May 22, 2021

Atom Finance Review

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Atom Finance seeks to democratize the world of financial analysis by offering free data and tools to everyday investors. But does it live up to the hype?

Want Bloomberg Terminal insights without the $24,000 pricetag?

Atom Finance is your answer.

The platform works by providing high-quality market research to everyday investors for free.

In this article, we'll discuss the features, pros, and cons of Atom Finance and stack it up against the competition. See if Atom can meet (or even exceed) your investing needs below.

What Is Atom Finance?

Atom Finance is a Brooklyn-based fintech company offering investment research and analysis.

It was created in 2018 by Eric Shoykhet, a former institutional analyst at financial giants Blackstone and Governor's Lane.

As of this writing, Atom Finance has received roughly $18M in funding, beginning with $2M in seed investment in 2018 and two rounds of Series A funding in 2019 and 2020.

The company positions itself as the Robinhood of investing research. Where Robinhood eliminated trading fees and the need to go through a broker, Atom eliminates the paywall of institutional-level data and analytics.

For example, Bloomberg Terminal (which offers a similar suite of tools) costs $24,000 per year. Atom's Basic Account is free. Their Premium Account is only $9.99 per month for full access to their features.

Atom Finance also differentiates itself with the interactivity it offers. Users can chat with other investors in channels based on interests like #daytrades or specific stocks, like #TSLA. An Atom chatbot will also contribute news to relevant channels throughout the day.

Aside from Bloomberg, Atom only appears to have two true competitors: Wallmine and Koyfin. We'll break each down later in the article.

Is Atom Finance a good app?
Yes, Atom Finance is intuitive, safe, and easy to use. Keep in mind, it takes time to get used to because of the overwhelming amount of data and information available.

How Does Atom Finance Work?

You can access your Atom account online at atom.finance or on their mobile app. (Download: Apple, Google Play)

Users can link existing brokerage accounts (such as Robinhood, eTrade, and Fidelity) to Atom using Plaid, which ensures security with banking-level encryption technology.

You can see all your investing accounts aggregated in one place and review raw holdings, sector weight, overall performance, and more directly in the app.

With Atom's free Basic account, you have access to:

  • Market news and updates
  • 3 customized daily briefings (morning, afternoon, and evening)
  • Stock and portfolio alerts such as price alerts
  • Stock screener to filter stock options and find investing ideas
  • X-Ray, an in-depth financial research search engine for SEC filings, events, and updates
  • Daily trends (top winners and losers)
  • Premium metrics by sector, such as average revenue per user (ARPU) and daily active users for social media companies
  • Full access to chat with fellow investors

With Atom's $9.99/month Premium account, you get:

  • All the features of Basic
  • Mock portfolio accounts to simulate positions and trades
  • Portfolio fund look-through to access full underlying holdings of ETFs and mutual funds
  • Unlimited institutional-grade articles and alerts (Basic receives 3 per month)
  • Unlimited analyst consensus estimates for projections of growth rates, margins, and other data (Basic receives 3 per month)
  • Export to Excel functionality allows you save all your portfolio data into spreadsheet format

How Much Does Atom Finance Cost?

Atom offers free and Premium accounts. Premium costs $9.99 per month. However, as you can see above, the free account includes a significant amount of news, analysis, data, and reports. Basic should meet the needs of most individual investors.

Pros and Cons of Atom Finance

Like any investment research platform, Atom Finance comes with its own unique pros and cons. Review the details below to see if Atom Finance is worth your time.

Pros:

  • Completely free for a Basic account
  • Simple connection to your brokerage accounts
  • Ability to interact with other like-minded investors in chat
  • Detailed research and reports
  • Beautiful website and mobile app
  • Tight security features

Cons:

  • Some features behind a (modest) paywall
  • Slow customer support
  • No live chat
  • Unable to trade on the platform; only for research and info
  • News feed doesn't include some big-name platforms (like Bloomberg)

Does Atom Finance have fees?
Atom Finance does not currently have any fees.

How to Contact Customer Support

No email or phone number is listed on the Atom website for customer support, but users can submit a request on their website.

Currently, there doesn't seem to be a "Help" option available on the mobile app, which is a downside.

Several Google Play reviews mention how difficult and time-consuming it is to cancel your premium account because of the lackluster customer support, so keep that in mind

Is Atom Finance Safe to Use?

Absolutely. Atom uses Plaid to link your brokerage accounts, so your information is safe and secure. Your data is fully encrypted and Atom does not receive access to your account credentials.

Plaid's privacy policy assures customers that their data will never be sold or rented to third parties.

Commonly used with digital-only banking applications, Plaid is respected in the financial space for its security features.

Is Atom Finance legit?
Yes. The company is a legal entity registered under the name Atom Finance, Inc. and has received seed funding from legitimate capital venture partners.

How Atom Stacks Up to the Competition

Next, we'll take a look at how Atom compares to its two primary competitors: Wallmine and Koyfin.

Note: You won't find a direct comparison to Bloomberg Terminal here. In all likelihood, investors that are interested in a free or low-cost investing research tool are not interested in an alternative costing $24,000 per year.

Wallmine vs. Atom Finance
Both of these platforms provide similar services. Both allow you to link multiple brokerage accounts through Plaid to view portfolio performance. Both provide stock screening tools and SEC report search engines. Both provide market news and updates.

However, I give Atom the advantage here. While Atom's premium service is $9.99 per month, Wallmine charges $50 per month for its upgraded services.

Atom also provides several other analytics services that Wallmine does not, such as in-depth daily briefings and a calendar of upcoming important events for the funds you track — earnings reports, for example.

Lastly, Wallmine makes money from advertising on its website, which can be distracting.

Koyfin vs. Atom Finance
Koyfin offers some options that Atom currently does not. With Koyfin, you can create graphs using different metrics and then download them for presentations, embed them onto your website, or simply save them for your own records.

Beyond that, both provide nearly identical offerings in slightly different packages. Atom does allow you to chat with fellow investors, which is a nice touch Koyfin does not offer.

Koyfin is currently 100% free, although they plan to release a premium version in the near future. According to their website, Koyfin plans "to release our paid plans in the first half of 2021."

I'll withhold judgment here until Koyfin releases the price of its premium plan. These two options appear to be a coin flip at present.

Robinhood vs. Atom Finance
Just to clear up any confusion, Atom is not a competitor of Robinhood. Robinhood is a brokerage service — where you can buy and sell stocks and ETFs on the open market — while Atom Finance is an investment research tool.

Robinhood does provide limited research tools, such as news updates and statistical information about every fund available on its platform.

But Atom certainly takes the cake if you're comparing it to Robinhood purely on research capabilities.

Robinhood or M1 Finance?
It depends on your needs. Crypto investors would probably be better suited to Robinhood. However, M1 Finance is a robo-advisor that offers great functions such as portfolio rebalancing, while investors are on their own with Robinhood.

Bottom Line: Is Atom Finance Any Good?

It's hard to believe it's free, but even at a modest price point, Atom Finance would be an asset to individual investors. Atom provides a massive array of information on portfolio performance, fund statistics, sector data, and investing style strategies like growth, value, and high dividend.

The sheer breadth and quality of tools available will leave even experienced investors coming back on a daily basis.

I would highly recommend Atom Finance to anyone who's serious about taking their investing playbook to the next level.

Write to Justin Barnard at feedback@creditdonkey.com. Follow us on Twitter and Facebook for our latest posts.

Note: This website is made possible through financial relationships with some of the products and services mentioned on this site. We may receive compensation if you shop through links in our content. You do not have to use our links, but you help support CreditDonkey if you do.

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