Brilliant Earth Review: Pros and Cons

Brilliant Earth is known for their ethically-sourced diamonds. But is the price worth it? Read our full review.

	Search for Beyond Conflict-Free Diamonds Search for Diamonds
	Overall Score	4.2
	Price	4.0
	Selection	3.5
	Customer Service	4.0
	Photos	3.5
	Social Responsibility	5.0
	Unique	5.0

5-point scale (the higher, the better)

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Pros and Cons

• Beyond conflict-free philosophy
• Lab-created diamonds
• Unique setting styles

• Can be higher priced than competitors

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Bottom Line

Good online retailer for socially-responsible diamonds and rings

Is Brilliant Earth Good?

Since 2005, Brilliant Earth has been the clear-cut leading jeweler for ethical diamonds and jewelry. Everything Brilliant Earth offers, down to the packaging, is responsibly sourced.

But because of their claim for high ethical standards, many of the diamonds are sold at a premium. But some question whether that premium is justified.

We're here to give you the low-down on Brilliant Earth.

Will this store match your ethical beliefs and offer a diamond at a good value?

In this review, you'll learn:

• Who Brilliant Earth is Best For
  
• Pros & Cons
  
• Beyond Conflict-Free Philosophy
  
• Brilliant Earth Criticism
  
• Brilliant Earth Products
  
  • Ethically Mined Loose Diamonds
    
  • Lab-Created Diamonds
    
  • Recycled Diamonds
    
  • Socially Responsible Metal
    
  • Unique Vintage Settings
    
  • Eco-Friendly Packaging
• Free Virtual Appointments
  
• Buying Process Online
  
• Buying Process in Person
  
• Returns / Resize / Warranty
  
• Downsides
  
• Charitable Giving
  
• How it Compares

Who Brilliant Earth Is Best For

• If you're socially conscious. Brilliant Earth's diamonds come from ethical mines without human rights abuses. It has a strong social mission to give back to diamond mining communities.

• If you're looking for lab-created diamonds. Brilliant Earth has a large selection of lab diamonds that cost up to 60% less than natural diamonds.

• If you love vintage settings. Brilliant Earth has a huge collection of beautiful vintage rings. It has both one-of-a-kind antiques and vintage-inspired settings.

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Shop for diamonds at Brilliant Earth, a CreditDonkey recommended partner for socially-responsible diamonds.

Pros & Cons

© CreditDonkey

PROS:

• Ethically sourced diamonds and gemstones
  
• Selection of lab-created diamonds
  
• Socially responsible metal and ring boxes
  
• Beautiful and unique settings
  
• Free 1-on-1 virtual appointments
  
• Social mission to give back to mining communities
  
• 30-day free returns
  
• Lifetime warranty

CONS:

• Pricing may be higher than other online retailers
  
• No price match guarantee

We'll get into more detail below. But first, let's highlight the current Brilliant Earth promotions and perks.

Brilliant Earth Promotions

Brilliant Earth Philosophy

In 2003, the Kimberley Process was established to stop the trade of conflict diamonds. But Brilliant Earth's philosophy goes even beyond those standards.

Conflict-free merely means diamonds that have not been used to fund civil wars. But there are still other ethical concerns. Diamond mines often have unsafe working conditions and unfair wages.

Brilliant Earth's mission is to only source diamonds that:

• Were not used to fund civil wars
  
• Are clean of human rights abuses
  
• Come from mines that pay fair wages
  
• Come from mines with safe labor practices
  
• Are mined with the least environmental impact

Brilliant Earth appeals to the socially conscious shopper. Compared to other online retailers, it may not offer the absolute lowest prices on diamonds. But you can feel good about your purchase, and that may be worth the few extra hundred bucks for you.

All diamonds come with a certificate of origin, showing that they have been ethically sourced.

Brilliant Earth Criticism

There have been some questions regarding Brilliant Earth's practices, mostly centering on whether the company's claims of countries of origin can be trusted.

Brilliant Earth has taken major steps to address these issues and provide better transparency. It's one of the first jewelers to use cutting edge blockchain technology to track the diamond's journey from the mine to a final polished diamond.

There are now over 10,000 blockchain-enabled diamonds. You can browse through Brilliant Earth's blockchain diamonds and click on a diamond to see its unique journey.

In 2016, Brilliant Earth also employed a neutral independent auditor - SCS Global Services - to conduct an audit of their tracking protocol. This company performs third-party evaluation of environmental, social, and quality claims.

