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James Allen vs Brilliant Earth

James Allen is a good online diamond retailer with 360 degree HD videos. How does it compare to Brilliant Earth? Read our comparison chart below.

James Allen offers HD 360-degree videos of every single diamond in its inventory. It is a solid customer favorite due to its user-friendly website.

While Brilliant Earth focuses on socially responsible diamond jewelry. Its philosophy goes beyond just conflict-free. All their diamonds come from mines with fair wages and safe working conditions. In addition, they also have lab created diamonds and use recycled metals.

Compare James Allen with Brilliant Earth, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 James AllenBrilliant Earth
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James Allen

Brilliant Earth

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Benefits and Features

SelectionNatural and lab created diamondsNatural, lab created, and recycled diamonds. Natural diamonds are ethically-mined from Canada and Botswana.
Customer Service24/7 customer service via phone, email, and live chat; Free instant real-time diamond inspection24/7 customer service via phone, email, and live chat; Free 1-on-1 virtual appointments
Photos360-degree HD video for all diamonds; Super zoom; Grading reportMost diamonds have 360-degree HD video; Grading report
Return PolicyIf you are not 100% satisfied with your purchase, you may return it in its original, unworn condition within 30 days for a full refund or exchange. Free return shipping only applies to U.S customers and is limited to three per customer.30 day free policy. Brilliant Earth provides the FedEx shipping label and free return shipping on all ring, loose diamond, and loose gemstone orders.
WarrantyJames Allen warrant that all items will be free from any manufacturing defects at time of delivery. James Allen will repair and maintain your jewelry for a lifetime. Lifetime warranty offers free prong tightening, re-polishing, rhodium plating and cleaning services.Lifetime warranty against on all manufacturing defects. This does not apply to Brilliant Earth's collection of estate and vintage jewelry.
Buyback
Not Available
Not available
Certification
GIA, AGS, IGI
GIA, IGI, HRD, GCAL, Sustainably Rated
PackagingLarge elegant silver presentation box with pull-out drawer containing diamond documents and cleaning cloth; Ring box is a glossy red plastic lacquered box.Eco-friendly ring boxes made from responsibly sourced natural wood; All packaging are FSC Certified (materials come from responsibly managed forests)
Price MatchYes; if accepted, the price will be honored for 48 hours.
No
ResizingAll engagement rings and wedding bands, excluding eternity bands and alternative metals, may be resized once for free within the first year of purchase.1 free ring resizing within 60 days of purchase for US, Canada, UK, and Australia customers. Free shipping both ways. Custom and engraved rings are subject to resize fees. Eternity rings cannot be resized.
Upgrade PolicyAny loose diamond purchased from James Allen can be exchanged at 100% credit for any replacement diamond of at least 2X or greater value. The diamond that is being upgraded must be in original condition and accompanied by the original laboratory grading document.Get 100% credit when you upgrade your loose diamond. New diamond must cost at least 50% more than the original diamond's value. Diamond must be in saleable condition with the original grading report. Upgrades are not available for lab-created diamonds.
 

CreditDonkey® Reviews

 James AllenBrilliant Earth
PriceStarStarStarStarStarStarStarStarStarEmpty Star
SelectionStarStarStarStarStarStarStarStarStarEmpty Star
Customer ServiceStarStarStarStarHalf StarStarStarStarStarStar
PhotosStarStarStarStarHalf StarStarStarStarStarHalf Star
Social ResponsibilityStarStarStarStarStar
UniqueStarStarStarStarStar
Pros & ConsPros:
  • 360° HD video for every diamond
  • 24/7 customer service
  • Free expert consultation
Cons:
  • Limited selection of super ideal cut diamonds
Pros:
  • Beyond conflict-free philosophy
  • Lab-created diamonds
  • Unique setting styles
Cons:
  • Can be higher priced than competitors
Bottom LineGood online diamond retailer with 360 degree HD videos... Read full reviewGood online retailer for socially-responsible diamonds and rings... Read full review
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James Allen

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James Allen

Search for Diamonds

Shop for diamonds at James Allen, a CreditDonkey #1 recommended partner for the best online experience.

Which is Better: James Allen or Brilliant Earth?

Still need help deciding which diamonds is better? Read the in-depth reviews below. You may also be interested in comparing James Allen or Blue Nile.

In short: James Allen's price and selection are excellent.


Articles on James Allen

James Allen Reviews

Are James Allen engagement rings affordable AND ethical? Read this in-depth review to find out if she will say yes to a cheaper ring.

Clean Origin vs James Allen

James Allen and Clean Origin are popular diamond retailers. But which one is more reliable? Here's how they compare.

Does Jared Own James Allen Diamonds

Are Jared and James Allen the same company? Find out who owns James Allen and learn the difference between Jared and James Allen rings.

Articles on Brilliant Earth

Brilliant Earth

Brilliant Earth is known for their ethically-sourced diamonds. But is the price worth it? Read our full review.

Which Do You Think is Best?





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About CreditDonkey
CreditDonkey is a diamond jeweler comparison website. We publish data-driven analysis to help you save money & make savvy decisions.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

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