Wealthfront vs Ally Invest

Wealthfront is a good robo-advisor for hands-off investor. Fees are low, but lack human advisors. How does it compare to Ally Invest? Read our comparison chart below.

Wealthfront has a low fee of 0.25% and a minimum of $500 to open an account. Wealthfront offers advanced planning tools to help provide a complete picture of your financial health and track your goals. However, there are no human advisors.

While Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

Compare Wealthfront with Ally Invest, side-by-side. Read on for an in-depth look, including ratings and reviews.

	Wealthfront	Ally Invest
	SPECIAL OFFER Wealthfront Cash Account - Learn More Read Wealthfront Review	SPECIAL OFFER Commission-Free Stock Trades - Learn More Read Ally Invest Review
	Benefits and Features
Savings	5% APY Cash Management Account
Stock Trading		$0 per trade
Options Trading		$0 base + $0.50 per contract
Annual Fee	0.25%	$0
Minimum Deposit	$500	$0
Mutual Fund Trading		$0 to buy/sell load mutual funds $0 to buy/sell no load mutual funds
Commission Free ETFs		500+
Phone Support	Yes
Live Chat Support	No
Email Support	Yes
Human Advisors	No
Robo Advisor
Assets Under Management	$10+ Billion
Penny Stocks		$0.01 per share on the entire order for stocks priced less than $2.00.
Tax Loss Harvesting	Yes
Goal Tracker	Yes
Automatic Deposits	Yes
Broker Assisted Trades		$20 + Regular Commission
Inactivity Fee		$0
Online Platform	Yes
iPhone App	Yes
Android App	Yes
Banking		Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.
Mobile App	Yes
Forex Trading
Customer Service		(855) 880-2559
Trading Platform		Web Trading, Mobile Apps
Single Stock Diversification	Yes
Fractional Shares	No
Taxable Accounts	Yes
401k Plans	No
IRA Accounts	Yes
Roth IRA Accounts	Yes
SEP IRA Accounts	Yes
Trust Accounts	Yes
529 Plans	Yes
	CreditDonkey® Reviews
Annual Fee
Minimum Deposit
Investment Types
Customer Service
Pros & Cons	Pros: Minimal opening deposit & fees Advanced goal tracker Tax loss harvesting Cons: No human advisors No fractional shares
Bottom Line	Good robo-advisor for hands-off investor. Fees are low, but lack human advisors... Read full review	Read full review
	Wealthfront Cash Account	Commission-Free Stock Trades Open an Ally Invest account Automated Investing to Help Save Your Time
Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details. Wealthfront: Pricing information from published website as of 04/20/2024. Ally Invest: Pricing information from published website as of 11/24/2025.

Which is Better: Wealthfront or Ally Invest?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Wealthfront or Acorns.

Articles on Wealthfront

Wealthfront Reviews

Wealthfront simplifies long-term, low-cost investing with a diversified portfolio. But is it safe? Read on to learn if Wealthfront is worth it.

Articles on Ally Invest

Ally Invest Roth IRA

Ally Invest's Roth IRA account has no annual fee and no commission trades. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.