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Ritani vs Brilliant Earth

Ritani is a good online retailer if you're worried about purchasing an engagement ring blind. How does it compare to Brilliant Earth? Read our comparison chart below.

Ritani blends the ease of online shopping with the confidence of in-store viewing. Its special in-person preview feature allows you to design a ring online and get it sent to your local partner jeweler. This gives you the chance to see your ring in person before the big purchase. There is no obligation to buy if you don’t like it.

While Brilliant Earth focuses on socially responsible diamond jewelry. Its philosophy goes beyond just conflict-free. All their diamonds come from mines with fair wages and safe working conditions. In addition, they also have lab created diamonds and use recycled metals.

Compare Ritani with Brilliant Earth, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 RitaniBrilliant Earth
 Visit SiteVisit Site
 

Ritani

Brilliant Earth

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Search for Diamonds - Learn More

Read Ritani Review

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Search for Beyond Conflict-Free Diamonds - Learn More

Read Brilliant Earth Review

 

Benefits and Features

SelectionInventory sourced from local jewelersEthically-mined diamonds from Canada, Russia, Namibia, Botswana, and South Africa. Selection of lab-created and recycled diamonds.
Customer Service8:00 am - midnight M-F, 10:00 am - 7:00 pm Saturdays, and noon - 9:00 pm Sundays (ET) by phone or live chat.24/7 customer service via phone, email, and live chat; Free 1-on-1 virtual appointments
PhotosGrading report; some diamonds have HD videoMost diamonds have 360-degree HD video; Grading report
Return Policy30-day no-questions-asked-return policy. Ritani will also cover the return shipping and insurance costs. You can also ask for a free FedEx pickup. There is no restocking fee.30-day free policy. Brilliant Earth provides the FedEx shipping label and free return shipping on all ring, loose diamond, and loose gemstone orders.
WarrantyLifetime warranty against on all manufacturing defects. This is applies to rings with the Ritani label, not designer rings Ritani carries. U.S. customers only.Lifetime warranty against on all manufacturing defects. This does not apply to Brilliant Earth's collection of estate and vintage jewelry.
BuybackDiamonds at least 1 carat can be eligible for Ritani Reclaim program. The diamond must be GIA or AGSL certified. You can get immediate cash back or a Ritani Credit Value towards another diamond purchase from Ritani.
Not available
PackagingSleek all-black matte Ritani-branded ring box. A large black envelope contains the diamond documents.Eco-friendly ring boxes made from responsibly sourced natural wood; All packaging are FSC Certified (materials come from responsibly managed forests)
Price MatchIf you see an online competitor's diamond for less, Ritani will attempt to find a similar diamond at a lower price.
No
Resizing1 free ring resizing within 1 year of purchase1 free ring resizing within 60 days of purchase for US, Canada, UK, and Australia customers. Free shipping both ways. Custom and engraved rings are subject to resize fees. Eternity rings cannot be resized.
Upgrade PolicyGet 100% credit when you trade in your first diamond. New diamond must costs at least 50% more than the original diamond's value. Diamond must be in original condition with an undamaged grading report.Get 100% credit when you upgrade your loose diamond. New diamond must cost at least 50% more than the original diamond's value. Diamond must be in saleable condition with the original grading report. Upgrades are not available for lab-created diamonds.
 

CreditDonkey® Reviews

 RitaniBrilliant Earth
PriceStarStarStarStarEmpty StarStarStarStarStarEmpty Star
SelectionStarStarStarStarEmpty StarStarStarStarHalf StarEmpty Star
Customer ServiceStarStarStarStarStarStarStarStarStarEmpty Star
PhotosStarStarStarStarEmpty StarStarStarStarHalf StarEmpty Star
UniqueStarStarStarStarHalf StarStarStarStarStarStar
Social ResponsibilityStarStarStarStarStar
Pros & ConsPros:
  • Free in-store preview
  • Free expert consultation
  • Lifetime care
Cons:
  • Limited HD photos and videos
  • Pricey settings
Pros:
  • Beyond conflict-free philosophy
  • Lab-created diamonds
  • Unique setting styles
Cons:
  • Can be higher priced than competitors
Bottom LineGood online retailer if you're worried about purchasing an engagement ring blind... Read full reviewGood online retailer for socially-responsible diamonds and rings... Read full review
 Visit SiteVisit Site
Ritani

Free In-Store Preview

Preview your ring in person at a local partner jeweler. There is no pressure and no obligation to buy.

Brilliant Earth

Search for Beyond Conflict-Free Diamonds

Shop for diamonds at Brilliant Earth, a CreditDonkey recommended partner for socially-responsible diamonds.

Which is Better: Ritani or Brilliant Earth?

Still need help deciding which diamonds is better? Read the in-depth reviews below. You may also be interested in comparing Ritani or James Allen.

In short: Ritani's customer service is impressive.


Articles on Ritani

Ritani Review

Ritani gives you more confidence by allowing you to preview your ring in person before buying it. Sounds promising, but is this online jeweler good? Read on.

Articles on Brilliant Earth

Brilliant Earth Review

Brilliant Earth is known for their ethically-sourced diamonds. But is the price worth it? Read our full review.

Which Do You Think is Best?





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About CreditDonkey
CreditDonkey is a diamond jeweler comparison website. We publish data-driven analysis to help you save money & make savvy decisions.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

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