Updated March 2, 2017

23 Reasons Why You Should Invest in Stocks

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Despite the economy's ups and downs, the stock market has consistently proven to be a good place to invest your disposable cash and save for your future (as long as you can withstand the ups and downs and plan for the long term). The popularity of online brokerages attests to the demand for stock accessibility in an increasingly DIY society.

But the stock market can be risky if you don't know what you're doing, so you might need a little push before taking the plunge. Whether you want to take on DIY investing or lean on a financial advisor, we'll lay out the reasons you should consider investing in stocks.

Why Invest

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Your savings won't do much if you leave them in a low interest bearing account. Without taking advantage of the market, saving for lofty goals becomes hard, if not impossible, unless you are already rich. These long-term goals often include:

  • Buying a house
  • Saving for retirement
  • Saving for your children's college education

Why Stocks

You don't have to suddenly become a CNBC addict or an expert on certain companies to invest in the stock market. If you have a 401(k) or you've had a 529 plan (an education savings plan), you have already taken part in America's proven way for getting the best long-term growth out of your hard-earned cash.

Here are some reasons why you'll want to consider stocks:

  • Best Potential for Growth: Yes, the market has had its up and downs (especially in recent memory), but over time, you are poised to get more by investing in stocks than you would with corporate bonds, commodities, or treasury notes. From a historic standpoint, stocks have provided nearly 10% over the long term while U.S. Treasuries have given back just around 5%.

  • Asset Allocation: The key to combatting the volatility of stocks is to control as much as you can by diversifying where you put your money. You may still want to have some bond holdings and other less risky options like a money market account, but you definitely don't want to put all your money in any one place.

  • Advantage of Time: The key to all this is thinking "long term." If you're nearing retirement age, you need to pull back on the riskier investment options. But if you have time on your side, you can likely withstand the riskier investments and ride the ups and downs that are inevitable. The hard truth of investing is that you can't get big returns without taking risks.

Need more than history being on your side to get you comfortable with investing? Read on for our 23 reasons to take the leap into the stock market.

1. IT'S NOT 2006

Yes, we know the market crashed in 2007. And if you'd invested all your hard-earned money back in 2006, you would have surely been singing the blues a year later. But times have changed and the economy is back on an upswing.

2. IT'S NOT 2009 ANYMORE, EITHER

2009 becomes 2010: Happy New Year!
2009 becomes 2010: Happy New Year! © Optical illusion (CC BY 2.0) via Flickr

After the Dow hit a 12-year low in March of 2009, stocks began to rebound. While the market was by no means "healthy" then, great bargains could still be found. If you held stocks for just a couple of years, you definitely found yourself making some money. Just ask Mitch Tuchmana, a retirement expert who reported that 2013 was a standout year for stocks.

3. RIGHT NOW, YOU'RE EARNING JUST .05% INTEREST ON YOUR SAVINGS

Analyzing Financial Data
Analyzing Financial Data © Dave Dugdale (CC BY-SA 2.0) via Flickr

At that rate, if you have $10,000 in your savings account for a year, you'll end up with just $5 in earned interest. That will barely buy you a Frappuccino at Starbucks. You're better off putting some of that money to work in the market.

Have debt? Pay it off before you start saving and investing in the stock market. Read this article on why it's better to pay off debt first.

4. IT'S GOOD FOR THE LONG-TERM

Stock Market Crisis Over
Stock Market Crisis Over © Wagner T. Cassimiro "Aranha" (CC BY 2.0) via Flickr

Yes, the stock market can be risky, but if you're not looking for a get-rich-quick scheme and instead invest wisely over time, you will see your money grow in leaps and bounds. Even after a bear market, stocks will become bullish again. Be patient.

5. YOU WANT TO FEEL LIKE AN ADULT

Business Baby Pointing
Business Baby Pointing © Paul Inkles (CC BY 2.0) via Flickr

Casually mentioning at a dinner party that you own stock in Apple sounds impressive, doesn't it? However, realize that you'll need to cough up a whole lot of cash to buy just one share of such a popular stock, so you might want to consider investing in a good company that is a little less established and more attainable.

6. YOUR FRIEND'S STARTUP IS FINALLY GOING PUBLIC

If your friend is Mark Zuckerberg, you probably already have millions by now. But if you happen to have another friend with a really solid idea that seems like it could go places, pay attention and follow the process. The more you are exposed to stock talk and news about IPOs (initial public offerings), the smarter you'll be when it's time to lay your money down. Just be careful not to base all your investing on friends. Even Facebook's stock didn't perform as well as predicted when it first went public.

