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Ally Invest vs E*TRADE

Ally Invest is a good low-price discount stock broker for savvy investors. How does it compare to E*TRADE? Read our comparison chart below.

Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

While E*TRADE offers stock trades at $0 per trade. There is a $500 minimum deposit, no maintenance fee and no inactivity fee.

Compare Ally Invest with E*TRADE, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 Ally Invest
 Visit SiteLearn More
 

Ally Invest

E*TRADE

SPECIAL OFFER
Get Up to $3,000 - Learn More

Read Ally Invest Review

SPECIAL OFFER
Learn more about E*TRADE - Learn More

Read E*TRADE Review

 

Benefits and Features

Stock Trading
$0 per trade
$0 per trade
Options Trading
$0 base + $0.50 per contract
  • $0 per trade + $0.65 per contract
  • $0 per trade + $0.50 per contract if you make 30+ trades a quarter
Minimum Deposit
$0
$500 for brokerage accounts; No account minimum for retirement accounts
Mutual Fund Trading
  • $0 to buy/sell load mutual funds
  • $9.95 to buy/sell no load mutual funds
$0 for no-load, no-transaction-fee funds; $19.99 for transaction-fee funds
Commission Free ETFs
500+
250+
Penny Stocks$0.01 per share on the entire order for stocks priced less than $2.00.
Check
Broker Assisted Trades
$20 + Regular Commission
$25 + Regular Commission
Customer Service
(855) 880-2559
800-387-2331
Inactivity Fee 
$0
Maintenance Fee 
$0
BankingIntegrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.Checking account offers no minimum balance requirements, free online bill pay, and unlimited debit card and check transactions.
Mobile App
Check
Check
Desktop App E*TRADE Pro (requires you execute at least 30 trades during a calendar quarter or maintain brokerage account balance of at least $250,000)
Forex Trading
Check
 
Futures Trading $1.50 per contract, per side + fees (excluding bitcoin futures)
 

CreditDonkey® Reviews

 Ally Invest
Stock TradingStarStarStarStarStarStarStarStarStarEmpty Star
Options TradingStarStarStarStarStarStarStarStarStarEmpty Star
BankingStarStarStarStarHalf StarStarStarStarEmpty StarEmpty Star
Mobile AppStarStarStarHalf StarEmpty StarStarStarStarStarStar
Commissions and FeesStarStarStarStarStarStarStarStarHalf StarEmpty Star
Ease of UseStarStarStarStarEmpty StarStarStarStarStarStar
Online CommunityStarStarStarStarStarStarStarStarStarEmpty Star
ResearchStarStarStarHalf StarEmpty StarStarStarStarStarEmpty Star
Trading PlatformStarStarStarStarEmpty StarStarStarStarStarStar
Pros & ConsPros:
  • Low commission for stock trades
  • No account minimums
  • Ally platform
Cons:
  • No physical locations
Pros:
  • Expansive set of resources and tools
  • Easy to use website
  • Industry leader
Cons:
  • Trade fees
Bottom LineGood low-price discount stock broker for savvy investors... Read full reviewOnline broker with one of the best user interfaces... Read full review
 Visit SiteLearn More

Learn more about E*TRADE

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

Ally Invest: Pricing information from published website as of 04/01/2021.

E*TRADE: Pricing information from published website as of 12/05//2020.

Ally Invest

Get Up to $3,000

Expires 12/31/2021

The minimum qualifying deposit to receive a cash bonus is $10,000. Accounts will be reviewed 60 days after account opening to determine the total qualifying deposit. Corresponding cash bonus will be credited to the account within 10 business days. Once the bonus is credited to the account, the bonus and qualifying deposit (minus any trading losses) is not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked.

Deposit or TransferCash Bonus
$10,000 - $24,999$100
$25,000 - $99,999$250
$100,000 - $249,999$300
$250,000 - $499,999$600
$500,000 - $999,999$1,200
$1,000,000 - $1,999,999$2,000
$2,000,000+$3,000

Ally Invest

Get Up to $3,000 Cash Bonus

Expires 12/31/2021

New Ally Invest customers only. Account must be funded for at least 60 days to be eligible for cash bonus.

Ally Invest

Commission-Free Stock Trades

With no minimum account balance and no minimum trade activity

Which is Better: Ally Invest or E*TRADE?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Ally Invest or Acorns.

In short: Ally Invest's stock trading, options trading, banking, commissions and fees, and online community are noteworthy. In particular, the stock trading, options trading, commissions and fees, and online community are impressive. E*TRADE's mobile app, ease of use, and trading platform are outstanding.


Articles on Ally Invest

Ally Invest Review

Ally Invest offers free trades for stocks and ETFs. But is it good? Find out how it compares to other online brokers.

Ally Invest Roth IRA

Ally Invest's Roth IRA account has no annual fee and low trade commissions. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.

Ally Invest Login

Ally Invest offers good customer service and online login access. The best way to connect with Ally Invest customer service may surprise you. Read on.

Articles on E*TRADE

ETrade

E*TRADE is a highly well-known name, but does that mean it is better than its competitors? Read our in-depth review and see how it compares.

Which Do You Think is Best?





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