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Empower vs Ally Invest

Empower is a free advanced tools plus hybrid advisory service for people with over $100k in investments. How does it compare to Ally Invest? Read our comparison chart below.

Empower offers free advanced financial tools and paid wealth management services.

While Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

Compare Empower with Ally Invest, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 Empower
 Visit SiteLearn More
 

Empower

Ally Invest

SPECIAL OFFER
Free Money Management Tools - Learn More

Read Empower Review

SPECIAL OFFER
Commission-Free Stock Trades - Learn More

Read Ally Invest Review

 

Benefits and Features

Stock Trading 
$0 per trade
Options Trading 
$0 base + $0.50 per contract
Annual Fee0.89% for first $1 million, 0.79% for first $3 million, next $2 million 0.69%, next $5 million, 0.59%, and 0.49% over $10 million 
Minimum Deposit
$100,000
$0
Mutual Fund Trading 
  • $0 to buy/sell load mutual funds
  • $0 to buy/sell no load mutual funds
Commission Free ETFs 
500+
Phone Support
Yes
 
Live Chat Support
No
 
Email Support
Yes
 
Human Advisors
Yes
 
Robo Advisor
Check
 
Assets Under Management
$1.2 trillion
 
Penny Stocks $0.01 per share on the entire order for stocks priced less than $2.00.
Tax Loss Harvesting
Yes
 
Goal Tracker
Yes
 
Automatic Deposits
Yes
 
Broker Assisted Trades 
$20 + Regular Commission
Online Platform
Yes
 
iPhone App
Yes
 
Android App
Yes
 
Banking Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.
Mobile App
Yes
Check
Forex Trading 
Check
Customer Service 
(855) 880-2559
Investment Tracking
Check
 
Single Stock Diversification
Yes
 
Fractional Shares
No
 
Taxable Accounts
Yes
 
401k Plans
Yes
 
IRA Accounts
Yes
 
Roth IRA Accounts
Yes
 
SEP IRA Accounts
Yes
 
Trust Accounts
Yes
 
529 Plans
Yes
 
 

CreditDonkey® Reviews

 Empower
Human AdvisorsStarStarStarStarStar
Robo AdvisorStarStarStarEmpty StarEmpty Star
PriceStarStarStarStarStar
Goal TrackerStarStarStarStarStar
BudgetingStarStarStarEmpty StarEmpty Star
Customer ServiceStarStarStarStarStar
Ease of UseStarStarStarStarStarStarStarStarStarEmpty Star
Investment TrackingStarStarStarStarStar
Retirement PlanningStarStarStarStarStar
Stock TradingStarStarStarStarStar
Options TradingStarStarStarStarStar
Mutual Fund TradingStarStarStarStarStar
BankingStarStarStarStarHalf Star
Mobile AppStarStarStarHalf StarEmpty Star
Commissions and FeesStarStarStarStarStar
Online CommunityStarStarStarStarStar
ResearchStarStarStarHalf StarEmpty Star
Trading PlatformStarStarStarStarEmpty Star
Pros & ConsPros:
  • Retirement planner
  • Free portfolio advice
  • Robo plus human advisors
Cons:
  • $100,000 min for advisory service
  • Higher fees than competitors
Pros:
  • Low commission for stock trades
  • No account minimums
  • Ally platform
Cons:
  • No physical locations
Bottom LineFree advanced tools plus hybrid advisory service for people with over $100k in investments... Read full reviewGood low-price discount stock broker for savvy investors... Read full review
 Visit SiteLearn More

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

Empower: Pricing information from published website as of 04/30/2020

Ally Invest: Pricing information from published website as of 04/01/2021.

Empower: Empower Personal Wealth, LLC (“EPW”) compensates CREDITDONKEY INC for new leads. CREDITDONKEY INC is not an investment client of Personal Capital Advisors Corporation or Empower Advisory Group, LLC.

Empower

Empower Personal Cash

  • 4.70% APY
  • $0 monthly fee
  • Withdraw up to $100k per day
Funds placed in the Empower Personal Cash Program are FDIC insured by program banks up to an aggregate of $5,000,000. (up to $10 million for joint accounts)

Which is Better: Empower or Ally Invest?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Empower or Robinhood.

In short: Empower's ease of use is excellent.


Articles on Empower

Empower Review

Empower offers wealth management services and free financial tools. But is it legit? Find out if this robo advisory service is right for you.

Is Empower Safe

Empower offers free budgeting tools. But is it safe to link all your financial accounts? Learn just how secure Empower is.

Empower vs Quicken

Quicken is the oldest name in personal finance software, while Empower is newer and offers advanced tools for free. Read on to see if it's a good alternative to Quicken.

Empower vs Mint

Empower and Mint are popular money management apps. Read this review to find out how they compare and which one is better for you.

Articles on Ally Invest

Ally Invest Reviews

Ally Invest offers free trades for stocks and ETFs. But is it good? Find out how it compares to other online brokers.

Is Ally Invest Good For Beginners

Ally Invest is a popular fee-free online brokerage. Is it good for beginners? Read on.

Ally Invest Roth IRA

Ally Invest's Roth IRA account has no annual fee and no commission trades. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.

Ally Invest Login

Ally Invest offers good customer service and online login access. The best way to connect with Ally Invest customer service may surprise you. Read on.

Which Do You Think is Best?





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About CreditDonkey
CreditDonkey is a personal finance comparison website. We publish data-driven analysis to help you save money & make savvy decisions.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

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