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Brilliant Earth vs James Allen

Brilliant Earth is a good online retailer for socially-responsible diamonds and rings. How does it compare to James Allen? Read our comparison chart below.

Brilliant Earth focuses on socially responsible diamond jewelry. Its philosophy goes beyond just conflict-free. All their diamonds come from mines with fair wages and safe working conditions. In addition, they also have lab created diamonds and use recycled metals.

While James Allen offers HD 360-degree videos of every single diamond in its inventory. It is a solid customer favorite due to its user-friendly website.

Compare Brilliant Earth with James Allen, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 Brilliant EarthJames Allen
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Brilliant Earth

James Allen

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Benefits and Features

SelectionEthically-mined diamonds from Canada, Russia, Namibia, Botswana, and South Africa. Selection of lab-created and recycled diamonds.Inventory sourced from local diamond suppliers
Customer ServiceMonday - Sunday 7:00 am - 7:00 pm (PT) by phone or live chat.
24/7 customer service
DataGrading report; many diamonds have actual photo.Grading report, 360-degree HD video
Return Policy30-day free policy. Brilliant Earth provides the FedEx shipping label and free return shipping on all ring, loose diamond, and loose gemstone orders.If you are not 100% satisfied with your purchase, you may return it in its original, unworn condition within 30 days for a full refund or exchange. Free return shipping only applies to U.S customers and is limited to three per customer.
WarrantyLifetime warranty against on all manufacturing defects. This does not apply to Brilliant Earth's collection of estate and vintage jewelry.James Allen warrant that all items will be free from any manufacturing defects at time of delivery. James Allen will repair and maintain your jewelry for a lifetime. Lifetime warranty offers free prong tightening, re-polishing, rhodium plating and cleaning services.
Resizing1 free ring resizing within 60 days of purchase for US, Canada, UK, and Australia customers. Free shipping both ways. Custom and engraved rings are subject to resize fees. Eternity rings cannot be resized.All engagement rings and wedding bands, excluding eternity bands and alternative metals, may be resized once for free within the first year of purchase.
Upgrade PolicyGet 100% credit when you upgrade your loose diamond. New diamond must cost at least 50% more than the original diamond's value. Diamond must be in saleable condition with the original grading report. Upgrades are not available for lab-created diamonds.Any loose diamond purchased from James Allen can be exchanged at 100% credit for any replacement diamond of at least 2X or greater value. The diamond that is being upgraded must be in original condition and accompanied by the original laboratory grading document.
 

CreditDonkey® Reviews

 Brilliant EarthJames Allen
Price
Selection
Customer Service
Data
Social Responsibility
Unique
Pros & ConsPros:
  • Beyond conflict-free philosophy
  • Selection of lab-created diamonds
  • Beautiful and unique vintage settings
Cons:
  • Smaller inventory of stones
Pros:
  • 360 degree HD video for every diamond
  • Competitively priced with good selection of diamonds
  • Large selection of setting options
Cons:
  • Limited selection of super ideal cut diamonds
Bottom LineGood online retailer for socially-responsible diamonds and rings... Read full reviewGood online diamond retailer with 360 degree HD videos... Read full review
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What Others View

    Which is Better: Brilliant Earth or James Allen?

    Still need help deciding which diamonds is better? Read the in-depth reviews below. You may also be interested in comparing Brilliant Earth or Blue Nile.

    In short: James Allen's selection and data are notable.


    Articles on Brilliant Earth


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