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Blue Nile vs Ritani

Blue Nile is a good online diamond retailer with large selection and low prices. How does it compare to Ritani? Read our comparison chart below.

Blue Nile offers a huge selection of diamonds from wholesalers all over the world at a low price. Blue Nile has a Price Match Guarantee, where they’ll match the price if you find a comparable diamond elsewhere for a lower price.

While Ritani blends the ease of online shopping with the confidence of in-store viewing. Its special in-person preview feature allows you to design a ring online and get it sent to your local partner jeweler. This gives you the chance to see your ring in person before the big purchase. There is no obligation to buy if you don’t like it.

Compare Blue Nile with Ritani, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 Blue NileRitani
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Blue Nile

Ritani

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Read Ritani Review

 

Benefits and Features

SelectionLargest selection of online diamonds, sourced from suppliers around the worldInventory sourced from local jewelers
Customer Service
24/7 customer service
8:00 am - midnight M-F, 10:00 am - 7:00 pm Saturdays, and noon - 9:00 pm Sundays (ET) by phone or live chat.
Data
Grading report
Grading report; some diamonds have HD video
Return Policy30-day money back guarantee. Blue Nile will send you a fully insured free shipping label via email. Items must be in their original purchase condition, including all product documentation.30-day no-questions-asked-return policy. Ritani will also cover the return shipping and insurance costs. You can also ask for a free FedEx pickup. There is no restocking fee.
WarrantyLifetime manufacturer warranty. Terms and exclusions apply.Lifetime warranty against on all manufacturing defects. This is applies to rings with the Ritani label, not designer rings Ritani carries. U.S. customers only.
BuybackDiamond buyback program through Mondiamo based on market value. 
ResizingBlue Nile provides complimentary resizing for Build Your Own Rings®, and Diamond Bands when within the manufacturer's recommended sizing range, during the first year.1 free ring resizing within 1 year of purchase
Upgrade PolicyLifetime diamond upgrade program on all GIA and AGSL graded diamonds. You will receive credit equal to 100% of the original price toward the purchase of a new diamond. The price of your new diamond must be at least twice the price of your original diamond. Your diamond must be in its original condition with the original diamond grading report.Get 100% credit when you trade in your first diamond. New diamond must costs at least 50% more than the original diamond's value. Diamond must be in original condition with an undamaged grading report.
 

CreditDonkey® Reviews

 Blue NileRitani
Price
Selection
Customer Service
Data
Unique
Pros & ConsPros:
  • Largest selection of diamonds online
  • Low price guarantee
Cons:
  • Limited data for most diamonds
  • Limited setting choices
Pros:
  • Free in-store preview to inspect your ring in-person before deciding to purchase
  • Free expert gemologist consultation
  • Lifetime care package
Cons:
  • Not all diamonds have HD videos
  • Limited selection of super ideal cut diamonds
Bottom LineGood online diamond retailer with large selection and low prices... Read full reviewGood online retailer if you're worried about purchasing an engagement ring blind... Read full review
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What Others View

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    Which is Better: Blue Nile or Ritani?

    Still need help deciding which diamonds is better? Read the in-depth reviews below. You may also be interested in comparing Blue Nile or James Allen.

    In short: Blue Nile's price and selection are outstanding. Ritani's customer service is impressive.


    Articles on Blue Nile


    Articles on Ritani

      Ritani Review

      Ritani gives you more confidence by allowing you to preview your ring in person before buying it. Sounds promising, but is this online jeweler good? Read on.

    Which Do You Think is Best?

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