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E*TRADE vs Ally Invest

E*TRADE is an online broker with one of the best user interfaces. How does it compare to Ally Invest? Read our comparison chart below.

E*TRADE offers stock trades at $6.95 per trade and 200+ commission free ETFs. There is a $500 minimum deposit, no maintenance fee and no inactivity fee.

While Ally Invest (formerly TradeKing) offers stock trades at $4.95 per trade and options trading at $4.95 + $0.65 per contract. There is no minimum deposit.

Compare E*TRADE with Ally Invest, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 Ally Invest
 Learn MoreVisit Site
 

E*TRADE

Ally Invest

SPECIAL OFFER
Get up to 500 Commission-Free Trades - Learn More

Read E*TRADE Review

SPECIAL OFFER
Get Up to $3,500 Cash Bonus and Commission Free Trades for 90 Days - Learn More

Read Ally Invest Review

 

Benefits and Features

Stock Trading$6.95 per trade
$4.95 per trade if you make 30+ trades a quarter
$4.95 per trade ($3.95 per equity trade special pricing for high-volume/high-balance traders)
Options Trading$6.95 + $0.75 per contract
$4.95 + $0.50 per contract if you make 30+ trades a quarter
$4.95 base + $0.65 per contract ($0.50 per options contract special pricing for high-volume/high-balance traders)
Minimum Deposit$500 for brokerage accounts
No account minimum for retirement accounts
$0
Mutual Fund Trading$0 for no-load, no-transaction-fee funds
$19.99 for transaction-fee funds
$0 to buy/sell load mutual funds
$9.95 to buy/sell no load mutual funds
Commission Free ETFs250+ including ETFs from WisdomTree, Global X Funds, and db-X Deutsche Bank100+ including ETFs from WisdomTree
Penny Stocks
$0.01 per share on the entire order for stocks priced less than $2.00. Maximum commission per order not to exceed 5% of the trade value, with minimum commission of $4.95.
Broker Assisted Trades
$25 + Regular Commission
$20 + Regular Commission
Customer Service
(650) 599-0125
(855) 880-2559 (Open 24/7)
Inactivity Fee
$0
 
Maintenance Fee
$0
 
BankingChecking account offers no minimum balance requirements, free online bill pay, and unlimited debit card and check transactions.Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.
Mobile App
Desktop AppE*TRADE Pro (requires you execute at least 30 trades during a calendar quarter or maintain brokerage account balance of at least $250,000) 
Forex Trading 
Futures Trading
Locations
30
 
Online CommunityETrade Community lets you exchange trading and investing ideas with other ETrade customers.Trader Network to connect with other investors
SeminarsLive events and educational seminars at local branches. 
 

CreditDonkey® Reviews

 Ally Invest
Stock Trading
Options Trading
Banking
Mobile App
Commissions and Fees
Ease of Use
Online Community
Research
Trading Platform
Pros & ConsPros:
  • Expansive set of resources and tools
  • Easy to use website
  • Industry leader
Cons:
  • Trade fees
Pros:
  • Low commission for stock trades
  • No account minimums
  • Ally LIVE platform
Cons:
  • No physical locations
Bottom LineOnline broker with one of the best user interfaces... Read full reviewGood low-price discount stock broker for savvy investors... Read full review
 Learn MoreVisit Site
What Others View

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

E*TRADE: Pricing information from published website as of 07/20/2019.

Ally Invest: Pricing information from published website as of 07/18/2019.

Which is Better: E*TRADE or Ally Invest?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing E*TRADE or Betterment.

In short: E*TRADE's mobile app, ease of use, and trading platform are outstanding. Ally Invest's stock trading, options trading, banking, commissions and fees, and online community are impressive.


Articles on E*TRADE


Articles on Ally Invest

    Ally Invest

    Ally Invest (formerly TradeKing) offers one of the lowest trade fees, but is it good? Learn the pros and cons and see comparisons with other online brokers in this in-depth review.

    Ally Invest Roth IRA

    Ally Invest's Roth IRA account has no annual fee and low trade commissions. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.

    Ally Invest Fees

    Ally Invest's low trade fees and no account minimums make it one of the top budget brokers on the market. See how its fees compare to other popular brokerages.

    Ally Invest Login

    Ally Invest offers 24/7 customer service and online login access. The best way to connect with Ally Invest customer service may surprise you. Read on.

Which Do You Think is Best?

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CreditDonkey is a stock broker comparison website. We publish data-driven analysis to help you save money & make savvy decisions.

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