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Fidelity vs Ally Invest

Fidelity is a comprehensive online broker with in-depth research. How does it compare to Ally Invest? Read our comparison chart below.

Fidelity offers stock trades at $0 per trade and more than 180 branch locations. There is no minimum deposit.

While Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

Compare Fidelity with Ally Invest, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 

Fidelity

Ally Invest

SPECIAL OFFER
Commission-Free Trading - Online Stock, ETF and Option Trades - Learn More

Read Fidelity Review

SPECIAL OFFER
Commission-Free Stock Trades - Learn More

Read Ally Invest Review

 

Benefits and Features

Stock Trading
$0 per trade
$0 per trade
Options Trading$0 per online trade, plus $0.65 per contract
$0 base + $0.50 per contract
Annual Fee
None
 
Cryptocurrency Trading
No
 
Minimum Deposit
$0
$0
Mutual Fund Trading
  • $0 transaction fee for Fidelity funds
  • $0 on purchase for NTF (no transaction fee) non-Fidelity funds. ($49.95 on redemption if held less than 60 days)
  • $49.95 on purchase for non-Fidelity funds; $0 on redemption. (Certain funds may have a $75 transaction fee).
  • $0 to buy/sell load mutual funds
  • $0 to buy/sell no load mutual funds
Commission Free ETFs357 including 28 Fidelity factor, sector, stock, and bond ETFs and 329 iShares® ETFs
500+
Phone Support
(800) 343-3548; available 24/7
 
Live Chat Support
No
 
Email Support
Yes
 
Human AdvisorsOptional coaching or investment management with human advisors (for added fees) 
Robo AdvisorOptional Fidelity Go robo-advisory service 
Assets Under Management
$4.9 Trillion
 
Penny Stocks $0.01 per share on the entire order for stocks priced less than $2.00.
Tax Loss Harvesting
No
 
Goal Tracker
Yes
 
Automatic Deposits
Yes
 
Broker Assisted Trades$32.95 per trade for representative-assisted trades.
$20 + Regular Commission
Customer Service 
(855) 880-2559
Good ForMore experienced DIY investors; Mutual fund investors 
Inactivity Fee
$0
 
Maintenance Fee
$0 account service fee
 
Online PlatformYes (access to Active Trader Pro is available to those who trade 36 times or more in a rolling 12 month period) 
iPhone App
Yes (4.8 stars, 1.7m ratings)
 
Android App
Yes (4.5 stars, 97k ratings)
 
BankingFidelity Cash Management Account includes reimbursed ATM fees, no monthly fee, no minimum balance requirement, FDIC insurance, mobile check deposit, free billpay and free checkwriting.Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.
Mobile App
Check
Check
Two-Factor Authentication
Yes
 
Forex Trading 
Check
Locations
More than 180
 
Online Community
Yes, it has an investor forum
 
SeminarsYes, frequent webinars and courses for beginners 
Virtual Trading
No
 
Fractional Shares
Yes
 
Taxable Accounts
Yes
 
401k Plans
Yes
 
IRA Accounts
Yes
 
Roth IRA Accounts
Yes
 
SEP IRA Accounts
Yes
 
Trust Accounts
Yes
 
529 Plans
Yes
 
 

CreditDonkey® Reviews

Stock TradingStarStarStarStarEmpty StarStarStarStarStarStar
Options TradingStarStarStarStarEmpty StarStarStarStarStarStar
Mutual Fund TradingStarStarStarStarHalf StarStarStarStarStarStar
BankingStarStarStarStarStarStarStarStarStarHalf Star
Mobile AppStarStarStarStarEmpty StarStarStarStarHalf StarEmpty Star
Commissions and FeesStarStarStarStarEmpty StarStarStarStarStarStar
ResearchStarStarStarStarStarStarStarStarHalf StarEmpty Star
Ease of UseStarStarStarStarEmpty Star
Online CommunityStarStarStarStarStar
Trading PlatformStarStarStarStarEmpty Star
Pros & ConsPros:
  • Research reports
  • Beginner-friendly tools
  • Mobile app
Cons:
  • Restricted platform
Pros:
  • Low commission for stock trades
  • No account minimums
  • Ally platform
Cons:
  • No physical locations
Bottom LineComprehensive online broker with in-depth research... Read full reviewGood low-price discount stock broker for savvy investors... Read full review

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

Fidelity: Pricing information from published website as of 12/05/2020.

Ally Invest: Pricing information from published website as of 04/01/2021.

Which is Better: Fidelity or Ally Invest?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Fidelity or eToro.

In short: Fidelity's research is excellent. Ally Invest's stock trading, options trading, and commissions and fees are impressive.


Articles on Fidelity

Fidelity Investments

Thinking of opening a brokerage account with Fidelity? There are many reasons to love Fidelity and a few reasons to think about going elsewhere.

Articles on Ally Invest

Ally Trading

Ally Invest offers free trades for stocks and ETFs. But is it good? Find out how it compares to other online brokers.

Is Ally Invest Good For Beginners

Ally Invest is a popular fee-free online brokerage. Is it good for beginners? Read on.

Ally Invest Roth IRA

Ally Invest's Roth IRA account has no annual fee and no commission trades. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.

Ally Invest Phone Number

Ally Invest offers good customer service and online login access. The best way to connect with Ally Invest customer service may surprise you. Read on.

Which Do You Think is Best?





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