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Brilliant Earth vs James Allen

Brilliant Earth is a good online retailer for socially-responsible diamonds and rings. How does it compare to James Allen? Read our comparison chart below.

Brilliant Earth focuses on socially responsible diamond jewelry. Its philosophy goes beyond just conflict-free. All their diamonds come from mines with fair wages and safe working conditions. In addition, they also have lab created diamonds and use recycled metals.

While James Allen offers HD 360-degree videos of every single diamond in its inventory. It is a solid customer favorite due to its user-friendly website.

Compare Brilliant Earth with James Allen, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 Brilliant EarthJames Allen
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Brilliant Earth

James Allen

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Benefits and Features

SelectionEthically-mined diamonds from Canada, Russia, Namibia, Botswana, and South Africa. Selection of lab-created and recycled diamonds.Large selection of mined diamonds from the earth, lab diamonds, and loose gemstones
Customer Service24/7 customer service via phone, email, and live chat; Free 1-on-1 virtual appointments24/7 customer service via phone, email, and live chat; Free instant real-time diamond inspection
PhotosMost diamonds have 360-degree HD video; Grading report360-degree HD video for all diamonds; Super zoom; Grading report
Return Policy30-day free policy. Brilliant Earth provides the FedEx shipping label and free return shipping on all ring, loose diamond, and loose gemstone orders.If you are not 100% satisfied with your purchase, you may return it in its original, unworn condition within 30 days for a full refund or exchange. Free return shipping only applies to U.S customers and is limited to three per customer.
WarrantyLifetime warranty against on all manufacturing defects. This does not apply to Brilliant Earth's collection of estate and vintage jewelry.James Allen warrant that all items will be free from any manufacturing defects at time of delivery. James Allen will repair and maintain your jewelry for a lifetime. Lifetime warranty offers free prong tightening, re-polishing, rhodium plating and cleaning services.
Buyback
Not available
Not Available
PackagingEco-friendly ring boxes made from responsibly sourced natural wood; All packaging are FSC Certified (materials come from responsibly managed forests)Large elegant silver presentation box with pull-out drawer containing diamond documents and cleaning cloth; Ring box is a glossy red plastic lacquered box.
Price Match
No
Yes; if accepted, the price will be honored for 48 hours.
Resizing1 free ring resizing within 60 days of purchase for US, Canada, UK, and Australia customers. Free shipping both ways. Custom and engraved rings are subject to resize fees. Eternity rings cannot be resized.All engagement rings and wedding bands, excluding eternity bands and alternative metals, may be resized once for free within the first year of purchase.
Upgrade PolicyGet 100% credit when you upgrade your loose diamond. New diamond must cost at least 50% more than the original diamond's value. Diamond must be in saleable condition with the original grading report. Upgrades are not available for lab-created diamonds.Any loose diamond purchased from James Allen can be exchanged at 100% credit for any replacement diamond of at least 2X or greater value. The diamond that is being upgraded must be in original condition and accompanied by the original laboratory grading document.
 

CreditDonkey® Reviews

 Brilliant EarthJames Allen
PriceStarStarStarStarEmpty StarStarStarStarStarStar
SelectionStarStarStarHalf StarEmpty StarStarStarStarStarHalf Star
Customer ServiceStarStarStarStarEmpty StarStarStarStarStarHalf Star
PhotosStarStarStarHalf StarEmpty StarStarStarStarStarHalf Star
Social ResponsibilityStarStarStarStarStar
UniqueStarStarStarStarStar
Pros & ConsPros:
  • Beyond conflict-free philosophy
  • Lab-created diamonds
  • Unique setting styles
Cons:
  • Can be higher priced than competitors
Pros:
  • 360° HD video for every diamond
  • Among the lowest diamond prices
  • Free expert consultation
Cons:
  • Limited selection of super ideal cut diamonds
Bottom LineGood online retailer for socially-responsible diamonds and rings... Read full reviewGood online diamond retailer with 360 degree HD videos... Read full review
 Visit SiteVisit Site
Brilliant Earth

Search for Beyond Conflict-Free Diamonds

Shop for diamonds at Brilliant Earth, a CreditDonkey recommended partner for socially-responsible diamonds.

James Allen

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James Allen

Search for Diamonds

Shop for diamonds at James Allen, a CreditDonkey #1 recommended partner for the best online experience.

Which is Better: Brilliant Earth or James Allen?

Still need help deciding which diamonds is better? Read the in-depth reviews below. You may also be interested in comparing Brilliant Earth or Blue Nile.

In short: James Allen's price, selection, and photos are notable. In particular, the price is excellent.


Articles on Brilliant Earth

Brilliant Earth

Brilliant Earth is known for their ethically-sourced diamonds. But is the price worth it? Read our full review.

Articles on James Allen

James Allen Reviews

Are James Allen engagement rings affordable AND ethical? Read this in-depth review to find out if she will say yes to a cheaper ring.

Which Do You Think is Best?





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About CreditDonkey
CreditDonkey is a diamond jeweler comparison website. We publish data-driven analysis to help you save money & make savvy decisions.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

†Advertiser Disclosure: Many of the offers that appear on this site are from companies from which CreditDonkey receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). CreditDonkey does not include all companies or all offers that may be available in the marketplace.

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