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Ally Invest vs Fidelity

Ally Invest is a good low-price discount stock broker for savvy investors. How does it compare to Fidelity? Read our comparison chart below.

Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

While Fidelity offers stock trades at $0 per trade and more than 180 branch locations. There is no minimum deposit.

Compare Ally Invest with Fidelity, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 Ally Invest
 Visit SiteLearn More
 

Ally Invest

Fidelity

SPECIAL OFFER
Get Up to $3,000 - Learn More

Read Ally Invest Review

SPECIAL OFFER
Commission-Free Trading - Online Stock, ETF and Option Trades - Learn More

Read Fidelity Review

 

Benefits and Features

Stock Trading
$0 per trade
$0 per trade
Options Trading
$0 base + $0.50 per contract
$0 per online trade, plus $0.65 per contract
Annual Fee 
None
Cryptocurrency Trading 
No
Minimum Deposit
$0
$0
Mutual Fund Trading
  • $0 to buy/sell load mutual funds
  • $9.95 to buy/sell no load mutual funds
  • $0 transaction fee for Fidelity funds
  • $0 on purchase for NTF (no transaction fee) non-Fidelity funds. ($49.95 on redemption if held less than 60 days)
  • $49.95 on purchase for non-Fidelity funds; $0 on redemption. (Certain funds may have a $75 transaction fee).
Commission Free ETFs
500+
357 including 28 Fidelity factor, sector, stock, and bond ETFs and 329 iShares® ETFs
Phone Support 
(800) 343-3548; available 24/7
Live Chat Support 
No
Email Support 
Yes
Human Advisors Optional coaching or investment management with human advisors (for added fees)
Robo Advisor Optional Fidelity Go robo-advisory service
Assets Under Management 
$4.9 Trillion
Penny Stocks$0.01 per share on the entire order for stocks priced less than $2.00. 
Tax Loss Harvesting 
No
Goal Tracker 
Yes
Automatic Deposits 
Yes
Broker Assisted Trades
$20 + Regular Commission
$32.95 per trade for representative-assisted trades.
Customer Service
(855) 880-2559
 
Good For More experienced DIY investors; Mutual fund investors
Inactivity Fee 
$0
Maintenance Fee 
$0 account service fee
Online Platform Yes (access to Active Trader Pro is available to those who trade 36 times or more in a rolling 12 month period)
iPhone App 
Yes (4.8 stars, 1.7m ratings)
Android App 
Yes (4.5 stars, 97k ratings)
BankingIntegrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.Fidelity Cash Management Account includes reimbursed ATM fees, no monthly fee, no minimum balance requirement, FDIC insurance, mobile check deposit, free billpay and free checkwriting.
Mobile App
Check
Check
Two-Factor Authentication 
Yes
Forex Trading
Check
 
Locations 
More than 180
Online Community 
Yes, it has a investor forum
Seminars Yes, frequent webinars and courses for beginners
Virtual Trading 
No
Fractional Shares 
Yes
Taxable Accounts 
Yes
401k Plans 
Yes
IRA Accounts 
Yes
Roth IRA Accounts 
Yes
SEP IRA Accounts 
Yes
Trust Accounts 
Yes
529 Plans 
Yes
 

CreditDonkey® Reviews

 Ally Invest
Stock TradingStarStarStarStarStarStarStarStarStarEmpty Star
Options TradingStarStarStarStarStarStarStarStarStarEmpty Star
BankingStarStarStarStarHalf StarStarStarStarStarStar
Mobile AppStarStarStarHalf StarEmpty StarStarStarStarStarEmpty Star
Commissions and FeesStarStarStarStarStarStarStarStarStarEmpty Star
Ease of UseStarStarStarStarEmpty Star
Online CommunityStarStarStarStarStar
ResearchStarStarStarHalf StarEmpty StarStarStarStarStarStar
Trading PlatformStarStarStarStarEmpty Star
Mutual Fund TradingStarStarStarStarHalf Star
Pros & ConsPros:
  • Low commission for stock trades
  • No account minimums
  • Ally platform
Cons:
  • No physical locations
Pros:
  • Research reports
  • Beginner-friendly tools
  • Mobile app
Cons:
  • Restricted platform
Bottom LineGood low-price discount stock broker for savvy investors... Read full reviewComprehensive online broker with in-depth research... Read full review
 Visit SiteLearn More

Commission-Free Trading - Online Stock, ETF and Option Trades

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

Ally Invest: Pricing information from published website as of 04/01/2021.

Fidelity: Pricing information from published website as of 12/05/2020.

Ally Invest

Get Up to $3,000

Expires 12/31/2021

The minimum qualifying deposit to receive a cash bonus is $10,000. Accounts will be reviewed 60 days after account opening to determine the total qualifying deposit. Corresponding cash bonus will be credited to the account within 10 business days. Once the bonus is credited to the account, the bonus and qualifying deposit (minus any trading losses) is not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked.

Deposit or TransferCash Bonus
$10,000 - $24,999$100
$25,000 - $99,999$250
$100,000 - $249,999$300
$250,000 - $499,999$600
$500,000 - $999,999$1,200
$1,000,000 - $1,999,999$2,000
$2,000,000+$3,000

Ally Invest

Get Up to $3,000 Cash Bonus

Expires 12/31/2021

New Ally Invest customers only. Account must be funded for at least 60 days to be eligible for cash bonus.

Ally Invest

Commission-Free Stock Trades

With no minimum account balance and no minimum trade activity

Which is Better: Ally Invest or Fidelity?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Ally Invest or Acorns.

In short: Ally Invest's stock trading, options trading, and commissions and fees are impressive. Fidelity's research is excellent.


Articles on Ally Invest

Ally Trading

Ally Invest offers free trades for stocks and ETFs. But is it good? Find out how it compares to other online brokers.

Ally Invest Roth IRA

Ally Invest's Roth IRA account has no annual fee and low trade commissions. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.

Ally Invest Phone Number

Ally Invest offers good customer service and online login access. The best way to connect with Ally Invest customer service may surprise you. Read on.

Articles on Fidelity

Fidelity Investments

Thinking of opening a brokerage account with Fidelity? There are many reasons to love Fidelity and a few reasons to think about going elsewhere.

Which Do You Think is Best?





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