M1 Finance vs eToro

M1 Finance is a no-fee investing app that allows you to choose your own investments. How does it compare to eToro? Read our comparison chart below.

M1 Finance offers free automated investing with no commissions or account fees. M1 lets you select your own investments and their automation will manage it for you. This is great for investors who want a say. The downside is that there are no human advisors. The minimum to start is just $100.

While eToro is a social crypto trading platform known for its popular CopyTrading feature. They support a fair range of cryptocurrencies with staking rewards on a few coins. Their fees are moderate compared to other exchanges.

Compare M1 Finance with eToro, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

	M1 Finance	eToro
		eToro USA LLC and eToro USA Securities Inc.
	Visit Site	Visit Site
	SPECIAL OFFER M1 Investment Account - Up to $500 Bonus - Learn More Read M1 Finance Review	OFFER Deposit $100 and Get $10 from eToro USA LLC - Learn More Read eToro Review
	Benefits and Features
Stock Trading	$0	$0; 3,000+ stocks & ETFs
Options Trading	No	$0
Annual Fee	None	None
Cryptocurrency Trading	Yes
Minimum Deposit	$100	$100 ($200 to start copy trading)
Mutual Fund Trading	No	No
Commission Free ETFs	All U.S. listed ETFs	Over 300 ETFs
Phone Support	Monday - Friday 9:30 am to 4 pm EST	None
Live Chat Support	No	Online 24 hours, Monday to Friday
Email Support	Yes	Yes
Human Advisors	No	No
Robo Advisor		No
Assets Under Management	$4.5 Billion	$7.5 Billion (as of 09/30/2023)
Tax Loss Harvesting	No, but offers tax minimization features	No
Goal Tracker	No	Yes
Automatic Deposits	Yes	Yes
Broker Assisted Trades	Included	Not available
Good For	DIY investing with passive portfolio management	Position traders
Inactivity Fee	$50 (for accounts with less than $50 and no activity for 90+ days)	$10/month
Maintenance Fee	$0	$0
Online Platform	Yes	Yes
iPhone App	Yes (4.6 stars, 33.3k ratings)	Yes (4.3 stars, 2.3K ratings)
Android App	Yes (4.5 stars, 15.7k ratings)	Yes (4.0 stars, 133k ratings)
Banking	All users can open a M1 Spend account with free debit card. No monthly service fees and no balance requirements.	No
Mobile App		Yes
Two-Factor Authentication	Yes	SMS or phone call
Locations	No	No
Online Community	No	Yes
Seminars	No	Yes (eToro Academy)
Virtual Trading	No	Yes (eToro virtual account with $100,000 virtual funds)
Fractional Shares	Yes	Yes
Taxable Accounts	Yes	Yes
401k Plans	No	No
IRA Accounts	Yes	No
Roth IRA Accounts	Yes	No
SEP IRA Accounts	Yes	No
Trust Accounts	Yes	No
529 Plans	No	No
	CreditDonkey® Reviews

Annual Fee
Minimum Deposit
Mobile App
Customer Service
Ease of Use
Research
Cryptocurrency Trading
Commissions and Fees
Safety
Pros & Cons	Pros: Choose your own investments Can invest in individual stocks No account fees Cons: No research No human advisors Can only trade once a day	Pros: Copy actions of top traders Virtual practice account Cons: Slow customer service response time
Bottom Line	No-fee investing app that allows you to choose your own investments... Read full review	Good crypto exchange for learning, socializing and copy-trading... Read full review
	Visit Site	Visit Site
	M1 Investment Account - Up to $500 Bonus Commission Free Stock Trading Get M1 Plus Free for First 3 Months	Deposit $100 and Get $10 from eToro USA LLC Buy $100 in Crypto and Get $10 Bonus from eToro USA LLC Get $100,000 Virtual Portfolio to Experiment
Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details. M1 Finance: Pricing information from published website as of 12/26/2023. eToro: eToro USA LLC; eToro is a multi-asset investment platform. The value of your investments may go up or down. Virtual currencies are highly volatile. Your capital is at risk. eToro: eToro is a multi-asset investment platform. The value of your investments may go up or down. Virtual currencies are highly volatile. Your capital is at risk. Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk. Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. eToro USA LLC does not offer CFDs and neither does it represent or assume any responsibility for the accuracy or completeness of the content of this publication, prepared by the Affiliate, as a partner, using information available and public and not specific to the eToro entity.

M1 Investment Account - Up to $500 Bonus

Open a new M1 investment account. Deposit $10,000 or more into the account within 14 calendar days of account opening. Promotional credit will depend on the deposited value made into the account.

Deposited Value	Promotional Credit
$10,000 - $29,999.99	$75
$30,000 - $49,999.99	$150
$50,000 - $99,999.99	$250
$100,000+	$500

This offer is only for customers who have never registered for an M1 user account.

Get Deal

Expires 12/31/2024

Commission Free Stock Trading

Start Investing

M1 Finance allows investors the choice of ETFs and stocks. M1 charges no management fees or commission.

Get M1 Plus Free for First 3 Months

New M1 customers get M1 Plus for free on their first 3 months, then it's just $3 a month.

M1 Plus is a paid membership that confers benefits for products and services offered by M1 Finance LLC, M1 Spend LLC and M1 Digital LLC, each a separate, affiliated, and wholly-owned operating subsidiary of M1 Holdings Inc. "M1" refers to M1 Holdings Inc., and its affiliates.

*Your free trial (a $9 value) begins the date you enroll in the M1 Plus subscription, and ends 3 months after (“Free Trial”). Upon expiry of the Free Trial, your account is automatically billed a monthly subscription fee of $3 unless you elect annual billing of $36 or cancel your subscription under your Membership details in the M1 Platform. We'll remind you when your renewal date is approaching.

Get Deal

eToro USA LLC and eToro USA Securities Inc.

Deposit $100 and Get $10 from eToro USA LLC

Deposit $100 and Get $10

Expires 12/31/2024

For a limited time, you can get $10 when you deposit $100 in your eToro account. Here's how:

Sign up for an eToro account
Deposit $100

You'll automatically receive $10 directly to your account balance. Offer only applies to US customers. eToro USA LLC and eToro USA Securities Inc.; Investing involves risk, including loss of principal; Not a recommendation

eToro USA LLC and eToro USA Securities Inc.

Buy $100 in Crypto and Get $10 Bonus from eToro USA LLC

For a limited time, you can get $10 when you invest in $100 worth of crypto on eToro. Here's how:

Sign up for an eToro account
Deposit funds
Invest in $100 worth of crypto

Buy $100 in Crypto and Get $10 Bonus

eToro USA LLC and eToro USA Securities Inc.

Get $100,000 Virtual Portfolio to Experiment

Get $100,000 Virtual Portfolio

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Which is Better: M1 Finance or eToro?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing M1 Finance or Robinhood.

In short: M1 Finance's mobile app and ease of use are notable. eToro's research is impressive.

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