Updated May 10, 2019

How Much Does Life Insurance Cost?

Read more about Life Insurance

Don't settle for just any life insurance rates. Make sure you're getting a good deal. What is a good price for life insurance? Read on to find out.

How Life Insurance Rates Are Determined

All life insurance companies use underwriting guidelines to determine rates on an individual basis. These guidelines factor in risks that an individual may have that will increase the chance of a premature death.

Premature death plays a key role in life insurance. Why?

You're taking out a policy for a guaranteed death benefit. The premiums you pay do not cover that amount until you have been paying them for some time.

That means the life insurance company takes on risk until your premiums meet the guaranteed death benefits. If you're a high-risk person, your premiums are going to be set higher so you can reach the guaranteed amount of your policy sooner.

The cost of insurance greatly depends on type. Term life insurance is initially cheaper than whole life insurance. (More on that later, with a lifecycle comparison.)

The rate class factors discussed here apply to both types.

What Are the Underwriting Guidelines?

© CreditDonkey

Life insurance companies have algorithms that show common trends among people in various lifestyle categories. They separate these trends into rate classes to determine your risk and policy cost.

Keep reading to learn more about the main factors that affect life insurance rates.


The younger you are, the less you will pay for life insurance. That's because you're farther away from your life expectancy. But take a look at how that all changes as you age:

  • If you buy life insurance in your 40s, the rates increase 5-8% every year.

  • If you buy life insurance in your 50s or older, the rates increase nine to 12% each year.


Life insurance rates for women are lower than for men because data shows that women generally live longer. Here's an example:

  • Term life insurance for a 45-year-old male is $16.93 a month for $250,000 in coverage.

  • Term life insurance for a 45-year-old female is $15.25 a month for $250,000 in coverage.

A similar rate difference occurs with whole life insurance policies.


Most life insurance companies require a medical exam as part of the application for insurance. The insurer pays for the exam, regardless of whether you buy a policy.

During the exam, a medical professional will check your:

  • Height
  • Weight
  • Blood pressure
  • They take a blood test and urine sample

Older people may undergo additional tests, such as an EKG or a cognitive screening. The results of your medical exam are used by the life insurance company to:

  • Assess your overall health
  • Determine your life expectancy
  • Assign you to a rate class based on your age, health and other factors

Pre-existing conditions are acceptable. Even diseases like cancer, diabetes, HIV, or other serious illnesses won't necessarily disqualify you from coverage. But they may increase the rates you'll pay. Here are some important factors:

  • When the medical condition was diagnosed
  • The severity of your health issue
  • Whether the issue is stable with the method of treatment

Here's an Example:
Tim is a healthy 45-year-old male buying a 10-year term life insurance policy with $250,000 in coverage. Because of his good health, he qualifies for the insurer's most preferred monthly rate of $16.77.

Steve is also 45 years old, but not so healthy. He has high blood pressure and is overweight. Therefore, he falls under the insurer's standard rate class, which is $30.74 a month for the same 10-year, $250,000 term life insurance policy.

In this health comparison example, Steve is paying $13.97 more each month ($167.64 each year) than a healthy male of the same age.

Tobacco Use

Smokers fall into a high-risk rate category, which means a higher premium. If you quit smoking after your life insurance policy has been issued, ask your insurer to re-evaluate your policy's rate. It could decrease your premiums by as much as 25%.

Here's an Example:
A 40-year-old man who smokes and is in average health pays $60.84 a month for a $250,000 10-year term life insurance policy. By comparison, if that same man didn't smoke, he would pay only $20.86 a month.


If you work in a dangerous occupation or take part in risky hobbies, you can expect to pay more for life insurance because your risk of dying prematurely increases.

Life insurance companies rely on statistics from various sources to determine the number of fatalities that occur each year in an occupation and activity. They then create a list of the top high-risk jobs and hobbies.

Occupations considered high risk by life insurance companies are:

  • Commercial fisherman
  • Roofer
  • Electric power line installer or repairer
  • Logger
  • Refuse and recyclable collector
  • Construction worker
  • Airline pilot or flight engineer
  • Truck driver
  • Farmer
  • Miner

Common activities considered risky by most life insurance companies include:

  • Bungee jumping
  • Rock climbing
  • Riding a motorcycle
  • Hunting
  • Recreational boating and fishing
  • Scuba diving
  • Skydiving or BASE jumping
  • Hang gliding
  • Snowboarding

Note: You'll face severe penalties if you don't reveal risky activities when applying for life insurance. Insurance companies can lower, or flat out deny claims if you lie to them about risky activities. There's no point in paying for life insurance if you're going to lie or not provide all of the necessary information.

How Do Underwriting Guidelines Translate into Rate Classes?

Insurance companies typically have anywhere from 12 to 20 rate classes, which are further divided into nonsmoker and smoker classes.

Each class is designated by rating labels like most preferred, preferred, high standard, standard, etc.

If you want to qualify for the highest class, you have to meet these requirements:

Highest Class Rank Requirements:

  • Non-smoker for five years or more.
  • No serious health issues.
  • A blood pressure reading less than 120/80, with or without medication.
  • A cholesterol level of 220 or less, with or without medication.
  • Not overweight.
  • No risky occupation or activities.

The fewer of the most preferred health requirements you meet, the more your life insurance will cost.

How Can I Save on My Life Insurance Rates?

  1. Buy life insurance early.
    Between the ages of 18 and 30 are when the cost of insurance is the lowest, whether you buy term life insurance or whole life insurance.

