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Betterment vs Ally Invest

Betterment is a great robo-advisor for beginners with low fees, good tools, and tax strategies. How does it compare to Ally Invest? Read our comparison chart below.

Betterment offers automatic investing starting at $4/month for accounts with less than $20,000. There is no fee to open an account and no minimum deposit required. All balances get automatic rebalancing, tax loss harvesting, and access to financial experts.

While Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

Compare Betterment with Ally Invest, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 

Betterment

Ally Invest

SPECIAL OFFER
Compare Pricing - Learn More

Read Betterment Review

SPECIAL OFFER
Commission-Free Stock Trades - Learn More

Read Ally Invest Review

 

Benefits and Features

Savings
Check
 
Stock Trading 
$0 per trade
Options Trading 
$0 base + $0.50 per contract
Annual Fee
  • Digital: 0.25% annual fee for accounts with $20,000 or more or with monthly recurring deposits of $250 or more, $4/month for accounts with less than $20,000
  • Premium: 0.40% for accounts $100,000 or more
 
Minimum Deposit
$0
$0
Checking
No-Fee Checking
 
Mutual Fund Trading 
  • $0 to buy/sell load mutual funds
  • $0 to buy/sell no load mutual funds
Commission Free ETFs 
500+
Phone Support
Yes
 
Live Chat Support
No
 
Email Support
Yes
 
Human Advisors
Yes ($100k minimum)
 
Robo Advisor
Check
 
Assets Under Management
$40+ Billion
 
Penny Stocks $0.01 per share on the entire order for stocks priced less than $2.00.
Tax Loss Harvesting
Yes
 
Goal Tracker
Yes
 
Automatic Deposits
Yes
 
Broker Assisted Trades 
$20 + Regular Commission
Online Platform
Yes
 
iPhone App
Yes
 
Android App
Yes
 
Banking Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.
Mobile App
Yes
Check
Forex Trading 
Check
Customer Service 
(855) 880-2559
Single Stock Diversification
No
 
Fractional Shares
Yes
 
Taxable Accounts
Yes
 
401k Plans
Yes
 
IRA Accounts
Yes
 
Roth IRA Accounts
Yes
 
SEP IRA Accounts
Yes
 
Trust Accounts
Yes
 
529 Plans
No
 
 

CreditDonkey® Reviews

Annual FeeStarStarStarStarHalf Star
Minimum DepositStarStarStarStarStar
Human AdvisorsStarStarStarEmpty StarEmpty Star
Customer ServiceStarStarStarStarEmpty Star
Stock TradingStarStarStarStarStar
Options TradingStarStarStarStarStar
Mutual Fund TradingStarStarStarStarStar
BankingStarStarStarStarHalf Star
Mobile AppStarStarStarHalf StarEmpty Star
Commissions and FeesStarStarStarStarStar
Ease of UseStarStarStarStarEmpty Star
Online CommunityStarStarStarStarStar
ResearchStarStarStarHalf StarEmpty Star
Trading PlatformStarStarStarStarEmpty Star
Pros & ConsPros:
  • No minimum investment
  • Customized portfolios
  • Automatically invest extra funds
Cons:
  • Limited investment options
  • High fees for large investors
Pros:
  • Low commission for stock trades
  • No account minimums
  • Ally platform
Cons:
  • No physical locations
Bottom LineGreat robo-advisor for beginners with low fees, good tools, and tax strategies... Read full reviewGood low-price discount stock broker for savvy investors... Read full review

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

Betterment: Pricing information from published website as of 04/04/2018

Ally Invest: Pricing information from published website as of 04/01/2021.

Which is Better: Betterment or Ally Invest?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Betterment or Robinhood.


Articles on Betterment

Betterment

Betterment offers low fees and good returns. But there are risks you should NOT ignore. Read this review to see if Betterment is better.

Betterment Fees

Betterment offers no minimum deposit and good returns. But are the fees worth it? Read on to learn about this robo-advisor's costs.

Is Betterment Safe

Betterment offers low fees, no minimum balance and good returns. But is it a good idea? Find out if it's safe to invest your money with this robo-advisor.

Is Betterment Worth The Fee

Betterment will manage your investments, but they charge a fee. Is Betterment worth the fee? Read on to answer all your questions.

Betterment Roth IRA

Is Betterment a good way to invest for retirement? What about the fees and withdrawals? Read on to learn how Betterment's Roth IRA account works.

Betterment vs Wealthfront

Betterment and Wealthfront are two of the oldest and most popular robo-advisors. Is there a difference? Which is better for you? Read on to find out.

Articles on Ally Invest

Ally Trading

Ally Invest offers free trades for stocks and ETFs. But is it good? Find out how it compares to other online brokers.

Is Ally Invest Good For Beginners

Ally Invest is a popular fee-free online brokerage. Is it good for beginners? Read on.

Ally Invest Roth IRA

Ally Invest's Roth IRA account has no annual fee and no commission trades. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.

Ally Invest Login

Ally Invest offers good customer service and online login access. The best way to connect with Ally Invest customer service may surprise you. Read on.

Which Do You Think is Best?





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Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

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