February 12, 2021

Best Places to Buy Bridesmaid Dresses

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Looking for gowns that fit your wedding style? Read this review to find the best places to buy bridesmaid dresses online.

Planning a wedding can be overwhelming. Luckily, shopping online makes it way easier to find the look you want at an affordable price point.

But with so many stores to choose from, which is the right fit for you? Keep reading to find out how popular retailers (like Zola, Free People and Birdy Grey) compare.

1. Zola - Best Overall

Zola is the spot for everything bridal fashion related. They carry dressy numbers by Adrianna Papell, Birdy Grey, Fame and Partners, Khloe Jaymes and Kleinfeld Bridal Party.

Plus, brides can configure their registry, guest list, invites, website and boutique all in one place.

  • Price range: $90 - $300
  • Free ground shipping on most items
  • 30-day returns

2. Nordstrom - for Biggest Selection

Mike Mozart (CC BY 2.0) via Flickr

Nordie's boasts an impressive online selection and in-store shopping experience. They have well over 200 styles to choose from and 300+ physical locations to try out dresses.

Plus, you can catch generous markdowns - sometimes over 60% off.

The store offers everything wedding-related, from wedding gowns and bridesmaid dresses to mother-of-the-bride dresses and bridal accessories.

Nordstrom carries reputable brands like Reformation, WAYF and Lulu. Plus, you can narrow your search with filters for color, length, material, style and price.

  • Price range: $40 - $500
  • Free shipping
  • Free returns

3. Lulus - for Tight Budgets

Think you can't find a gorgeous dress for under $50? Lulus will surprise you: get you the sleek, sexy dress your bridal party wants at the best price.

Lulus is best suited for bridesmaids who want a daring and alluring party look. Snag a one-shoulder ruffle maxi, wrap dress or jumpsuit in their online shop.

  • Price range: $25 - $100
  • $5 standard shipping fee for orders under $100
  • 10-day returns

4. ASOS - for All Body Types

You're probably familiar with ASOS' funky and eccentric street styles. But have you shopped their collection of flowy, satin, and sequined bridesmaid gowns?

Best of all, their website has something for all body types and lets you browse by petite, maternity, plus-size and tall sizes.

If you're still in school, ASOS offers a 10% student discount on your purchase.

  • Price range: $90 - $200
  • Free shipping
  • Free returns

5. Birdy Grey - for Curvy Dresses

Birdy Grey caters to all body types, including a gorgeous variety of maternity dresses.

Or, shop their Curve Collection for well-made, chic dresses under $100. Birdy Grey offers a range of crepe and chiffon dresses in addition to off-the-shoulder and convertible styles.

You can even download free moodboards to help you decide on a wedding color palette, and shop gifts and accessories for the bridal party.

  • Price range: $99
  • $8 flat rate standard shipping
  • 14-day returns

6. Free People - for Bohemian Styles

Will your soiree be less formal, and more laidback? Whether you're headed to a backyard wedding or the beach, Free People has a ton of boho party dresses to choose from.

Free People isn't the best choice for traditional or conservative bridesmaids. But if you like the idea of pairing jumpsuits and slip sets with unexpected footwear like combat or cowboy boots, Free People is the right place.

  • Price range: $70 - $1,000
  • $7.95 flat shipping fee for orders under $100 (5-7 day standard shipping)
  • Free 30-day returns

7. Revolve - for Trendy Fashionistas

You'll turn heads in any of Revolve's bold, flashy and fun bridesmaid dresses. Think body-skimming midi dresses, bright pops of color and backless maxi gowns.

And if you're not afraid to make a fashion statement, Revolve has plenty of feminine ruffles, loud prints and jumpsuits to suit your unabashed personality.

Plus, get 10% off your first order just for signing for their newsletter.

  • Price range: $60 - $800
  • Free shipping
  • Free returns

8. Moda Operandi - for High-End Luxury

If you're down to splurge on a runway-ready dress, Moda Operandi has dozens of breath-taking gowns to choose from.

The store features upscale designers like Balenciaga, Oscar de la Renta, Paco Rabanne and Victoria Beckham.

You can expect chic, tailored options as well as avant-garde pieces on the site. The biggest downside is their high price points. If you're working within a tight budget, it's best to pass on Moda Operandi.

  • Price range: $1,400 - $10,000
  • Standard shipping for $65
  • Free 28-day returns

9. Fame & Partners - for Customizable

Fame & Partners made-to-order platform lets you customize your gown to your specific body type and style preferences at affordable prices.

After picking your dress, you'll be able to change the fabric, color, and length to your liking. For some styles, you can even add a deep V or bra-friendly neckline, high slit, or side panels, or remove features you don't like, such as ruffles.

Even better, you can enter your height for the right hem length and the dress will fit you like a glove.

Note, because these dresses are custom and made-to-order, your item will take up to 7 weeks to get to you. Be patient and your bridesmaid dress will be absolutely perfect.

  • Price range: $140 - $340
  • Standard shipping (4 - 7 weeks)
  • 30-day returns (minus Zero Waste Fee, $35 per item)

10. Reformation - for Eco-Friendly

Reformation is known for minimalist, feminine silhouettes and their natural, sustainable manufacturing process.

Choose from a variety of styles, including strapless, long sleeve, wrap dresses and even floor length gowns.

You're sure to find something simple, flirty and unique - perfect for mismatched bridal parties.

