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Ally Invest vs Vanguard

Ally Invest is a good low-price discount stock broker for savvy investors. How does it compare to Vanguard? Read our comparison chart below.

Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

While Vanguard offers low stock trade prices (starting at just $2) for investors with account balances over $500k. For those with smaller balances, it's best for less active traders, as trade prices go up after 25 trades/year. Vanguard offers 125+ no-transaction-fee mutual fees and 55+ commission-free ETFs. There is no minimum deposit and service fees can be waived by signing up for electronic statements.

Compare Ally Invest with Vanguard, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 Ally Invest
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Ally Invest

Vanguard

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Benefits and Features

Stock Trading
$0 per trade
Less than $50,000: $7 per trade for the first 25 trades per year, then $20.
$50k - $500k: All trades $7.
$500k - $1M: All trades $2.
$1M - $5M: First 25 trades per year free, then $2.
$5M+: First 100 trades per year free, then $2
Options Trading
$0 base + $0.50 per contract
Less than $500,000: $7 + $1 per contract.
$500,000+: $2 + $1 per contract
Minimum Deposit
$0
$0
Mutual Fund Trading$0 to buy/sell load mutual funds
$9.95 to buy/sell no load mutual funds
$0 for no-transaction-fee funds. For transaction-fee funds: $20 for account balances less than $500,000; $8 for account balances $500,000+
Commission Free ETFs
500+
Around 1,800 ETFs from about 100 other companies
Penny Stocks$0.01 per share on the entire order for stocks priced less than $2.00. 
Broker Assisted Trades
$20 + Regular Commission
$25.00
Customer Service
(855) 880-2559
Monday-Friday 8am -10pm ET
Inactivity Fee 
$0
Maintenance Fee $20/year. Waived if account owner signs up for e-delivery service OR have at least $10,000 in Vanguard ETFs and mutual funds
BankingIntegrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.
No
Mobile App
Check
Yes
Desktop App 
Yes
Forex Trading
Check
Yes
Futures Trading 
No
Locations 
No
Online Community 
No
Seminars 
Yes
Virtual Trading 
No
 

CreditDonkey® Reviews

 Ally Invest
Stock TradingStarStarStarStarStarStarStarStarEmpty StarEmpty Star
Options TradingStarStarStarStarStarStarStarStarStarEmpty Star
BankingStarStarStarStarHalf Star
Mobile AppStarStarStarHalf StarEmpty StarStarStarStarEmpty StarEmpty Star
Commissions and FeesStarStarStarStarStarStarStarStarStarEmpty Star
Ease of UseStarStarStarStarEmpty StarStarStarStarStarStar
Online CommunityStarStarStarStarStar
ResearchStarStarStarHalf StarEmpty StarStarStarStarHalf StarEmpty Star
Trading PlatformStarStarStarStarEmpty Star
Mutual Fund TradingStarStarStarStarStar
Pros & ConsPros:
  • Low commission for stock trades
  • No account minimums
  • Ally platform
Cons:
  • No physical locations
Pros:
  • Large selection of mutual funds and commission-free ETFs
  • Broker assistance is available at no additional cost
  • Easy to use
Cons:
  • Commission structure penalizes frequent traders
  • Customer service wait times
  • Commission costs on non-Vanguard investment options
Bottom LineGood low-price discount stock broker for savvy investors... Read full reviewGood choice for ETF and mutual fund investors interested in Vanguard-sponsored investments... Read full review
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Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

Ally Invest: Pricing information from published website as of 04/01/2021.

Vanguard: Pricing information from published websites as of 09/15/2019.

Which is Better: Ally Invest or Vanguard?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Ally Invest or Betterment.

In short: Ally Invest's stock trading, options trading, and commissions and fees are impressive. Vanguard's ease of use is impressive.


Articles on Ally Invest

Ally Invest Review

Ally Invest offers free trades for stocks and ETFs. But is it good? Find out how it compares to other online brokers.

Ally Invest Roth IRA

Ally Invest's Roth IRA account has no annual fee and low trade commissions. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.

Ally Invest Login

Ally Invest offers good customer service and online login access. The best way to connect with Ally Invest customer service may surprise you. Read on.

Articles on Vanguard

Vanguard

Vanguard Brokerage may be a full-service broker, but typically long-term investors preferring ETFs and mutual funds see the greatest return on their investment with them.

Which Do You Think is Best?





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