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James Allen vs Brilliant Earth

James Allen is a good online diamond retailer with 360 degree HD videos. How does it compare to Brilliant Earth? Read our comparison chart below.

James Allen offers HD 360-degree videos of every single diamond in its inventory. It is a solid customer favorite due to its user-friendly website.

While Brilliant Earth focuses on socially responsible diamond jewelry. Its philosophy goes beyond just conflict-free. All their diamonds come from mines with fair wages and safe working conditions. In addition, they also have lab created diamonds and use recycled metals.

Compare James Allen with Brilliant Earth, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 James AllenBrilliant Earth
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James Allen

Brilliant Earth

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Benefits and Features

SelectionInventory sourced from local diamond suppliersEthically-mined diamonds from Canada, Russia, Namibia, Botswana, and South Africa. Selection of lab-created and recycled diamonds.
Customer Service
24/7 customer service
Monday - Sunday 7:00 am - 7:00 pm (PT) by phone or live chat.
DataGrading report, 360-degree HD videoGrading report; many diamonds have actual photo.
Return PolicyIf you are not 100% satisfied with your purchase, you may return it in its original, unworn condition within 30 days for a full refund or exchange. Free return shipping only applies to U.S customers and is limited to three per customer.30-day free policy. Brilliant Earth provides the FedEx shipping label and free return shipping on all ring, loose diamond, and loose gemstone orders.
WarrantyJames Allen warrant that all items will be free from any manufacturing defects at time of delivery. James Allen will repair and maintain your jewelry for a lifetime. Lifetime warranty offers free prong tightening, re-polishing, rhodium plating and cleaning services.Lifetime warranty against on all manufacturing defects. This does not apply to Brilliant Earth's collection of estate and vintage jewelry.
ResizingAll engagement rings and wedding bands, excluding eternity bands and alternative metals, may be resized once for free within the first 60 days of purchase.1 free ring resizing within 60 days of purchase for US, Canada, UK, and Australia customers. Free shipping both ways. Custom and engraved rings are subject to resize fees. Eternity rings cannot be resized.
Upgrade PolicyAny loose diamond purchased from James Allen can be exchanged at 100% credit for any replacement diamond of at least 2X or greater value. The diamond that is being upgraded must be in original condition and accompanied by the original laboratory grading document.Get 100% credit when you upgrade your loose diamond. New diamond must cost at least 50% more than the original diamond's value. Diamond must be in saleable condition with the original grading report. Upgrades are not available for lab-created diamonds.
 

CreditDonkey® Reviews

 James AllenBrilliant Earth
Price
Selection
Customer Service
Data
Social Responsibility
Unique
Pros & ConsPros:
  • 360 degree HD video for every diamond
  • Competitively priced with good selection of diamonds
  • Large selection of setting options
Cons:
  • Limited selection of super ideal cut diamonds
Pros:
  • Beyond conflict-free philosophy
  • Selection of lab-created diamonds
  • Beautiful and unique vintage settings
Cons:
  • Smaller inventory of stones
Bottom LineGood online diamond retailer with 360 degree HD videos... Read full reviewGood online retailer for socially-responsible diamonds and rings... Read full review
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What Others View

    Which is Better: James Allen or Brilliant Earth?

    Still need help deciding which diamonds is better? Read the in-depth reviews below. You may also be interested in comparing James Allen or Blue Nile.

    In short: James Allen's selection and data are notable.


    Articles on James Allen


    Articles on Brilliant Earth

      Brilliant Earth Review

      Brilliant Earth is known for their ethically-sourced diamonds. But is the price worth it? Read our full review.

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