  • Price range: $180 - $400
  • Free standard shipping (5-10 business days for continental U.S., and 2-4 weeks for Hawaii and Alaska)
  • Free 21 day-returns

11. Etsy - for Handmade

Etsy is the mecca for handcrafted and one-of-a-kind products. Go here if you want to achieve a very specific look.

Online sellers/designers can make customizations and match your exact color palette. Some even offer to outfit the entire bridesmaid crew or mix-and-match styles.

Choose from chiffon, tulle, silk, velvet and much more on Etsy. Just be sure to communicate clearly with the seller and read reviews for their customer service reputation.

  • Price range: $50 - $300
  • Shipping vary by seller
  • Returns vary by seller

12. For Love & Lemons - for Street Style

Does the bride have more unconventional taste? Keep things interesting with a collection of short party frocks, bows, puffy sleeves and cool patterns.

For Love & Lemons is no doubt more punk and less prim-and-proper.

  • Price range: $80 - $400
  • Free standard shipping
  • Free 28-day returns

13. BHLDN - for Color Palettes

Owned by Anthropologie, BHLDN's bridesmaid dress collection ranges from vintage to boho and modern.

If you already have a color palette in mind, their user-friendly site lets you sort by colors and prints like:

  • Navy & blue
  • Neutral
  • Grey
  • Orange & yellow
  • Green
  • Black
  • Red & burgundy
  • Floral
  • Blush & pink

You can shop online or try out dresses at one of their stores. They've got dreamy velvet dresses for winter weddings, flowy maxi dresses for destination weddings, extravagantly-beaded art deco dresses and everything in between.

Don't forget to check out their selection of chic and trendy jumpsuits. The shop also offers styles by notable designers such as Jenny Yoo and Hayley Paige.

  • Price range: $170 - $325
  • Standard shipping (5-8 business days) for $4.95 - $10.95
  • Free 30-day returns with prepaid shipping for full refund. After 30 days, store credit will be issued.
  • BHLDN does not offer in-store alterations but a stylist can provide a list of preferred tailors in your area

14. Plum Pretty Sugar - for Dreamy Florals

Want an ultra-feminine look? Plum Pretty Sugar offers a ton of flirty and romantic silhouettes.

They focus on fun and casual styles rather than modern, vintage or bold aesthetics.

Plus, their inventory tends to favor maxi dresses, overlays, high slits and ruffles. This is perfect if the wedding will be at a destination or have a less formal setting.

You can browse by print, fabric, special sizing, occasion and designer. Brides can also find PJ's, robes, get-ready sets and other fun accessories for a fun night out with the ladies.

With dresses starting at just $30, Plum Pretty Sugar is one of the most affordable options on this list.

  • Price range: $30 - $80
  • Domestic shipping (1-3 business days). Shipping cost varies.
  • No returns, only 14-day exchanges are offered

15. Show Me Your Mumu - for Neutrals

Show Me Your Mumu offers a whopping 62 colors and patterns to choose from. About half of those shades are neutrals (such as gray, champagne, blush, etc.) so you're bound to find a dress that compliments your skin tone.

Their light and airy gowns are a perfect match for summer and destination weddings. You can opt for an A-line gown or slink into a wrap dress.

  • Price range: $70 - $200
  • USPS standard shipping (2-7 business days) for $6.99
  • 30-day returns

16. Jenny Yoo - for Elegant & Chic Styles

You'll love Jenny Yoo's sophisticated, made-to-order designs that understated and soft - think classic and Grecian.

Plus, the luxe and high-quality gowns are super versatile. After the wedding, you can transition the piece into the perfect holiday outfit.

Show off your shoulders with dainty spaghetti straps or flatter your curves with a cinched waist. Either way, you'll find the ultimate dress for photo ops and dancing the night away.

  • Price range: $250 - $300
  • Flat rate $9.95 shipping fee
  • 30-day returns ($10 shipping fee for all returns)

17. Aritzia - for Minimalism

Keep your outfit low-key, dialed back and simple.

Aritzia only features the most essential, timeless and classic pieces. Shop their selection of shirt dresses, slips, jumpsuits and wraps in solid colors.

  • Price range: $60 - $200
  • Free standard shipping
  • 14-day returns

18. Rent the Runway - for Renting Couture

Don't want to shell out thousands to look good for one night? Rent the Runway memberships let you rent glamorous bridesmaid gowns at an affordable rate.

You can do one-time rentals or use the monthly membership to rent four items per month. Mix and match between outfits, handbags and jewelry.

Plus, RTR dry cleans all items so you don't need to worry about washing it before sending it back.

  • Price range: $30 - $100 for one-time rentals / monthly memberships start at $69 per month
  • Free 2-day shipping
  • Returns included

Bottom Line

When shopping for bridesmaid dresses, consider the vibe of the event and how long you have before the wedding.

Are you hosting a black tie ceremony or a casual garden shindig? And is the wedding in a week or can you wait two months for a made-to-order gown?

Once you figure out those factors, you can browse bridesmaid dresses by size, style and budget. This list is full of stunning options that are sure to suit your needs. Just be patient and look up their returns policy in case it doesn't work out.

Write to Amber K at amber.kong@creditdonkey.com. Follow us on Twitter and Facebook for our latest posts. And remember that you can listen to CreditDonkey Radio any time.

Note: This website is made possible through financial relationships with some of the products and services mentioned on this site. We may receive compensation if you shop through links in our content. You do not have to use our links, but you help support CreditDonkey if you do.

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