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Betterment vs Ally Invest

Betterment is a great robo-advisor for beginners with low fees, good tools, and tax strategies. How does it compare to Ally Invest? Read our comparison chart below.

Betterment offers automatic investing starting at an annual fee of 0.25% of your account balance. There is no fee to open an account and no minimum deposit required. All balances get automatic rebalancing, tax loss harvesting, and access to financial experts.

While Ally Invest (formerly TradeKing) offers stock trades at $4.95 per trade and options trading at $4.95 + $0.65 per contract. There is no minimum deposit.

Compare Betterment with Ally Invest, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 BettermentAlly Invest
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Betterment

Ally Invest

SPECIAL OFFER
Get up to 1 Year Managed Free - Learn More

Read Betterment Review

SPECIAL OFFER
Get Up to $3,500 Cash Bonus and Commission Free Trades for 90 Days - Learn More

Read Ally Invest Review

 

Benefits and Features

Stock Trading $4.95 per trade ($3.95 per equity trade special pricing for high-volume/high-balance traders)
Options Trading $4.95 base + $0.65 per contract ($0.50 per options contract special pricing for high-volume/high-balance traders)
Annual Fee0.25% for accounts under $100,000; 0.40% for accounts $100,000+ 
Minimum Deposit
$0
$0
Mutual Fund Trading $0 to buy/sell load mutual funds
$9.95 to buy/sell no load mutual funds
Commission Free ETFs 100+ including ETFs from WisdomTree
Phone Support
Yes
 
Live Chat Support
No
 
Email Support
Yes
 
Human Advisors
Yes
 
Robo Advisor
 
Assets Under Management
$14 Billion
 
Penny Stocks $0.01 per share on the entire order for stocks priced less than $2.00. Maximum commission per order not to exceed 5% of the trade value, with minimum commission of $4.95.
Tax Loss Harvesting
Yes
 
Goal Tracker
Yes
 
Automatic Deposits
Yes
 
Broker Assisted Trades 
$20 + Regular Commission
Customer Service 
(855) 880-2559 (Open 24/7)
Online Platform
Yes
 
iPhone App
Yes
 
Android App
Yes
 
Banking Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.
Mobile App 
Forex Trading 
Futures Trading 
Online Community Trader Network to connect with other investors
Single Stock Diversification
No
 
Fractional Shares
Yes
 
Taxable Accounts
Yes
 
401k Plans
Yes
 
IRA Accounts
Yes
 
Roth IRA Accounts
Yes
 
SEP IRA Accounts
Yes
 
Trust Accounts
Yes
 
529 Plans
No
 
 

CreditDonkey® Reviews

 BettermentAlly Invest
Annual Fee
Minimum Deposit
Human Advisors
Customer Service
Stock Trading
Options Trading
Banking
Mobile App
Commissions and Fees
Ease of Use
Online Community
Research
Trading Platform
Pros & ConsPros:
  • No minimum investment
  • Many customized portfolios
  • Automatically invest extra funds
Cons:
  • Limited investment options
  • High fees for large investors
Pros:
  • Low commission for stock trades
  • No account minimums
  • Ally LIVE platform
Cons:
  • No physical locations
Bottom LineGreat robo-advisor for beginners with low fees, good tools, and tax strategies... Read full reviewGood low-price discount stock broker for savvy investors... Read full review
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What Others View

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Betterment: Pricing information from published website as of 04/04/2018

Ally Invest: Pricing information from published website as of 4/19/2019.

Which is Better: Betterment or Ally Invest?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Betterment or TD Ameritrade.


Articles on Betterment


Articles on Ally Invest


Which Do You Think is Best?


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