    Term Life Insurance Examples:

    • Joe is a healthy 29-year-old buying a 20-year term life insurance policy with a $500,000 death benefit. His annual premium is $430.

    • Bob is a healthy 50-year-old buying the same policy as Joe. His annual premium is $1,300.

    • Bill is a healthy 65-year-old also buying the same policy. His annual premium is $7,300.

    Whole Life Insurance Example:

    • Jim is a healthy 30-year-old buying a whole life insurance policy with a $500,000 death benefit. His annual premium is $4,400.

      However, that premium is fixed and will not increase as he ages. Additionally, part of his annual premium is being put into an investment portion of his policy to use as he wishes.

  2. Check rates of different insurance companies.
    The underwriting process differs from insurer to insurer. Not all of them apply the same level of risk to certain health issues.

  3. Buy a term that will carry into later life.
    With term insurance, the rates increase with age. The younger you are, the less you pay. The maximum for most term life insurance policies is 30 years.

    Plan your terms accordingly. Ideally, you want to come up for renewal in your middle-aged years. That should take you through your later years without extremely high renewal rates.

    Here's an Example:
    Sally is 30 years old. She takes out a 20-year term life insurance policy with $100,000 in death benefits for $12.47 per month.

    When her term expires at age 50, she renews it. But this time, her monthly premium is $28.29 because she's older. When she renews again in 20 years at age 70, her monthly premium will be $216.41.

  4. If you're a smoker, quit.
    By giving up cigarettes, tobacco or marijuana products, you'll reduce your life insurance cost by at least 25%.

  5. Take measures to improve your health.
    Maintain a healthy lifestyle to shrink your monthly insurance premiums. Take efforts to lower your weight, cholesterol, or blood pressure.

    If you are improving your health, contact your life insurance company and request a medical re-evaluation after one year. The changes could result in lower premiums.

  6. Pay your premiums yearly instead of monthly.
    It's easier to budget and pay your life insurance payments on a monthly basis. But you're actually paying more overall. Most insurers charge a service fee or administration fee to process your monthly payment.

    Rather than paying 12 monthly service fees, lower your premium by paying a single annual rate. You can still budget each month for the yearly amount by simply putting aside the money in a savings account until your bill is due.

Cost of Term Life vs Whole Life

The price difference between Term Life vs Whole Life is about $250 a month. But that shrinks as you age. With term life insurance, the cost advantage only occurs if you purchase a policy before age 35.

Take a look at the annual cost of a $250,000 life insurance policy for Michael at age 25.

30-Year Term Life:$212.50/yr.
Universal Life:$1,987.50/yr.

Here's the annual cost of the same $250,000 life insurance policy for Michael at age 55.

30-Year Term Life:$13,356/yr.
Universal Life:$1,987.50/yr.

Note: Michael pays the same whole life annual rate throughout his entire life. After a while, his policy builds cash value that he can use to pay his premiums.

Things To Keep In Mind

  • Term life insurance only offers a death benefits
    With whole life insurance, part of your premium goes to death benefits, the other into a savings plan.

  • When the term ends, so do your benefits end
    Whole life insurance does not expire.

  • With whole life, you're building a nest egg
    With term insurance, you have to invest for your future on your own.

Weighing the short-term cost advantage of term insurance with the long-term benefits of whole life comes down to personal preference.

If you only want death benefits and have the discipline to save on your own, then term might be a good fit. But if you want a policy that provides both, then whole life insurance is worth looking into.

Where Can I Find the Best Rates for Life Insurance?

Underwriting guidelines vary among life insurance companies, with some accepting more risk than others. Additionally, preferred and standard rates differ among companies.

This means you should always shop around for the best rates. Here are some ways to get started:

Check Online
Most life insurance companies will provide quotes online after you answer a few questions. Other sites provide a range of rates based on:

  • Age
  • Risk
  • Amount of coverage
  • Length of coverage

Use Your Auto or Home Insurance Agent
If the company also offers life insurance, you might get a better rate through a multi-policy discount.

Find an Independent Agent
They can help you compare quotes to find the best policy.

Bottom Line

Life insurance costs are based on many risk factors, with two big ones being your age and health.

However, you can take action to lower your risk factors and ensure you receive the lowest life insurance rate.

To find the best life insurance rate, do extensive research and get plenty of quotes to compare. This way, you can make an educated decision on the best coverage for you. fr

More from CreditDonkey:

Types of Life Insurance

What is Life Insurance

Life Insurance Policy

More Articles in Money Tips

Life Insurance

Bestow Life Insurance Review

Bestow approves or declines your application in five minutes. No medical exams or underwriting needed. Sound too good to be true? Keep reading to find out how it works.

Leave a comment about How Much Does Life Insurance Cost?

Email (won't be published)


Median Household Income

The median household income in the U.S. is $61,372. How much more do families make? Keep reading to learn find about, plus other average income states nationwide.
More Articles in Money Tips

About CreditDonkey®
CreditDonkey is a life insurance comparison website. We publish data-driven analysis to help you save money & make savvy decisions.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

†Advertiser Disclosure: Many of the card offers that appear on this site are from companies from which CreditDonkey receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). CreditDonkey does not include all companies or all offers that may be available in the marketplace.

*See the card issuer's online application for details about terms and conditions. Reasonable efforts are made to maintain accurate information. However, all information is presented without warranty. When you click on the "Apply Now" button you can review the terms and conditions on the card issuer's website.

CreditDonkey does not know your individual circumstances and provides information for general educational purposes only. CreditDonkey is not a substitute for, and should not be used as, professional legal, credit or financial advice. You should consult your own professional advisors for such advice.