Blue Nile vs James Allen

Blue Nile is a good online diamond retailer with large selection and low prices. How does it compare to James Allen? Read our comparison chart below.

Blue Nile offers a huge selection of diamonds from wholesalers all over the world at a low price. Blue Nile has a Price Match Guarantee, where they’ll match the price if you find a comparable diamond elsewhere for a lower price.

While James Allen offers HD 360-degree videos of every single diamond in its inventory. It is a solid customer favorite due to its user-friendly website.

Compare Blue Nile with James Allen, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

	Blue Nile	James Allen
	SPECIAL OFFER Search for Diamonds - Learn More Read Blue Nile Review	SPECIAL OFFER Search for Diamonds - Learn More Read James Allen Review
	Benefits and Features
Selection	Largest selection of online diamonds, sourced from suppliers around the world	Inventory sourced from local diamond suppliers
Customer Service	24/7 customer service	24/7 customer service
Data	Grading report	Grading report, 360-degree HD video
Return Policy	30-day money back guarantee. Blue Nile will send you a fully insured free shipping label via email. Items must be in their original purchase condition, including all product documentation.	If you are not 100% satisfied with your purchase, you may return it in its original, unworn condition within 30 days for a full refund or exchange. Free return shipping only applies to U.S customers and is limited to three per customer.
Warranty	Lifetime manufacturer warranty. Terms and exclusions apply.	James Allen warrant that all items will be free from any manufacturing defects at time of delivery. James Allen will repair and maintain your jewelry for a lifetime. Lifetime warranty offers free prong tightening, re-polishing, rhodium plating and cleaning services.
Buyback	Diamond buyback program through Mondiamo based on market value.
Resizing	Blue Nile provides complimentary resizing for Build Your Own Rings®, and Diamond Bands when within the manufacturer's recommended sizing range, during the first year.	All engagement rings and wedding bands, excluding eternity bands and alternative metals, may be resized once for free within the first 60 days of purchase.
Upgrade Policy	Lifetime diamond upgrade program on all GIA and AGSL graded diamonds. You will receive credit equal to 100% of the original price toward the purchase of a new diamond. The price of your new diamond must be at least twice the price of your original diamond. Your diamond must be in its original condition with the original diamond grading report.	Any loose diamond purchased from James Allen can be exchanged at 100% credit for any replacement diamond of at least 2X or greater value. The diamond that is being upgraded must be in original condition and accompanied by the original laboratory grading document.
	CreditDonkey® Reviews
Price
Selection
Customer Service
Data
Pros & Cons	Pros: Largest selection of diamonds online Low price guarantee Cons: Limited data for most diamonds Limited setting choices	Pros: 360 degree HD video for every diamond Competitively priced with good selection of diamonds Large selection of setting options Cons: Limited selection of super ideal cut diamonds
Bottom Line	Good online diamond retailer with large selection and low prices... Read full review	Good online diamond retailer with 360 degree HD videos... Read full review
	Search for Diamonds 20% off Select Products! 360° Diamond View	Search for Diamonds
What Others View	Ritani Brilliant Earth Whiteflash	Brilliant Earth Whiteflash
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Which is Better: Blue Nile or James Allen?

In short: James Allen's data is notable.

Explore Blue Nile In-Depth

Blue Nile
Blue Nile offers diamonds up to 40% lower, but are they good? Our review tells you what you need to know about this large online jewelry retailer.
• Blue Nile vs Ritani
• Blue Nile vs Brilliant Earth
• Blue Nile vs Whiteflash

Explore James Allen In-Depth

James Allen
Thinking about buying an engagement ring from James Allen? Read this in-depth review to find out if it's the right retailer for you.

Which Do You Think is Best?

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