Ritani vs Blue Nile
Ritani is a good online retailer if you're worried about purchasing an engagement ring blind. How does it compare to Blue Nile? Read our comparison chart below.
Ritani blends the ease of online shopping with the confidence of in-store viewing. Its special in-person preview feature allows you to design a ring online and get it sent to your local partner jeweler. This gives you the chance to see your ring in person before the big purchase. There is no obligation to buy if you don’t like it.
While Blue Nile offers a huge selection of diamonds from wholesalers all over the world at a low price. Blue Nile has a Price Match Guarantee, where they’ll match the price if you find a comparable diamond elsewhere for a lower price.
Compare Ritani with Blue Nile, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.
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Ritani | Blue Nile | |
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3% Off Lab-Grown Diamonds over $1500 - | Search for Diamonds - | |
Benefits and Features | ||
| Selection | Natural diamonds and lab diamonds | Natural and lab created diamonds |
| Customer Service | 8:00 am - midnight M-F, 10:00 am - 7:00 pm Saturdays, and noon - 9:00 pm Sundays (ET) by phone or live chat. | 24/7 customer service via phone, email, and live chat; Free 1-on-1 virtual appointment |
| Photos | Grading report; some diamonds have HD video | 360 degree videos for most of the diamonds; Grading report |
| Return Policy | 30-day no-questions-asked-return policy. Ritani will also cover the return shipping and insurance costs. You can also ask for a free FedEx pickup. There is no restocking fee. | 30-day money back guarantee. Blue Nile will send you a fully insured free shipping label via email. Items must be in their original purchase condition, including all product documentation. |
| Warranty | Lifetime warranty against on all manufacturing defects. This is applies to rings with the Ritani label, not designer rings Ritani carries. U.S. customers only. | Lifetime manufacturer warranty. Terms and exclusions apply. |
| Buyback | Diamonds at least 1 carat can be eligible for Ritani Reclaim program. The diamond must be GIA or AGSL certified. You can get immediate cash back or a Ritani Credit Value towards another diamond purchase from Ritani. | Diamond buyback program through CIRCA based on current market value. |
| Certification | GIA, AGSL (natural diamonds); GIA, IGI, GCAL, DF (lab diamonds) | |
| Packaging | Sleek all-black matte Ritani-branded ring box. A large black envelope contains the diamond documents. | Silvery-white presentation box containing diamond certification and documents. Ring box is an elegant light grey fabric covered box |
| Price Match | If you see an online competitor's diamond for less, Ritani will attempt to find a similar diamond at a lower price. | |
| Resizing | 1 free ring resizing within 1 year of purchase | Blue Nile provides complimentary resizing for Build Your Own Rings®, and Diamond Bands when within the manufacturer's recommended sizing range, during the first year. |
| Upgrade Policy | Get 100% credit when you trade in your first diamond. New diamond must be at least 2.5x greater in value than the original diamond. Diamond must be in original condition with an undamaged grading report. | Lifetime diamond upgrade program on all GIA and AGSL graded diamonds. You will receive credit equal to 100% of the original price toward the purchase of a new diamond. The price of your new diamond must be at least twice the price of your original diamond. Your diamond must be in its original condition with the original diamond grading report. |
CreditDonkey® Reviews | ||
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| Pros & Cons | Pros:
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| Bottom Line | Good online retailer if you're worried about purchasing an engagement ring blind... | Good online diamond retailer with large selection and low prices... |
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Which is Better: Ritani or Blue Nile?
Still need help deciding which diamonds is better? Read the in-depth reviews below. You may also be interested in comparing Ritani or Brilliant Earth.
In short: Blue Nile's price is outstanding.
Articles on Ritani
Ritani
Ritani gives you more confidence by allowing you to preview your ring in person before buying it. Sounds promising, but is this online jeweler good? Read on.
Articles on Blue Nile
Blue Nile Review
Blue Nile offers diamonds up to 40% lower, but are they good? Read this review before you buy an engagement ring at this large online jewelry retailer.
Which Do You Think is Best?
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