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E*TRADE vs Ally Invest

E*TRADE is an online broker with one of the best user interfaces. How does it compare to Ally Invest? Read our comparison chart below.

E*TRADE offers stock trades at $6.95 per trade and 118 commission free ETFs. There is a $500 minimum deposit, no maintenance fee and no inactivity fee.

While Ally Invest (formerly TradeKing) offers stock trades at $4.95 per trade and options trading at $4.95 + $0.65 per contract. There is no minimum deposit.

Compare E*TRADE with Ally Invest, side-by-side. Read on for an in-depth look, including ratings, reviews and pros.

 E*TRADEAlly Invest
 Learn MoreVisit Site
 

E*TRADE

Ally Invest

SPECIAL OFFER
Get up to 500 Commission-Free Trades - Learn More

Read E*TRADE Review

SPECIAL OFFER
Get $200 Cash Bonus or $500 in Commission-Free Trades - Learn More

Read Ally Invest Review

 

Benefits and Features

Stock Trading$6.95 per trade
$4.95 per trade if you make 30+ trades a quarter
$4.95 per trade ($3.95 per equity trade special pricing for high-volume/high-balance traders)
Options Trading$6.95 + $0.75 per contract
$4.95 + $0.50 per contract if you make 30+ trades a quarter
$4.95 base + $0.65 per contract (50 cents per options contract special pricing for high-volume/high-balance traders)
Mutual Fund Trading$0 for no-load, no-transaction-fee funds
$19.99 for transaction-fee funds
$0 to buy/sell load mutual funds
$9.95 to buy/sell no load mutual funds
Commission Free ETFs118 including ETFs from WisdomTree, Global X Funds, and db-X Deutsche Bank 
Penny Stocks
$0.01 per share on the entire order for stocks priced less than $2.00. Maximum commission per order not to exceed 5% of the trade value, with minimum commission of $4.95.
Broker Assisted Trades
$25 + Regular Commission
$20 + Regular Commission
Customer Service
(650) 599-0125
(855) 880-2559 (Open 24/7)
Inactivity Fee
$0
 
Maintenance Fee
$0
 
Minimum Deposit$500 for brokerage accounts
No account minimum for retirement accounts
$0
BankingChecking account offers no minimum balance requirements, free online bill pay, and unlimited debit card and check transactions.Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.
Mobile App
Desktop AppE*TRADE Pro (requires you execute at least 30 trades during a calendar quarter or maintain brokerage account balance of at least $250,000) 
Forex Trading 
Futures Trading
Locations
30
 
Online CommunityETrade Community lets you exchange trading and investing ideas with other ETrade customers.Trader Network to connect with other investors
SeminarsLive events and educational seminars at local branches. 
 

CreditDonkey® Reviews

 E*TRADEAlly Invest
Stock Trading
Options Trading
Banking
Mobile App
Commissions and Fees
Ease of Use
Online Community
Research
Trading Platform
Pros & ConsPros:
  • Expansive set of resources and tools
  • Easy to use website
  • Industry leader
Cons:
  • Trade fees
Pros:
  • Low commission for stock trades
  • No account minimums
  • Online trader network
Bottom LineOnline broker with one of the best user interfaces... Read full reviewGood low-price discount stock broker for savvy investors... Read full review
 Learn MoreVisit Site
What Others View

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

E*TRADE: Pricing information from published website as of 03/13/2017

Ally Invest: Pricing information from published website as of 09/18/2017

Which is Better: E*TRADE or Ally Invest?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing E*TRADE or TD Ameritrade.

In short: E*TRADE's mobile app, ease of use, and trading platform are outstanding. Ally Invest's stock trading, options trading, banking, commissions and fees, and online community are impressive.


Explore E*TRADE In-Depth


Explore Ally Invest In-Depth

    Ally Invest

    Ally Invest (formerly TradeKing) offers one of the lowest trade fees, but is it good? Learn the pros and cons and see comparisons with other online brokers in this in-depth review.

Which Do You Think is Best?

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CreditDonkey is a stock broker comparison website. We publish data-driven analysis to help you save money & make savvy financial decisions.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

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