Blue Nile vs Ritani
Blue Nile is a good online diamond retailer with large selection and low prices. How does it compare to Ritani? Read our comparison chart below.
Blue Nile offers a huge selection of diamonds from wholesalers all over the world at a low price. Blue Nile has a Price Match Guarantee, where they’ll match the price if you find a comparable diamond elsewhere for a lower price.
While Ritani blends the ease of online shopping with the confidence of in-store viewing. Its special in-person preview feature allows you to design a ring online and get it sent to your local partner jeweler. This gives you the chance to see your ring in person before the big purchase. There is no obligation to buy if you don’t like it.
Compare Blue Nile with Ritani, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.
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Blue Nile | Ritani | |
|---|---|---|
Search for Diamonds - | 3% Off Lab-Grown Diamonds over $1500 - | |
Benefits and Features | ||
| Selection | Natural and lab created diamonds | Natural diamonds and lab diamonds |
| Customer Service | 24/7 customer service via phone, email, and live chat; Free 1-on-1 virtual appointment | 8:00 am - midnight M-F, 10:00 am - 7:00 pm Saturdays, and noon - 9:00 pm Sundays (ET) by phone or live chat. |
| Photos | 360 degree videos for most of the diamonds; Grading report | Grading report; some diamonds have HD video |
| Return Policy | 30-day money back guarantee. Blue Nile will send you a fully insured free shipping label via email. Items must be in their original purchase condition, including all product documentation. | 30-day no-questions-asked-return policy. Ritani will also cover the return shipping and insurance costs. You can also ask for a free FedEx pickup. There is no restocking fee. |
| Warranty | Lifetime manufacturer warranty. Terms and exclusions apply. | Lifetime warranty against on all manufacturing defects. This is applies to rings with the Ritani label, not designer rings Ritani carries. U.S. customers only. |
| Buyback | Diamond buyback program through CIRCA based on current market value. | Diamonds at least 1 carat can be eligible for Ritani Reclaim program. The diamond must be GIA or AGSL certified. You can get immediate cash back or a Ritani Credit Value towards another diamond purchase from Ritani. |
| Certification | GIA, AGSL (natural diamonds); GIA, IGI, GCAL, DF (lab diamonds) | |
| Packaging | Silvery-white presentation box containing diamond certification and documents. Ring box is an elegant light grey fabric covered box | Sleek all-black matte Ritani-branded ring box. A large black envelope contains the diamond documents. |
| Price Match | If you see an online competitor's diamond for less, Ritani will attempt to find a similar diamond at a lower price. | |
| Resizing | Blue Nile provides complimentary resizing to most engagement rings and wedding bands when within the manufacturer's recommended sizing range, during the first year. | 1 free ring resizing within 1 year of purchase |
| Upgrade Policy | Lifetime diamond upgrade program on all GIA and AGSL graded diamonds. You will receive credit equal to 100% of the original price toward the purchase of a new diamond. The price of your new diamond must be at least twice the price of your original diamond. Your diamond must be in its original condition with the original diamond grading report. | Get 100% credit when you trade in your first diamond. New diamond must be at least 2.5x greater in value than the original diamond. Diamond must be in original condition with an undamaged grading report. |
CreditDonkey® Reviews | ||
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| Pros & Cons | Pros:
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| Bottom Line | Good online diamond retailer with large selection and low prices... | Good online retailer if you're worried about purchasing an engagement ring blind... |
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Which is Better: Blue Nile or Ritani?
Still need help deciding which diamonds is better? Read the in-depth reviews below. You may also be interested in comparing Blue Nile or Brilliant Earth.
In short: Blue Nile's price is outstanding.
Articles on Blue Nile
Blue Nile Review
Blue Nile offers diamonds up to 40% lower, but are they good? Read this review before you buy an engagement ring at this large online jewelry retailer.
Articles on Ritani
Ritani
Ritani gives you more confidence by allowing you to preview your ring in person before buying it. Sounds promising, but is this online jeweler good? Read on.
Which Do You Think is Best?
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