Small Business Website Costs

Having a website is essential for a small business. But the costs of setting up one can add up very quickly. Read on to know how much to budget.

Creating a small business website? It can be overwhelming just considering the number of things you need to build one.

Not to mention, it can get expensive pretty quickly. And cheaper options don't always come with good quality features.

But don't worry; we've got you covered. We listed the factors that affect website costs for a small business, so you'll know how much to budget.

Read on to learn about them.

How Much Does a Website Cost For a Small Business?

You can get your own website running for just $1,500 to $15,000. But many factors affect the exact cost of setting up a website.

Let's break down the top 10 items you need to budget for.

1. Domain: $9 to $30 per year

Domains are typically business names. To use your business name as a domain, you'll need to register the name with a domain registrar. This generally costs around $9 to $30.

Here are 5 top-level domains to choose from and their average costs:

Keep in mind that you'll have to renew your domain annually. Otherwise, other businesses can use it as theirs.

Renewals can cost twice as much since you typically get a discount for the first year. So adjust your budget to accommodate the increased price.

Some website builders also offer free domains for a year. This can help you save on upfront costs. You can also transfer domains for a price.

2. Web Hosting: $3 to $400 per month

Think of your web host as your landlord. With web hosting, you'll be renting a space (through a server) to connect your site to the internet. It can cost $3 to $400 per month.

The first year may come at a discounted price. Web hosting companies typically bill you annually, or every 2 to 3 years.

Keep in mind that there are different types of web hosting.

Here's a list of what you can get:

• Shared hosting: $3 to $15/mo; your site shares a server with other websites

• Dedicated hosting: $80 to $300/mo; the physical server is used by your business alone

• Cloud hosting: $4 to $400/mo; uses cloud resources (multiple servers) instead of a single server

• VPS hosting: $10 to $150/mo; physical server is shared with other websites but simulates a dedicated server for your site

• WordPress hosting: $3 to $80/mo; hosting optimized for WordPress websites

Be sure to check if the web hosting company also offers a free domain for a year. It's a good way to save money.

3. SSL Certificate: $0 to $2,000 per year or two

SSL stands for Secure Sockets Layer. And an SSL certificate shows that your site supports encrypted connections.

You can typically get a free SSL certificate with website builders. But it can cost you $40 to $2,000 per year or two with other providers.

There are 3 types of SSL certificates. You can choose from Extended Validation (EV), Organization Validation (OV), and Domain Validation (DV).

The price range is wide since each type has something different to offer. EV and OV will provide more trust to your site visitors, but a DV can be enough.

4. Content: $60 to $25,000

Your website is an empty shell without content, so investing in good content will do you well. But the exact cost will depend on the writer or agency you hire.

Here's a list of the common rates:

• Web pages: $100 to $500 per page

• Landing pages: $500 to $25,000 per page

• Blog posts: $60 to $2,000 per post; depends on the length and complexity of the article

• SEO services: $1,000 to $8,000/mo; other companies charge per project

Take note that some writers charge per hour. But it's also common to charge per word.

You can also choose to write your site's content yourself, especially if it's your expertise. But you'll have to be knowledgeable about copywriting techniques and search engine optimization (SEO) practices.

They're important if you want your page to rank high on search engine results pages (SERPs).

Small Business SEO Services
Sure, putting your customers and readers first is always a priority. But your content won't even reach them if search engines don't show it to them first.

SEO services are all about optimizing your content for search engines. These typically include optimizing keywords, pages, and dashboards.

Search engine optimization specialists (SEOs) also practice link-building strategies. That way, your readers can view one article after another.

5. Premium Themes: $50/yr to $1,000 upfront

Nowadays, building a website from scratch through code is much less common. Web designers now typically just use templates to start, then customize from there.

If you're using a website builder, premium themes can cost $50 to $360/yr.

Some themes only require a one-time payment. They cost around $200 to $1,000 upfront. Although expensive, these themes come with added support and other features.

You can always opt for a free theme to save money.

6. Online Store Integrations: $1,500/mo

If you're a retail business, eCommerce integrations are essential. The cost varies per provider and specific feature you're paying for. But you can budget around $1,500/mo to cover most of what you need.

