November 28, 2021

Addison Rae Net Worth

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Addison Rae has exploded in popularity since starting her TikTok in 2019. Find out how she turned her online following into an estimated $7 million net worth.

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Addison Rae's Net Worth: $5,400,000 - $7,000,000

Influencers are here to stay—and they mean business.

In less than 2 years, Addison Rae has grown her net worth to an estimated $5,400,000 to $7,000,000.

Addison got her start posting short dance videos on TikTok. Now, she has amassed more than 84 million followers and 5.4 billion likes on the platform.

Want to know how Addison Rae became the highest-earning TikTok star? Check out how she makes money below.

Who is Addison Rae?

Addison Rae Easterling is a 20-year-old internet sensation from Louisiana. She started her TikTok as a freshman studying broadcast journalism at LSU.

Soon after, she left college and moved to Los Angeles as she rose to TikTok fame.

Since then, her net worth has only grown. In 2020 alone, Addison Rae brought in an estimated $5 million from the platform.[1]

Beyond TikTok, Addison has also forayed into music and acting. In 2021, she released her debut single, "Obsessed." She also made her acting debut in He's All That, the Netflix remake of the 1999 movie She's All That.

How Does Addison Rae Make Money?

Wonder how influencers get paid to post videos? Keep reading to learn how Addison Rae's income streams add up.

TikTok

TikTokers with at least 10,000 followers and 100,000 authentic views in the last 30 days can get paid through the TikTok Creator Fund. The exact amount each creator makes is undisclosed. But users reportedly make just a few pennies per 1,000 views.

For the biggest TikTok stars, this adds up. Addison Rae has about 1,500 videos on TikTok, and is estimated to make between $750 to $1,300 per video. This brings her total earnings to around $1,125,000 to $1,950,000.[2]

But views aren't the only thing that can make you money. Up next, find out how Addison really makes the bulk of her money.

Brand Deals

Big TikTokers make money by working with brands to make sponsored posts. Based on factors like follower count, view count, and engagement rate, influencers can negotiate their pay for each post.

Addison Rae doesn't have the highest follower count. She's the third-most followed TikToker behind Charli D'Amelio and Khaby Lame. But her videos get a lot of views and interaction from fans.

This means brands are more likely to shell out big bucks to reach her audience. Just how much is that? Addison Rae makes around $50,000 to $84,000 for each sponsored TikTok post.[3]

Addison Rae has worked with brands like American Eagle, Reebok, and L'Oréal.

Instagram and YouTube

Addison Rae also has a following on other social media platforms. She has 39.9 million followers on Instagram and 4.72 million subscribers on YouTube.

This is nowhere near her massive TikTok following. But it still contributes a good chunk of change to her total earnings.

Addison is estimated to make an average of $2,000 to $3,000 per Instagram post.[4]

She's much less active on YouTube, where she is estimated to make between $4.18 to $7.60 per 1,000 views. With over 140,000,000 views, her total from YouTube is between $300,000 to $590,000. [5] That's pretty fantastic money for a 20-year-old's side hustle.

Netflix Movie Deal

Addison Rae recently made her acting debut in He's All That. Netflix reportedly bought the rights to the movie for more than $20 million in March 2021.[6]

It's unclear how much money Addison made from He's All That. But with the movie's popularity, Addison has snagged herself a multi-movie deal with Netflix.

As part of the deal, Netflix will develop films for Addison to star in. And she will also be able to executive produce projects which she brings to the studio. All this is sure to increase her net worth even more.

Other Business Ventures

If it wasn't already apparent, Addison Rae is a busy woman.

In addition to creating online content and acting, she and her mom also host a weekly podcast called That Was Fun?. They signed an exclusive podcast deal with Spotify in 2020.

Addison also launched her own clean beauty brand, Item Beauty, in August 2020. Her skincare and makeup products are now sold in-store and online at Sephora.

That's it for her impressive resumé—for now. At just 20 years old, Addison Rae isn't slowing down any time soon.

Bottom Line

From a small-town girl in Louisiana to bona fide star living in Los Angeles, Addison Rae has made a name for herself.

Her journey started in social media, which helped to catapult her net worth to 7 figures. With her new ventures in entertainment and beauty, her net worth will likely continue to grow from here.

References

  1. ^ Forbes. TikTok's 7 Highest-Earning Stars. Accessed 17 Sept 2021.
  2. ^ PubTok. TikTok Money Calculator. Accessed 28 Sept 2021.
  3. ^ Influencer Marketing Hub. TikTok Money Calculator. Accessed 17 Sept 2021.
  4. ^ Influencer Marketing Hub. In total, she's made around $1,000,000 to $1,500,000 on the platform.Instagram Influencer Earnings Calculator. Accessed 28 Sept 2021.
  5. ^ Influencer Marketing Hub. YouTube Money Calculator
    . Accessed 23 Sept 2021.
  6. ^ Deadline. 'He's All That' Remake Starring Addison Rae, Tanner Buchanan & Rachael Leigh Cook Lands At Netflix. Accessed 17 Sept 2021.

Donna Tang is a content associate at CreditDonkey, a personal finance comparison and reviews website. Write to Donna Tang at donna.tang@creditdonkey.com. Follow us on Twitter and Facebook for our latest posts.

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