Updated November 4, 2019

How Much Does It Cost to Promote a Tweet

Read more about Business

You can promote a Tweet for as little as $2. But will it help your business? Keep reading to learn how Twitter can boost your bottom line.

While it's easy to scoff, using social media sites like Twitter can boost your business. Consider these statistics:

  • 500 million Tweets are sent every month.

  • Twitter has 321 million monthly active users (66 million in the US).

  • 24% of adults use Twitter (equally split between men and women).

There are many ways to use Twitter to build your brand, including paying to promote a Tweet. Learn how to get started and what it will cost below.

How Do Promoted Tweets Work?

A promoted Tweet can put your information in front of an audience that doesn't follow you yet. It can also help elicit engagement within your current followers. Your promoted Tweet has a higher chance of getting noticed than if you add it to your the regular feed.

Twitter places promoted Tweets in prominent places so that they garner more attention. These include:

  • At the top of search results within Twitter
  • Above search results when the user follows a promoted trend
  • On timelines or profile pages of your target audience

So how much will you pay to promote a Tweet? Read on.

What Does a Promoted Tweet Cost?

Twitter doesn't have a set cost for promoted Tweets. Instead, they work on a bidding process. A promoted Tweet costs an average of $1.50 - $2.50.

Promoted Tweets look just like standard Tweets with the exception of the "Promoted Tweet" heading that accompanies it. You're limited to the same 280 characters.

Viewers can reply, retweet, and favorite them just like standard Tweets on their page.

Reasons to Promote Tweets
Use promoted tweets to reach more followers and target a specific audience through keywords. You'll only pay if the promoted Tweet creates an action, which makes this a good avenue for those on a limited budget.

Setting a Budget for Promoted Tweets

Twitter doesn't have any advertising minimums. You choose a daily budget and Twitter allocates the funds accordingly.

You can place caps on the total amount spent daily as well as over the life of the campaign. There are two options:

  • Spread your daily budget over the course of the day
  • Spend the full daily allowance as quickly as possible

Setting the promoted Tweet budget involves some trial and error. You are free to change your campaign at any time, especially if you feel things aren't working as you planned.

When Should You Promote Tweets?
You usually want to promote Tweets when you have big news.

  • Have you launched a new product, business, or web page?
  • Are you starting a new marketing campaign?
  • Do you have an event coming up soon?

If so, Twitter might be a great way to build some buzz.

Measuring the Success of Your Promoted Tweets

Twitter lets you see the difference between organic impressions (attention gained from your free Tweets) and those from your promoted Tweets.

On your Twitter dashboard, you can also see:

  • Which Tweets produce the best results.
  • What time of day your Tweets have the most attention.
  • What days of the week your Tweets have the most attention.

Use this information to help you tweak your budget or your campaign entirely.

Additional Marketing Options on Twitter

  • Promoted Accounts
    If your goal is to get more followers, promoted accounts can help. You can target an audience, just as you would with a promoted Tweet, to get the type of followers who could potentially turn into customers.

  • Promoted Trends
    Twitter has a list of popular trends. You can become a part of that list by paying for promoted trends. With this option, you pay for a spot in any list that would include a business of your type in your geographic location and that meets your demographic requirements.

Bottom Line

Promoting a Tweet probably won't make or break your budget. But it's a trial and error process that can take some time getting used to.

Because the site has a worldwide reach, it can be a good way to raise the profile of your business.

Write to Kim P at feedback@creditdonkey.com. Follow us on Twitter and Facebook for our latest posts.

Note: This website is made possible through financial relationships with some of the products and services mentioned on this site. We may receive compensation if you shop through links in our content. You do not have to use our links, but you help support CreditDonkey if you do.

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