Website builders for eCommerce generally have all the features you need to set up your online store.

The only costs you need to worry about are the monthly or annual payments and add-ons. Their pricing plans are also usually cheaper than paying for individual software.

How much does an eCommerce website cost?
If you're not using a website builder, here's what you can expect to pay:

• Shipping and fulfillment software: $0 to $300/mo; many providers require you to contact them for a quote

• Payment gateways: Transaction fees vary and are typically deducted per sale; PayPal costs 3.49% + $0.49 per transaction;^[1] Stripe costs 2.9% + 30¢ per transaction^[2]

• Inventory management: $200 to $1,000/mo

• Customer relationship management (CRM): $0 to $120/user/mo

Keep in mind that not all websites have eCommerce functionality. And creating online stores is often more expensive than creating sites without them.

If you're creating your own site through a website builder, be sure to choose an eCommerce plan.

7. Marketing: $0 to $1,600/mo

Creating a great website will do no good if no one is there to see it. That's where marketing comes in.

Setting aside a marketing budget of $0 to $1,600/mo can be a good idea. But it really depends on the type of advertisements you'll use.

There are a few different types. Aside from SEO, you also have pay-per-click (PPC) advertising, email marketing, and social media marketing.

Here's a breakdown for you:

• PPC advertising: $600 to $1,000/mo (or more); you can dictate your own budget as you increase or decrease ad spend; the more common the keywords, the higher the price
  PPC ad networks typically require you to contact them for pricing. Some of the most popular ones are Media.net, Google Ads, and Vibrant Media.
  

• Email marketing: $0 to $1,600/mo; adjusts depending on monthly email sends or number of contacts; you can also set custom pricing

• Social media marketing: $30 to $300/mo; depends on the number of users and social media profiles

Some hosting providers also include a business email with their pricing plans. Using this email (that has your domain name like hello@mybusiness.com) can create more trust with your audience.

8. Images: $10/mo or $1,000 one-time fee

Your website is going to need some images. You'll need to get a logo designed if you don't have one yet. You'll also need images for your web pages, blog posts, and online store.

You typically need to get a quote from design companies to know how much it'll cost. But you can budget around $10/mo or a $1,000 one-time fee.

• Logo: $0 to $1,000 one-time fee; there are free logo makers available
  
• Stock images: $10 to $750/mo; varies in the number of downloads and users

You can also hire photographers for your product photos. Pricing starts at $100 to $200 with freelancers. Photography companies will provide you with a quote.

9. Premium Plugins and Integrations: $0/mo to $10,000 upfront

There are many free integrations you can use with your small business website. Google Analytics and Google Search Console are some crucial ones. You'll likely need more if you have an online store.

Some of the common integrations are:

• Point-of-sale (POS) systems: $500 to $10,000 upfront; depends on the type of POS, provider, and hardware and software; software comes with monthly payment plans

• Accounting application: $0 to $300/mo; can integrate with your POS; can include features such as invoicing and managing 1099 contractors

• Automatic workflow: $0 to $800/mo; varies on the allowable number of tasks/mo and team members

• Chat apps: $0 to $70/mo/agent or team member; varies on the number of visitors agents can monitor; can include features such as SMS and advanced reporting

Website builders will also have their own sets of integrations or premium plugins. A WordPress site, for example, can access over 60,000 plugins (some of which are free).

Squarespace has a lot less, but is focused on shipping, finance, inventory, and marketing.

10. Website Maintenance: $55 to $450/mo

The cost of maintaining your website depends on whether you do it yourself or hire a professional. Some website maintenance agencies can do the work for you for $55 to $450/mo. Freelancers will typically charge you a per-hour rate, starting at $20.

Keep in mind that website maintenance requires a lot of work. Some of these include:

• Bug fixes
  
• Website health audit
  
• Backups of database and site files
  
• Plugin updates
  
• Uptime monitoring
  
• Malware scans

If you're hiring an agency, be sure to check the services they offer. Some features may overlap with other services you already pay for, such as SEO optimization.

