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Brian Gavin vs James Allen

Brian Gavin is a good online retailer for the highest quality diamonds. How does it compare to James Allen? Read our comparison chart below.

Brian Gavin is the world’s leading authority on super ideal hearts & arrows diamonds. All of his diamonds are cut to the most exacting standards for the best light performance. He offers several product lines to suit every budget, including diamonds with fluorescence and warm-toned stones.

While James Allen offers HD 360-degree videos of every single diamond in its inventory. It is a solid customer favorite due to its user-friendly website.

Compare Brian Gavin with James Allen, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.


Brian Gavin

James Allen

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Benefits and Features

SelectionIn-house inventory of round, cushion, and princess cut diamonds. One of the largest inventories of super ideal cut diamonds. Large virtual inventory from partner vendors.Natural and lab created diamonds
Customer ServiceMonday - Thursday 8:00 am - 8:00 pm, Friday 8:00 am - 5:00 pm, and Sunday 9:00 am - 1:00 pm (CT) by phone or live chat.24/7 customer service via phone, email, and live chat; Free instant real-time diamond inspection
PhotosGrading report; actual photo & videos, light performance imagery, hearts & arrows imagery360-degree HD video for all diamonds; Super zoom; Grading report
Return PolicyBrian Gavin offers a 15-day return policy. The return package must be returned via USPS Registered/Insured Mail for the amount of your purchase. The original FedEx shipping/insurance charges will be deducted from your refund. Bezel settings, custom items, and designer rings cannot be returned.If you are not 100% satisfied with your purchase, you may return it in its original, unworn condition within 30 days for a full refund or exchange. Free return shipping only applies to U.S customers and is limited to three per customer.
WarrantyLifetime warranty against on all manufacturing defects. Must not have been worked on by another jeweler.James Allen warrant that all items will be free from any manufacturing defects at time of delivery. James Allen will repair and maintain your jewelry for a lifetime. Lifetime warranty offers free prong tightening, re-polishing, rhodium plating and cleaning services.
Buyback1-year buy back policy on Brian Gavin Signature Hearts & Arrows diamonds and "Blue" diamonds ONLY, for 70% of the purchase price. Both diamond and AGS report must be in their original, undamaged condition.
Not Available
Packaging Large elegant white and silver presentation box with pull-out drawer containing diamond documents and cleaning cloth; Ring box is a glossy red plastic lacquered box.
Price Match Yes; if accepted, the price will be honored for 48 hours.
Resizing1 free ring resizing for 1 size up or down; extra charge for more or less than 1 size. Eternity rings cannot be resized. Customer is responsible for round-trip shipping and insurance.All engagement rings and wedding bands, excluding eternity bands and alternative metals, may be resized once for free within the first year of purchase.
Upgrade PolicyLifetime upgrade policy on all Brian Gavin diamonds. Get 100% credit of the original diamond's purchase price towards a new diamond. You must upgrade in 2 of the following variables: size, color, and clarity. Diamond must have the original certificate.Any loose diamond purchased from James Allen can be exchanged at 100% credit for any replacement diamond of at least 2X or greater value. The diamond that is being upgraded must be in original condition and accompanied by the original laboratory grading document.

CreditDonkey® Reviews

PriceStarStarStarHalf StarEmpty StarStarStarStarStarStar
SelectionStarStarEmpty StarEmpty StarEmpty StarStarStarStarStarStar
Customer ServiceStarStarStarEmpty StarEmpty StarStarStarStarStarHalf Star
PhotosStarStarStarStarStarStarStarStarStarHalf Star
Pros & ConsPros:
  • World-class super ideal cut diamonds
  • Unique product lines for different budgets
  • Actual photo, light performance imagery, and hearts & arrows imagery
  • Very small inventory of stones
  • Short return period, not free return
  • 360° HD video for every diamond
  • 24/7 customer service
  • Free expert consultation
  • Limited selection of super ideal cut diamonds
Bottom LineGood online retailer for the highest quality diamonds... Read full reviewGood online diamond retailer with 360 degree HD videos... Read full review

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

Which is Better: Brian Gavin or James Allen?

Still need help deciding which diamonds is better? Read the in-depth reviews below. You may also be interested in comparing Brian Gavin or Brilliant Earth.

In short: James Allen's price, selection, and customer service are notable. In particular, the price and selection are excellent.

Articles on Brian Gavin

Brian Gavin Reviews

Brian Gavin offers some of the world's highest quality diamonds at reasonable prices. It has several unique collections to suit different budgets. Read on for our in-depth review.

Articles on James Allen

James Allen

Are James Allen engagement rings affordable AND ethical? Read this in-depth review to find out if she will say yes to a cheaper ring.

Does Jared Own James Allen Diamonds

Are Jared and James Allen the same company? Find out who owns James Allen and learn the difference between Jared and James Allen rings.

Which Do You Think is Best?

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