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Whiteflash vs Blue Nile

Whiteflash is a good online retailer for super ideal cut diamonds. How does it compare to Blue Nile? Read our comparison chart below.

 WhiteflashBlue Nile
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Blue Nile

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Benefits and Features

SelectionIn-house inventory of round and princess cut diamonds. One of the largest inventories of super ideal cut diamonds. Large virtual inventory from partner vendorsLargest selection of online diamonds, sourced from suppliers around the world
Customer Service
24/7 customer service
24/7 customer service
DataGrading report, actual photo, light performance imagery, hearts & arrows imagery
Grading report
Return PolicyAll in-stock diamonds (A CUT ABOVE, Expert Selection and Premium Select) and regular catalogue items are covered by a full 30 day money back guarantee. Diamonds from our Virtual Selection category as well as diamonds and jewelry that may be sourced for you from outside vendors are covered by a 10 day money back guarantee.30-day money back guarantee. Blue Nile will send you a fully insured free shipping label via email. Items must be in their original purchase condition, including all product documentation.
Warranty1 year service policy. This benefit covers refinishing and repairs to the metals and accent diamonds in your jewelry, that are the result of normal wear or manufacturing defects, for a period of one year from ship date.Lifetime manufacturer warranty. Terms and exclusions apply.
Buyback1 year buy back guarantee on the purchase of any Whiteflash in-house certified diamond for 70% of the diamond's purchase price. This includes A CUT ABOVE®, Expert Selection, and Premium Select categories.Diamond buyback program through Mondiamo based on market value.
ResizingRings may be resized once for free within the first year of purchase. Ring designs are limited in their range of sizeability. Eternity rings with diamonds all around are not sizeable.Blue Nile provides complimentary resizing for Build Your Own Rings®, and Diamond Bands when within the manufacturer's recommended sizing range, during the first year.
Upgrade PolicyLifetime Trade Up Guarantee on all diamonds in Whiteflash three in-house categories: A CUT ABOVE®, Expert Selection, and Premium Select. You may trade your qualifying Whiteflash diamond at any time for any other single in-house diamond of equal or greater value. Diamonds must be returned in undamaged condition accompanied by original diamond laboratory certificate.Lifetime diamond upgrade program on all GIA and AGSL graded diamonds. You will receive credit equal to 100% of the original price toward the purchase of a new diamond. The price of your new diamond must be at least twice the price of your original diamond. Your diamond must be in its original condition with the original diamond grading report.

CreditDonkey® Reviews

 WhiteflashBlue Nile
Customer Service
Pros & ConsPros:
  • Large selection of super ideal cut diamonds
  • Actual photo, light performance imagery, and hearts & arrows imagery
  • In-house inventory limited to round and princess cuts
  • Largest selection of diamonds online
  • Low price guarantee
  • Limited data for most diamonds
  • Limited setting choices
Bottom LineGood online retailer for super ideal cut diamonds... Read full reviewGood online diamond retailer with large selection and low prices... Read full review
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What Others View

    Which is Better: Whiteflash or Blue Nile?

    Still need help deciding which diamonds is better? Read the in-depth reviews below. You may also be interested in comparing Whiteflash or James Allen.

    In short: Whiteflash's customer service and data are impressive. Blue Nile's price and selection are outstanding.

    Explore Whiteflash In-Depth

    Explore Blue Nile In-Depth

      Blue Nile

      Blue Nile offers diamonds up to 40% lower, but are they good? Our review tells you what you need to know about this large online jewelry retailer.

    Which Do You Think is Best?

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