If you prefer to do maintenance on your own, you'll need to be tech-savvy. Otherwise, it'll be hard to understand maintenance work. Ongoing maintenance costs can be expensive, but at least you're sure the job's getting done.

Many website builders already come with their own support team to help you out. But there are also plugins you can use. MalCare, for example, is a malware removal plugin for a WordPress site.

Costs of Using a Website Builder: Starts at $9/mo

Website builders make it a lot easier to create a website. They include most of the website fees you need to consider in one pricing plan. Some of them even let you create a website for free.

The best ones offer many features suitable for either an eCommerce, content or a basic website. We came up with a price list you can use to shop around.

Read on to get started.

Website Builders for eCommerce

Creating an online store is more complicated than creating a content website. But these top 3 website builders can make it easier for you.

Website Builders for Content

These website builders focus on content management. You can publish blogs, podcasts, news articles, etc. more easily with their help.

Website Builders for Business

Sometimes your website is not for selling products online or publishing content. You might want to use it to get more clients or showcase your projects.

The following website builders are good for that.

Costs of Hiring a Professional: $1,500 to $15,000

Hiring a professional to design your website can be pricier than doing it yourself. But it can also be a lot more convenient.

It's hard to pinpoint the average cost of website design for small businesses. The price varies per professional web developer or agency.

You can budget around $1,500 to $15,000 as a start.

But you can also get a freelance web designer who charges $25 to $100/hr. Be sure to take note of specialties when hiring. Some are great with responsive web design, while others are better at illustrations.

You can find an experienced web developer who specializes in specific platforms. There are those who develop, maintain, and provide support for websites on WordPress, Shopify, or Magento, for example.

Some website builders also promote their team to help you out. For example, Webflow lets you hire a Webflow Expert from their platform. The same goes for Shopify.

D.I.Y. vs. Hiring a Professional

There are pros and cons to hiring a professional or creating the website yourself. But the main factor that determines what you should do is your budget.

If you don't have the budget, you'll have to use time as your basis. That means giving yourself enough time to learn everything you need to learn to D.I.Y.

Hiring a Professional

Pros:

• Your website will be up and running more quickly compared to if you took the time to learn how to do it yourself.
  
• All-in-one services (i.e., design and development) make it convenient.
  
• Professionals can translate what you envision as your website.
  
• You can have customized features suitable to your needs.
  
• You'll likely have better and more responsive designs with cohesive branding.

Cons:

• Upfront and maintenance costs are essential but can be expensive.
  
• You can become too dependent on your web developer if you don't fully understand how your website works.
  
• It can take some time to make even minor changes (unlike if you know how to do it yourself).

Create Your Own Website

Pros:

• It's a lot more affordable. Some website builders even let you set up an online store for free. There are also many free plugins or integrations available.
  
• You can understand your website like the back of your hand (based on the things you did).
  
• You can make changes as you see fit.

Cons:

• If you don't know how to code, what you can do with the site is limited.
  
• There's a learning curve depending on the platform you use. It can be challenging to design a professional website without much experience.
  
• It's time-consuming if you have to learn about every feature whenever you add one.
  
• You have to keep track of and handle the required maintenance yourself.
  
• Time spent on building a website is time spent away from running your business.

Hiring an expert can be much more beneficial if you have the money. That way, they can do what they do best while you do what you do best - running your small business.

Our Methodology

We first listed the essentials for creating small business websites. Without the domain, hosting, SSL certificate, etc., it's unlikely that you can create a professional one. Then, we took note of the top providers for each and their costs.

We also summarized the costs of top agencies and freelancers. That's how we got the services and range of prices.

As for website builders, we've evaluated the cheapest and best ones for small businesses. You can read our other articles about them to learn more.

The Bottom Line

Creating a small business website has a wide price range. It can cost you anywhere from $9 (through a website builder) to $40,000 (total cost for a domain, hosting, content, etc).

The exact amount will depend on the features you need. The more customizations there are, the higher the costs. Content and integrations can also take the bulk of your budget.

If you're hiring a professional, make sure you do your research beforehand. Not many web development agencies have fixed pricing for their packages since they base the cost of their services on what you need.

References