Updated December 24, 2013

Infographic: LGBT Consumer Statistics

Pink Money Talks: The rise of the LGBT consumer
Read more about Business

With the buying power of LGBT consumers steadily rising, businesses that have underestimated the size of this group may want to revisit their marketing strategies.

By putting facts and figures about the buying power of the Lesbian, Gay, Bisexual, and Transgender (LGBT) community in one infographic, we highlight the growing proportion of this consumer group’s spending power.

In “Pink Money Talk: The Rise of the LGBT Consumer,” we illustrate the rise in same-sex couple households over the past decade, the LGBT community’s preference to live in urban areas more than its heterosexual peers, and the rise in its buying power.

As acceptance and awareness of the LGBT community in recent years has led to an increase in this group’s willingness to come forward and be counted in publicly available databases, companies can benefit from gaining a better understanding of this group. Depending on their type of business, companies may want to make changes to their products or marketing campaigns to reach this group. Otherwise, they could be leaving money on the table.

In fact, same-sex households tend to make more shopping trips than other households. In addition, the majority reported they are more likely to make purchases of everyday items from companies that specifically market to the LGBT community.

Astrid Martinez is a contributing features writer at CreditDonkey, a credit card comparison and reviews website. Write to Astrid Martinez at astrid@creditdonkey.com. Follow us on Twitter and Facebook for our latest posts.


Business Credit Cards

Leave a comment about Infographic: LGBT Consumer Statistics?



Stay informed with free money-saving tips, deals, and reviews from CreditDonkey.
Best Bank for Small Business

Best Small Business Bank

Discover the top 10 banks for small businesses. Unlock your business' potential with the best bank

About CreditDonkey
CreditDonkey is a credit card comparison website. We publish data-driven analysis to help you save money & make savvy decisions.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

†Advertiser Disclosure: Many of the offers that appear on this site are from companies from which CreditDonkey receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). CreditDonkey does not include all companies or all offers that may be available in the marketplace.

*See the card issuer's online application for details about terms and conditions. Reasonable efforts are made to maintain accurate information. However, all information is presented without warranty. When you click on the "Apply Now" button you can review the terms and conditions on the card issuer's website.

CreditDonkey does not know your individual circumstances and provides information for general educational purposes only. CreditDonkey is not a substitute for, and should not be used as, professional legal, credit or financial advice. You should consult your own professional advisors for such advice.

About Us | Reviews | Deals | Tips | Privacy | Do Not Sell My Info | Terms | Contact Us
(888) 483-4925 | 680 East Colorado Blvd, 2nd Floor | Pasadena, CA 91101
© 2024 CreditDonkey Inc. All Rights Reserved.