as $1.

Pros and Cons of Buying Roblox Stock

Buying a stock is a commitment. It's important that you first weigh the pros and cons of investing in Roblox.

  • Strong user base
  • Growth potential
  • Diversification to an investment portfolio
  • Volatility
  • Dependency on the younger audience
  • Valuation concerns

What is your main concern about buying Roblox stock?

Why invest in Roblox?

Roblox continues to grow in terms of its users and popularity. However, its profit started to decline in 2023. Let's take a closer look into the reasons why it's good to invest in Roblox.

  • Strong User Base
    Roblox continues to build its user base. They had 65.5 million users actively playing their games, a 25% increase from last year.[1]

    Most of the growth came from users outside the United States. This includes people with ages 13 years old and above.

  • Growth Potential
    Roblox has shown remarkable growth. And this shows possibilities for further expansion. Such growth may lead to an increase in the company's value, with potentially high returns.

However, the company has been losing money. They lost $268 million during the first quarter of 2023, which is equivalent to 44 cents per share.[2] In the same quarter of 2022, the company lost $160.2 million. That's 27 cents per share.

Even though they didn't make money, the number of Roblox users and the time people spent on the platform have increased significantly.

What is Roblox's valuation?

The market currently values Roblox at 17.16 billion.[3]

However, Roblox has a price-to-earnings (P/E) ratio of -17.95.[4]

How to read Price-to-Earnings Ratio (PE Ratio)?
  • Companies with a P/E ratio above 30 are often labeled as "growth stocks." This suggests that investors predict future growth or profitability.
  • A negative P/E ratio means the company is losing money. Some investors may still predict future growth, but this ratio just means present unprofitability.
  • Positive P/E ratios below 10 are generally regarded as "value stocks" or underpriced stocks. This means investors see the stock price as lower than the stock's intrinsic value. It's like buying stocks at a discount.

The company is not generating profit. And this is a concern for potential investors. Investors generally prefer a positive or reasonable P/E ratios as that indicates the company has earnings that are in line with market expectations.

Here are two common ways that investors measure the value of a company.

  1. Market Capitalization (Market Value)
    Market capitalization (market value) is how we measure the size of a public company. We do this by multiplying the current stock price by the number of outstanding shares.

  2. Price-to-Earnings Ratio (PE Ratio)
    The P/E ratio shows if a company is undervalued or overvalued. A positive ratio means good earnings, while a negative ratio means heavy losses.

Whether Roblox stock is right for you depends on various factors. This includes your financial goals, risk tolerance, and investment strategy.

Here are some considerations to help you make an informed decision:

  • Investment goals
    Consider your investment objectives. Are you looking for long-term growth, short-term gains, or passive income?
    Evaluate if Roblox aligns with your investment goals and expectations.

  • Risk tolerance
    Assess your risk tolerance. Investing in individual stocks, including Roblox, carries inherent risks. The stock market can be volatile, and the value of stocks can fluctuate. Roblox stock may be an option if you have a higher risk tolerance and are comfortable with potential ups and downs.

Are you having second thoughts on Roblox stock? Or do you simply want to diversify your portfolio? Consider these alternatives.

Alternatives to Roblox Stock

Since Roblox is not making profits now, it would be wise to check out its competitors.

  1. Take-Two Interactive Software
    Take-Two Interactive Software is a prominent gaming company that creates popular games such as GTA, NBA 2K, and Red Dead Redemption. Take-Two has a diverse range of games.

    These games are primarily designed for adults. This could lead to having more loyal users. In contrast, Roblox caters to a younger audience.

    Take-Two has a strong foothold in the console and PC gaming market. This enables them to generate more revenue than Roblox, which is mainly focused on mobile devices.

  2. Sony Interactive Entertainment
    Sony is a famous and reliable brand in electronics and gaming. Their PlayStation gaming console is very popular and loved by many people. They have many exclusive PlayStation games, which makes them stand out in the gaming industry.

    With their PlayStation gaming consoles and exclusive gaming titles, Sony has established itself as a notable presence in the gaming industry. This unique combination of hardware and software gives them an edge over Roblox. Roblox focuses only on online platforms and software.

Bottom Line

Before you dive into Roblox stock, here's a friendly reminder: do your research. This involves choosing a trustworthy brokerage account, depositing funds, making an order, and continually managing your investment.

It is important to stay up to date and regularly review your investment strategy to ensure it matches your financial goals. Remember that all investments come with risks, so you must analyze your finances thoroughly and seek professional guidance.


  1. ^ Roblox.Roblox Reports Second Quarter 2023 Financial Results, Retrieved 9/16/2023
  2. ^ Roblox.Roblox Reports First Quarter 2023 Financial Results, Retrieved 9/16/2023
  3. ^ Macroaxis.RobloxCorp Current Valuation, Retrieved 9/16/2023
  4. ^ Nasdaq. RBLX Price/Earnings & PEG Ratios, Retrieved 9/18/2023

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