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E*TRADE vs Ally Invest

E*TRADE is an online broker with one of the best user interfaces. How does it compare to Ally Invest? Read our comparison chart below.

E*TRADE offers stock trades at $0 per trade. There is a $500 minimum deposit, no maintenance fee and no inactivity fee.

While Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

Compare E*TRADE with Ally Invest, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 Ally Invest
 Learn MoreVisit Site
 

E*TRADE

Ally Invest

SPECIAL OFFER
Learn more about E*TRADE - Learn More

Read E*TRADE Review

SPECIAL OFFER
Get Up to $3,500 - Learn More

Read Ally Invest Review

 

Benefits and Features

Stock Trading
$0 per trade
$0 per trade
Options Trading$0 per trade + $0.65 per contract
$0 per trade + $0.50 per contract if you make 30+ trades a quarter
$0 base + $0.50 per contract
Minimum Deposit$500 for brokerage accounts
No account minimum for retirement accounts
$0
Mutual Fund Trading$0 for no-load, no-transaction-fee funds
$19.99 for transaction-fee funds
$0 to buy/sell load mutual funds
$9.95 to buy/sell no load mutual funds
Commission Free ETFs
250+
500+
Penny Stocks
Check
$0.01 per share on the entire order for stocks priced less than $2.00.
Broker Assisted Trades
$25 + Regular Commission
$20 + Regular Commission
Customer Service
800-387-2331
(855) 880-2559
Inactivity Fee
$0
 
Maintenance Fee
$0
 
BankingChecking account offers no minimum balance requirements, free online bill pay, and unlimited debit card and check transactions.Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.
Mobile App
Check
Check
Desktop AppE*TRADE Pro (requires you execute at least 30 trades during a calendar quarter or maintain brokerage account balance of at least $250,000) 
Forex Trading 
Check
Futures Trading$1.50 per contract, per side + fees (excluding bitcoin futures) 
 

CreditDonkey® Reviews

 Ally Invest
Stock TradingStarStarStarStarEmpty StarStarStarStarStarStar
Options TradingStarStarStarStarEmpty StarStarStarStarStarStar
BankingStarStarStarEmpty StarEmpty StarStarStarStarStarHalf Star
Mobile AppStarStarStarStarStarStarStarStarHalf StarEmpty Star
Commissions and FeesStarStarStarHalf StarEmpty StarStarStarStarStarStar
Ease of UseStarStarStarStarStarStarStarStarStarEmpty Star
Online CommunityStarStarStarStarEmpty StarStarStarStarStarStar
ResearchStarStarStarStarEmpty StarStarStarStarHalf StarEmpty Star
Trading PlatformStarStarStarStarStarStarStarStarStarEmpty Star
Pros & ConsPros:
  • Expansive set of resources and tools
  • Easy to use website
  • Industry leader
Cons:
  • Trade fees
Pros:
  • Low commission for stock trades
  • No account minimums
  • Ally platform
Cons:
  • No physical locations
Bottom LineOnline broker with one of the best user interfaces... Read full reviewGood low-price discount stock broker for savvy investors... Read full review
 Learn MoreVisit Site

Learn more about E*TRADE

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

E*TRADE: Pricing information from published website as of 12/05//2020.

Ally Invest: Pricing information from published website as of 07/18/2019.

Which is Better: E*TRADE or Ally Invest?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing E*TRADE or Betterment.

In short: E*TRADE's mobile app, ease of use, and trading platform are outstanding. Ally Invest's stock trading, options trading, banking, commissions and fees, and online community are noteworthy. In particular, the stock trading, options trading, commissions and fees, and online community are impressive.


Articles on E*TRADE

ETrade

E*TRADE is a highly well-known name, but does that mean it is better than its competitors? Read our in-depth review and see how it compares.

Articles on Ally Invest

Ally Invest Review

Ally Invest offers free trades for stocks and ETFs. But is it good? Find out how it compares to other online brokers.

Ally Invest Roth IRA

Ally Invest's Roth IRA account has no annual fee and low trade commissions. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.

Ally Invest Login

Ally Invest offers good customer service and online login access. The best way to connect with Ally Invest customer service may surprise you. Read on.

Which Do You Think is Best?





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Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

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