SCS has reported that Brilliant Earth's suppliers are in conformance to the custody protocol, and that the diamonds can be verified to their origin. This should give buyers more confidence in their purchase.

Brilliant Earth Products

Now let's go over what you'll find at Brilliant Earth.

Ethically Mined Loose Diamonds

Brilliant Earth offers 3 main types of mined diamonds:

• Canadian Diamonds: Canada is the leading country of responsible mining. These diamonds are about as close to ethically sourced as you can get. The mines have high safety standards and workers are given fair wages and benefits. In addition, the Canadian government imposes very strict regulations to protect the environment and wildlife.

• Russian Diamonds: These diamonds come from the remote Siberian regions of Russia, where diamond mining is the economic lifeblood. Diamond mining provides jobs to locals with above average wages, pensions, and healthcare.

• Botswana Sort: These mines follow international labor and environmental standards. Diamond mining has made Botswana one of the wealthiest African countries, and revenue is reinvested into education, infrastructure, and healthcare for the people.

Lab-Created Diamonds

© CreditDonkey

Brilliant Earth also has a large selection of lab-created diamonds. These are real diamonds identical in every way to naturally mined diamonds. They're just made in a lab.

Lab diamonds are environmentally friendly. They're also made in safe working environments with fair wages. And another huge plus - they cost a lot less. We've found that Brilliant Earth's lab diamonds cost about 60% less than a similar mined diamond.

Always wanted a pink or blue diamond? Brilliant Earth also has lab-created colored diamonds. Naturally colored diamonds are super expensive and rare. Lab-grown colored diamonds have the same beauty at much lower prices.

Recycled Diamonds

The company also sells "recycled" diamonds. These are stones that have been taken from vintage rings or purchased from customers looking for an upgrade.

By reusing a stone, the company ensures that's one less diamond that needs to be mined.

This is a great option if you're truly looking to reduce your footprint. However, these recycled diamonds are not exactly cheaper (and they should be, since they're essentially used diamonds). In many of our searches, even new diamonds (with the same specs) on James Allen turned up cheaper than BE's recycled diamonds.

See recycled diamonds

Socially Responsible Metal

Brilliant Earth doesn't stop with ethical stones. All their gold and platinum jewelry have been recycled from old jewelry or industrial and electrical products.

The process of mining metals can be very environmentally harmful. Brilliant Earth makes use of metals that already exist in the market. This reduces the need to mine new metals.

All the metals Brilliant Earth uses are pure. You don't have to worry about receiving a lower quality of metal by going in this direction.

Unique and Beautiful Settings

Brilliant Earth has beautiful rings that stand out from other jewelers. They specialize in vintage-inspired and nature-inspired designs.

Just about all the rings can be made in:

• 18k white gold
  
• 18k yellow gold
  
• 14k rose gold
  
• Platinum

They also have a selection of one-of-a-kind antique jewelry if you want something truly unique.

If you can't find a ring you like, you can work with the company's designers to create your own.

Eco-Friendly Packaging

via Brilliant Earth

Brilliant Earth aims to be as sustainable as possible - even down to the ring box and shipping packaging,

The elegant ring boxes are made from responsibly sourced natural wood. The shipping packaging has been redesigned to decrease paper packaging use.

All the packaging are FSC Certified, which ensures that the materials come from responsibly managed forests.

Customer Service

Brilliant Earth offer excellent customer service. You can reach reps 24/7 via phone, email, and live chat.

The really outstanding thing is that Brilliant Earth offers complimentary 1-on-1 virtual appointments. You get a private 50-min Zoom appointment with a jewelry specialist.

The session is completely personalized, so you can ask anything about jewelry, the 4Cs, and gemstone education. There is no pressure to buy.

Buying Process Online

If you prefer to shop online, Brilliant Earth delivers a pleasing experience. The website is easy to navigate. It's well organized by category and has a good search function. It's easy to find the exact specs you want using the filters.

The advanced filter settings let you search for the factors important to you, such as blockchain diamonds, country of origin, and diamond report.

As you go through the list of results, you can see a preview of the diamonds before clicking through to the individual pages.

Brilliant Earth has recently stepped up their photo game too. Now, over 80% of the diamonds on their sites have a real photo and/or 360-degree video. This allows you to see a magnified photo of the actual stone. You'll be able to see any flaws on the diamond. So you can look for cheaper eye-clean diamonds.

Here's what Brilliant Earth's videos look like:

Being able to "see" the diamond is important on such a huge item. You can have more confidence in your purchase.

Another pretty cool feature is the skin tone slider. This is especially helpful if you're not sure which color metal looks best for your skin tone.

