Updated July 3, 2013

Survey: Buyer's Remorse Statistics

Buyer's Remorse Dampers Holiday Season
Read more about Return Protection

How often do we waste money shopping and suffer buyer's remorse because of it? A lot, according to a recent CreditDonkey.com survey. More than 50% of survey respondents said they often or sometimes feel guilty about purchases. Just over 40% said they rarely feel that urge to return their purchases, and the rest never feel nagging guilt.

How often do you feel buyer's remorse?
How often do you feel buyer's remorse? © CreditDonkey

Buyer’s remorse can happen for a lot of reasons but the most popular are:

  • You bought it on credit because you didn’t have enough cash (think: big ticket)
  • A better version of it just came out (think: technology upgrades)
  • It was an unnecessary purchase and expense (think: fashion splurges)
  • It was on sale (think: Black Friday)

Take heart the next time you regret a purchase, you may have more than yourself to blame. Retailers are bombarding us constantly via smartphone apps, texting, and emails with reasons to buy now that are hard to resist, according to Gary Belsky, co-author of "Why Smart People Make Big Money Mistakes … And How to Correct Them." In his book, he explains that the time limit imposed on a deal or a deep discount can affect your ability to think clearly.

With this reality in mind, watch out for flash sale emails, daily deal emails, sales, promotions, and coupons this holiday season to avoid buyer’s remorse. Personal finance experts overwhelmingly advise using the tried-and-true holiday shopping list. Don’t stray from it, no matter what.

What About Lending Money?

Respondents are not much more careful with their money when it comes to lending. Much like Sheldon on “Big Bang Theory,” when he offered Penny to take as much money as she wanted from his snake-can stash of cash when she cried about her debt, 66% of our survey respondents said they also would lend money to a friend. The majority, 81%, said they would lend money to a family member.

Would you lend money to a family member?
Would you lend money to a family member? © CreditDonkey

Would you lend money to a friend?
Would you lend money to a friend? © CreditDonkey

Both lending scenarios can also lead to buyer’s remorse. Even though Sheldon never minded, the relationship became weird as Penny felt judged and pressured to pay back the money (which she did), no thanks to Leonard’s bravery (all you “Big Bang Theory” fans know what we mean!).

(From November 19 to November 27, 2012, CreditDonkey.com surveyed 1,045 Americans, age 18 and over using multiple choice questions and short-answer questionnaires.)

Naomi Mannino is a contributing writer at CreditDonkey, a credit card comparison and financial education website. Write to Naomi Mannino at naomi@creditdonkey.com. Our data-driven analysis has been recognized by major news outlets across the country and has helped women make savvy financial and lifestyle decisions. (read more)

More Articles in News

Return Protection Cards


Leave a comment about Survey: Buyer's Remorse Statistics?

Name
Email (won't be published)


Chase Sapphire Preferred Review

Travel credit cards are a great way to earn flights and hotel stays. Our favorite is the Chase Sapphire Preferred® Card because of its bonus point offers and premium travel benefits. Read on to see if the Sapphire Preferred's annual fee is worth ...
More Articles in News






About CreditDonkey®
CreditDonkey is a credit card comparison website. We publish data-driven analysis to help you save money & make savvy financial decisions.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

†Advertiser Disclosure: Many of the card offers that appear on this site are from companies from which CreditDonkey receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). CreditDonkey does not include all companies or all offers that may be available in the marketplace.

*See the card issuer's online application for details about terms and conditions. Reasonable efforts are made to maintain accurate information. However, all information is presented without warranty. When you click on the "Apply Now" button you can review the terms and conditions on the card issuer's website.

CreditDonkey does not know your individual circumstances and provides information for general educational purposes only. CreditDonkey is not a substitute for, and should not be used as, professional legal, credit or financial advice. You should consult your own professional advisors for such advice.