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Whiteflash vs James Allen

Whiteflash is a good online retailer for super ideal cut diamonds. How does it compare to James Allen? Read our comparison chart below.

Whiteflash is known for their signature A CUT ABOVE® round and princess cut diamonds. It has one of the largest inventory of super ideal diamonds. It also offers an Expert and Premium selection if you’re looking for a high-quality diamond at a great value.

While James Allen offers HD 360-degree videos of every single diamond in its inventory. It is a solid customer favorite due to its user-friendly website.

Compare Whiteflash with James Allen, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 WhiteflashJames Allen
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Whiteflash

James Allen

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Benefits and Features

SelectionIn-house inventory of round and princess cut diamonds. One of the largest inventories of super ideal cut diamonds. Large virtual inventory from partner vendorsInventory sourced from local diamond suppliers
Customer Service
24/7 customer service
24/7 customer service
DataGrading report, actual photo, light performance imagery, hearts & arrows imageryGrading report, 360-degree HD video
Return PolicyAll in-stock diamonds (A CUT ABOVE, Expert Selection and Premium Select) and regular catalogue items are covered by a full 30 day money back guarantee. Diamonds from our Virtual Selection category as well as diamonds and jewelry that may be sourced for you from outside vendors are covered by a 10 day money back guarantee.If you are not 100% satisfied with your purchase, you may return it in its original, unworn condition within 30 days for a full refund or exchange. Free return shipping only applies to U.S customers and is limited to three per customer.
Warranty1 year service policy. This benefit covers refinishing and repairs to the metals and accent diamonds in your jewelry, that are the result of normal wear or manufacturing defects, for a period of one year from ship date.James Allen warrant that all items will be free from any manufacturing defects at time of delivery. James Allen will repair and maintain your jewelry for a lifetime. Lifetime warranty offers free prong tightening, re-polishing, rhodium plating and cleaning services.
Buyback1 year buy back guarantee on the purchase of any Whiteflash in-house certified diamond for 70% of the diamond's purchase price. This includes A CUT ABOVE®, Expert Selection, and Premium Select categories. 
ResizingRings may be resized once for free within the first year of purchase. Ring designs are limited in their range of sizeability. Eternity rings with diamonds all around are not sizeable.All engagement rings and wedding bands, excluding eternity bands and alternative metals, may be resized once for free within the first 60 days of purchase.
Upgrade PolicyLifetime Trade Up Guarantee on all diamonds in Whiteflash three in-house categories: A CUT ABOVE®, Expert Selection, and Premium Select. You may trade your qualifying Whiteflash diamond at any time for any other single in-house diamond of equal or greater value. Diamonds must be returned in undamaged condition accompanied by original diamond laboratory certificate.Any loose diamond purchased from James Allen can be exchanged at 100% credit for any replacement diamond of at least 2X or greater value. The diamond that is being upgraded must be in original condition and accompanied by the original laboratory grading document.
 

CreditDonkey® Reviews

 WhiteflashJames Allen
Price
Selection
Customer Service
Data
Unique
Pros & ConsPros:
  • A CUT ABOVE®
  • Large selection of super ideal cut diamonds
  • Actual photo, light performance imagery, and hearts & arrows imagery
Cons:
  • In-house inventory limited to round and princess cuts
Pros:
  • 360 degree HD video for every diamond
  • Competitively priced with good selection of diamonds
  • Large selection of setting options
Cons:
  • Limited selection of super ideal cut diamonds
Bottom LineGood online retailer for super ideal cut diamonds... Read full reviewGood online diamond retailer with 360 degree HD videos... Read full review
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    Which is Better: Whiteflash or James Allen?

    Still need help deciding which diamonds is better? Read the in-depth reviews below. You may also be interested in comparing Whiteflash or Blue Nile.

    In short: Whiteflash's customer service is impressive. James Allen's price and selection are notable.


    Explore Whiteflash In-Depth


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