Virtual Ring Try On

If you don't live near a Brilliant Earth showroom, you can virtually try on rings from your smartphone.

To access this feature, just go to brilliantearth.com on your phone's web browser. Find rings you like and click on the "Virtual Try On" button under the image. Then just upload or take a photo of your hand to try on the ring.

You can select different diamond shapes, sizes, and metal color to see what looks best on your finger.

Buying Process in Person

Brilliant Earth does have 14 showrooms in America. If you want to visit one, you'll want to make an appointment. A sales associate will take you through the inventory of rings.

You can create a ring with their stones and settings. Or you can bring in your own rings to melt down and be remade into a newly designed ring. The stores also sell vintage rings.

You won't feel short on options when you shop at a Brilliant Earth store. The company may have a smaller selection than other jewelers, but they have a lot of unique rings. You'll have plenty of options to see.

Returns, Warranty, and Other Policies

• Free shipping. Your purchase will be shipped to you for free. Returns within 30 days can be sent back for free too. This is for all U.S., Canada, UK, and Australia orders.

• 30-day free return. If you're not happy with your purchase for whatever reason, you can get a full refund within 30 days.

• 60-day free resizing. Brilliant Earth offers one free resizing. But some styles cannot be resized. Custom or engraved rings have a resizing fee.

• Free lifetime warranty. You get free lifetime warranty against manufacturer defects. This does not include wear and tear, loss of gemstones, loss or theft.

• Lifetime diamond upgrade. At any time, you can trade in your Brilliant Earth loose diamond for 100% credit towards a new diamond. The new diamond needs to be of at least 50% greater value. This does not apply for their gemstones or lab-created diamonds.

• Financing. If you're unable to pay in full, Brilliant Earth offers a 12-month interest free option. You can also use a layaway plan and make monthly payments after an initial deposit.

Disadvantages of Brilliant Earth

• More expensive. Some diamonds cost more at Brilliant Earth. Generally, we've found that smaller diamonds (less than 1 carat) tend to be pricier than a diamond with the same specs at James Allen (read review). However, if you're looking for a bigger diamond (over 1 carat), then the prices are very comparable.

  If you're interested in going a bit bigger, be sure to check our guides for 2 carat and 3 carat diamond rings.

• No price match guarantee. Some other online jewelers (like James Allen and Blue Nile) offer diamond price match guarantee. Brilliant Earth does not offer this, since they differentiate themselves by sourcing only ethical diamonds. So it makes sense for prices to be slightly higher.

• No light performance imagery. While you do get a real photo, Brilliant Earth doesn't provide any light performance data (like Idealscope or ASET images). This makes it hard to compare similar diamonds.

  If you're concerned with getting the maximum sparkle, Whiteflash provides detailed light performance data for all their in-house diamonds.

Charitable Giving

If you're not sold on Brilliant Earth's value, perhaps you'll support its social mission.

Brilliant Earth donates 5% of its profits to help improve human rights, environmental practices, and economic development in diamond mining areas in Africa. Some of this includes:

• Partnering with the Diamond Development Initiative (DDI) to build schools and provide education for children so they don't have to go work in the mines.
  
• Helping fund scholarships for gemology training
  
• Helping to establish fair wages and safe working conditions for artisanal miners
  
• Restoring land for agricultural use

Brilliant Earth also tries to offset their carbon footprint by partnering with Carbonfund to contribute to Tropical Rainforest Conservation in Brazil. This project aims to reduce global carbon emissions, conserve habitat for endangered plants and animals, and improve the local water quality.

How it Compares

Brilliant Earth vs Blue Nile:

