Ally Invest vs Fidelity

Ally Invest is a good low-price discount stock broker for savvy investors. How does it compare to Fidelity? Read our comparison chart below.

Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

While Fidelity offers stock trades at $0 per trade and more than 180 branch locations. There is no minimum deposit.

Compare Ally Invest with Fidelity, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

		FidelityRobinhoodBettermentAcorns
	Ally Invest	Fidelity
	SPECIAL OFFER Get Up to $3,000 - Learn More Read Ally Invest Review	SPECIAL OFFER Commission-Free Trading - Online Stock, ETF and Option Trades - Learn More Read Fidelity Review
	Benefits and Features
Stock Trading	$0 per trade	$0 per trade
Options Trading	$0 base + $0.50 per contract	$0 per online trade, plus $0.65 per contract
Annual Fee		None
Cryptocurrency Trading		No
Minimum Deposit	$0	$0
Mutual Fund Trading	$0 to buy/sell load mutual funds $9.95 to buy/sell no load mutual funds	$0 transaction fee for Fidelity funds $0 on purchase for NTF (no transaction fee) non-Fidelity funds. ($49.95 on redemption if held less than 60 days) $49.95 on purchase for non-Fidelity funds; $0 on redemption. (Certain funds may have a $75 transaction fee).
Commission Free ETFs	500+	357 including 28 Fidelity factor, sector, stock, and bond ETFs and 329 iShares® ETFs
Phone Support		(800) 343-3548; available 24/7
Live Chat Support		No
Email Support		Yes
Human Advisors		Optional coaching or investment management with human advisors (for added fees)
Robo Advisor		Optional Fidelity Go robo-advisory service
Assets Under Management		$4.9 Trillion
Penny Stocks	$0.01 per share on the entire order for stocks priced less than $2.00.
Tax Loss Harvesting		No
Goal Tracker		Yes
Automatic Deposits		Yes
Broker Assisted Trades	$20 + Regular Commission	$32.95 per trade for representative-assisted trades.
Customer Service	(855) 880-2559
Good For		More experienced DIY investors; Mutual fund investors
Inactivity Fee		$0
Maintenance Fee		$0 account service fee
Online Platform		Yes (access to Active Trader Pro is available to those who trade 36 times or more in a rolling 12 month period)
iPhone App		Yes (4.8 stars, 1.7m ratings)
Android App		Yes (4.5 stars, 97k ratings)
Banking	Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.	Fidelity Cash Management Account includes reimbursed ATM fees, no monthly fee, no minimum balance requirement, FDIC insurance, mobile check deposit, free billpay and free checkwriting.
Mobile App
Two-Factor Authentication		Yes
Forex Trading
Locations		More than 180
Online Community		Yes, it has a investor forum
Seminars		Yes, frequent webinars and courses for beginners
Virtual Trading		No
Fractional Shares		Yes
Taxable Accounts		Yes
401k Plans		Yes
IRA Accounts		Yes
Roth IRA Accounts		Yes
SEP IRA Accounts		Yes
Trust Accounts		Yes
529 Plans		Yes
	CreditDonkey® Reviews
Stock Trading
Options Trading
Banking
Mobile App
Commissions and Fees
Ease of Use
Online Community
Research
Trading Platform
Mutual Fund Trading
Pros & Cons	Pros: Low commission for stock trades No account minimums Ally platform Cons: No physical locations	Pros: Research reports Beginner-friendly tools Mobile app Cons: Restricted platform
Bottom Line	Good low-price discount stock broker for savvy investors... Read full review	Comprehensive online broker with in-depth research... Read full review
	Get Up to $3,000 Get Up to $3,000 Cash Bonus Commission-Free Stock Trades	Cash Management Account Commission-Free Trading - Online Stock, ETF and Option Trades
Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details. Ally Invest: Pricing information from published website as of 04/01/2021. Fidelity: Pricing information from published website as of 12/05/2020.

Get Up to $3,000

Get Cash Bonus

Expires 6/30/2022

The minimum qualifying deposit to receive a cash bonus is $10,000. Accounts will be reviewed 60 days after account opening to determine the total qualifying deposit. Corresponding cash bonus will be credited to the account within 10 business days. Once the bonus is credited to the account, the bonus and qualifying deposit (minus any trading losses) is not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked.

Deposit or Transfer	Cash Bonus
$10,000 - $24,999	$100
$25,000 - $99,999	$250
$100,000 - $249,999	$300
$250,000 - $499,999	$600
$500,000 - $999,999	$1,200
$1,000,000 - $1,999,999	$2,000
$2,000,000+	$3,000

Get Up to $3,000 Cash Bonus

Get Cash Bonus

Expires 6/30/2022

New Ally Invest customers only. Account must be funded for at least 60 days to be eligible for cash bonus.

Commission-Free Stock Trades

Get Deal

With no minimum account balance and no minimum trade activity

Which is Better: Ally Invest or Fidelity?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Ally Invest or Acorns.

In short: Ally Invest's stock trading, options trading, and commissions and fees are impressive. Fidelity's research is excellent.

Articles on Ally Invest

Ally Trading

Ally Invest offers free trades for stocks and ETFs. But is it good? Find out how it compares to other online brokers.

• Ally Invest vs Robinhood
• Ally Invest vs TD Ameritrade
• Ally Invest vs E*TRADE

Ally Invest Roth IRA

Ally Invest's Roth IRA account has no annual fee and no commission trades. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.

• Ally Invest vs Vanguard
• Ally Invest vs Betterment
• Ally Invest vs Charles Schwab

Ally Invest Phone Number

Ally Invest offers good customer service and online login access. The best way to connect with Ally Invest customer service may surprise you. Read on.

• Ally Invest vs Acorns
• Ally Invest vs Merrill Edge

Articles on Fidelity

Fidelity Investments

Thinking of opening a brokerage account with Fidelity? There are many reasons to love Fidelity and a few reasons to think about going elsewhere.

Which Do You Think is Best?

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