Updated November 25, 2022

Best Time to Buy Jewelry

When Is the Best Time to Buy Jewelry?
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Diamonds can quickly change from a girl's best friend to her worst nightmare. By timing the purchase just right, you can avoid financial heartache.

It doesn't matter how irresistible a pair of earrings, tennis bracelet, or wedding band looks. If you buy it without funds, the interest charges on that pricey gem will add up.

This doesn't mean the jewelry of your dreams can't be yours.

Here are the best times of the year to buy jewelry.

Best Months to Buy Jewelry

Holidays might seem like a great time to buy gifts. But when it comes to getting a good deal on jewelry, think twice. Most of the time, the following month will be that sweet spot.

Let's dive into which months you should buy jewelry.


January is the month to take advantage of the post-holiday sales. But chances are you don't have the money to put down for new jewelry.

February ushered Cupid into the homes, hearts, and wallets of consumers. But, deals on jewelry are not at their best.

March stands out as the perfect opportunity to get a great deal on jewelry. It's a time when the shopping and gift-giving mayhem has blown over. While you may not see a sale on every corner, buyer power is at an all-time high. This is due to a decline in customers.

Late May

If you didn't get a chance to pick up your bling in March, try again in May.

You should be able to find a good deal during this window. Many retailers know many Americans have some extra cash in their wallets. And they may be especially eager to make a deal if their Mother's Day sales did not live up to their expectations.

July and August

These two months are also rather slow for jewelers. Consumers are focused on wrapping up the summertime fun and preparing for the upcoming school year. Most people aren't thinking about decorating their necks and fingers with shiny objects.

Look for price reductions on items throughout stores, ranging from 15% to 40% off.

How to Save Money on Jewelry

Apart from choosing the best month, you can also leverage other tricks. Getting your dream jewelry at a price that won't break the bank can be easy.

Just follow these tips.

Don't Forget About Clearance Items

Apart from advertised sale items in the weekly circular, you should the actual clearance section in the department stores, such as JCPenney, Macy's, and Dillard's. And if you can pair your item with a coupon, you could easily save up to 75%.

Expand Your Horizons

Instead of patronizing jewelry stores in the mall, try branching out and exploring the options available in warehouse clubs, such as Sam's Club and Costco. You could easily save 20% or more on select inventory.

For more information about buying jewelry from Costco, see how the wholesaler ranks in our article about the best places to buy an engagement ring.

Visit Outlet Malls

If there's one in your area, look for price reductions of up to 50% on fine jewelry throughout the stores. Many jewelry outlets like to send out coupons to their email subscribers and regular customers. This gives you a bigger bang for your buck.

Avoid Gift-Giving Seasons

With gift-giving seasons come increased demand and prices. Avoid the busier shopper periods around Valentine's Day, Mother's Day, and Christmas. The exceptions to the rule are Black Friday and Cyber Monday.

Shop Online

Online retailers such as Blue Nile Diamonds, James Allen Rings, and White Flash are worth considering. Blue Nile offers a wide selection, James Allen offers 360-degree photos, and White Flash offers high-end diamonds.

Thinking of buying an engagement ring?
Read our guide on how to buy an engagement ring.

For second-hand jewelry: I Do Now I Don't is an online retailer that offers great value on second-hand fine jewelry. And its story is quite unique. It gives jilted jewelry givers a way to sell their regretted purchases and get back some of their investment.

Regardless of which online retailer you use, confirm the website is legit and that all diamonds are certified by a licensed gemologist.

Be Realistic

You may possess a wine taste on a beer budget, so enjoy the shopping experience. But let your wallet be your guide. You'll be better off in the long run if you stick to how much you can afford.

Where to Buy an Engagement Ring

Bottom Line

You may have a piece of bling that sits on your wish list. But saving it there is a smart choice. Instead of impulse buying an expensive piece of jewelry, you can wait for the best time of year to buy it.

As long as you shop smartly, look for deals, and check out outlet malls, you'll be in the clear.

Finally, be careful not to set your eye on something you really can't afford. Even with a deal.

Allison Martin is a contributing writer at CreditDonkey, a diamond jeweler comparison and reviews website. Write to Allison Martin at allison@creditdonkey.com. Follow us on Twitter and Facebook for our latest posts.

Note: This website is made possible through financial relationships with some of the products and services mentioned on this site. We may receive compensation if you shop through links in our content. You do not have to use our links, but you help support CreditDonkey if you do.

Best Place to Buy an Engagement Ring

Tips for Diamonds
Buying an engagement ring is a big decision and not just because of the cost. Whether you're looking for value, a huge selection, or sheer luxury, here's a list of the best places to shop for a diamond.
Get Diamond Shopping Tricks That Jewelers Don't Want You to Know

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