	Brilliant Earth	Blue Nile
	Benefits and Features
Selection	Ethically-mined diamonds from Canada, Russia, Namibia, Botswana, and South Africa. Selection of lab-created and recycled diamonds.	Large selection of online diamonds, sourced from suppliers around the world
Customer Service	24/7 customer service via phone, email, and live chat; Free 1-on-1 virtual appointments	24/7 customer service via phone, email, and live chat; Free 1-on-1 virtual appointment
Photos	Most diamonds have 360-degree HD video; Grading report	360 degree videos for most of the diamonds; Grading report
Return Policy	30-day free policy. Brilliant Earth provides the FedEx shipping label and free return shipping on all ring, loose diamond, and loose gemstone orders.	30-day money back guarantee. Blue Nile will send you a fully insured free shipping label via email. Items must be in their original purchase condition, including all product documentation.
Warranty	Lifetime warranty against on all manufacturing defects. This does not apply to Brilliant Earth's collection of estate and vintage jewelry.	Lifetime manufacturer warranty. Terms and exclusions apply.
Buyback	Not available	Diamond buyback program through Mondiamo based on market value.
Packaging	Eco-friendly ring boxes made from responsibly sourced natural wood; All packaging are FSC Certified (materials come from responsibly managed forests)	Silvery-white presentation box containing diamond certification and documents. Ring box is an elegant light grey fabric covered box
Price Match	No	Yes
Resizing	1 free ring resizing within 60 days of purchase for US, Canada, UK, and Australia customers. Free shipping both ways. Custom and engraved rings are subject to resize fees. Eternity rings cannot be resized.	Blue Nile provides complimentary resizing for Build Your Own Rings®, and Diamond Bands when within the manufacturer's recommended sizing range, during the first year.
Upgrade Policy	Get 100% credit when you upgrade your loose diamond. New diamond must cost at least 50% more than the original diamond's value. Diamond must be in saleable condition with the original grading report. Upgrades are not available for lab-created diamonds.	Lifetime diamond upgrade program on all GIA and AGSL graded diamonds. You will receive credit equal to 100% of the original price toward the purchase of a new diamond. The price of your new diamond must be at least twice the price of your original diamond. Your diamond must be in its original condition with the original diamond grading report.
Price
Selection
Customer Service
Photos
Social Responsibility
Unique

Brilliant Earth vs James Allen:

	Brilliant Earth	James Allen
	Benefits and Features
Selection	Ethically-mined diamonds from Canada, Russia, Namibia, Botswana, and South Africa. Selection of lab-created and recycled diamonds.	Large selection of mined diamonds from the earth, lab diamonds, and loose gemstones
Customer Service	24/7 customer service via phone, email, and live chat; Free 1-on-1 virtual appointments	24/7 customer service via phone, email, and live chat; Free instant real-time diamond inspection
Photos	Most diamonds have 360-degree HD video; Grading report	360-degree HD video for all diamonds; Super zoom; Grading report
Return Policy	30-day free policy. Brilliant Earth provides the FedEx shipping label and free return shipping on all ring, loose diamond, and loose gemstone orders.	If you are not 100% satisfied with your purchase, you may return it in its original, unworn condition within 30 days for a full refund or exchange. Free return shipping only applies to U.S customers and is limited to three per customer.
Warranty	Lifetime warranty against on all manufacturing defects. This does not apply to Brilliant Earth's collection of estate and vintage jewelry.	James Allen warrant that all items will be free from any manufacturing defects at time of delivery. James Allen will repair and maintain your jewelry for a lifetime. Lifetime warranty offers free prong tightening, re-polishing, rhodium plating and cleaning services.
Buyback	Not available	Not Available
Packaging	Eco-friendly ring boxes made from responsibly sourced natural wood; All packaging are FSC Certified (materials come from responsibly managed forests)	Large elegant silver presentation box with pull-out drawer containing diamond documents and cleaning cloth; Ring box is a glossy red plastic lacquered box.
Price Match	No	Yes; if accepted, the price will be honored for 48 hours.
Resizing	1 free ring resizing within 60 days of purchase for US, Canada, UK, and Australia customers. Free shipping both ways. Custom and engraved rings are subject to resize fees. Eternity rings cannot be resized.	All engagement rings and wedding bands, excluding eternity bands and alternative metals, may be resized once for free within the first year of purchase.
Upgrade Policy	Get 100% credit when you upgrade your loose diamond. New diamond must cost at least 50% more than the original diamond's value. Diamond must be in saleable condition with the original grading report. Upgrades are not available for lab-created diamonds.	Any loose diamond purchased from James Allen can be exchanged at 100% credit for any replacement diamond of at least 2X or greater value. The diamond that is being upgraded must be in original condition and accompanied by the original laboratory grading document.
Price
Selection
Customer Service
Photos
Social Responsibility
Unique

Bottom Line

Brilliant Earth has a great philosophy of going beyond just conflict-free. We really appreciate their mission. We also love their commitment to help mining communities.

Generally, the value is good for socially-responsible diamonds. Larger diamonds have very comparable prices with other online jewelers. However, smaller diamonds tend to be more expensive.

Brilliant Earth does have a large selection of lab-grown diamonds. If you want an ethical diamond at a lower price point, we highly recommend looking into that.

One thing for sure though, is that Brilliant Earth does offer gorgeous, unique settings. That too, may sway your decision.