7. GOOD, SOLID INVESTMENTS CAN REALLY PAY OFF

You don't have to be a dedicated day trader to make money in the stock market. Who has time for that? If you study the stocks you want to place your money in and watch their overall growth over a period of time, you're more likely to make a wise decision when purchasing them. Buy low, sell high. And if you're still not feeling confident - or you want to be more conservative - stick to stock index funds to avoid having to pick any one stock.

8. YOU WANT YOUR MONEY TO GROW

Growing your Investments
Growing your Investments © Images Money (CC BY 2.0) via Flickr

If it was only as simple as planting your money in a pot and watering it, we'd all be wealthy, right? But since not everyone has a green thumb, we have stocks instead. It's the only real potential these days to see significant growth in your investments.

9. YOUR UNDERWEAR DRAWER IS OVERFLOWING WITH CASH

Your wad of cash that you keep stuffed inside a drawer isn't doing you any good. But if you place some of that cash into stocks, you'll likely wind up with more than crumpled bills.

10. YOU WANT TO IMPRESS YOUR PARENTS

You always hoped you'd make them proud someday. And just think of how proud they will be when you tell them know you've opened an online brokerage account and made some great investments.

11. POTENTIAL TAX SHELTERS WITHOUT BREAKING THE LAW

If you open a stock, bond, or mutual fund IRA, you get tax shelters without breaking the law.

You can open an IRA and write it off on your income tax (with a Traditional IRA), or open a Roth IRA and eventually take the money out tax-free. Yes, you heard that right: tax-free. So, if you invest $5,500 (the current annual limit) in an IRA each year while you're young, you stand to have over a million bucks by the time you hit 65.

12. YOU WANT TO BE ABLE TO SAY, "HEY, MY STOCK WENT UP TODAY!"

Morgan Stanley ticker, Times Square
Morgan Stanley ticker, Times Square © huangjiahui (CC BY-SA 2.0) via Flickr

Even if your stock goes down, you'll look cool just knowing the abbreviation on the ticker and saying, "Hey, there's one of my stocks!" But remember, don't sell the stock just because it went down - it's important to remain patient in the market. There will always be highs and lows.

13. YOU SAW THE WOLF OF WALL STREET

The real "Wolf of Wall Street", Jordan Belfort, was extremely smart, but he let his penny stock success go to his head. If you were paying attention between bites of popcorn and Junior Mints, you'd know that these pink sheets (or over-the-counter stocks) are extremely volatile. However, you can make money if you do your research and don't buy a Ferrari and a mansion the second you make a buck.

14. WARREN BUFFET GOT RICH ON THE STOCK MARKET

He wasn't a huge risk taker, but he made wise choices. CNBC offers five investing tips from Mr. Buffett that might eventually allow you, too, a brief stint on Floyd Mayweather's "The Money Team."

15. YOU WORK AT A COMPANY WITHOUT A 401(K) PLAN

401K
401K © Tax Credits (CC BY 2.0) via Flickr

You might be getting free snacks and a parking space with your name on it, but nothing beats a matching 401(k) plan. Hopefully this company is paying you well enough for you to invest in your own retirement plan and put your money in some stocks and an IRA.

16. IT'S ALWAYS GOOD TO DIVERSIFY YOUR PORTFOLIO

Monopoly
Monopoly © John Morgan (CC BY 2.0) via Flickr

If you want to sound impressive, there's nothing like being able to state that you have 50% in stocks, 30% in mutual funds, 20% in bonds and 10% in options and futures. It shows you know what you're doing by taking a level-headed approach to your investments by diversifying.

17. IT'S WHAT THOSE TALKING BABY COMMERCIALS WERE ABOUT

If you still think E-Trade is a diaper company, it might be time to get with the program, open an account with a brokerage and start investing for your actual baby's future.

18. YOU KNOW WHO CHARLES SCHWAB IS

Charles Schwab, Manchester, CT, 7/2014  by Mike Mozart of TheToyChannel and JeepersMedia on YouTube.
Charles Schwab, Manchester, CT, 7/2014 by Mike Mozart of TheToyChannel and JeepersMedia on YouTube. © Mike Mozart (CC BY 2.0) via Flickr

Smart investors shop around. They don't just go with a brokerage like E-Trade because of one commercial. You should search, shop around, compare, and then make your move. If you can do that with the stocks you invest in as well as the brokerages you choose, you're ahead of the game.

19. YOU WANT TO SAVE FOR RETIREMENT

Crossroads: Retirement or College Fund
Crossroads: Retirement or College Fund © Chris Potter (CC BY 2.0) via Flickr

Though it seems like a lifetime away now, retirement will be here before you know it. The earlier you start saving, the more you will have later because of the power of compound interest. You won't be able to save much if you wait until you're 55 to start.

20. You Have Companies You Care About

Thin Film Solar
Thin Film Solar © Walmart (CC BY 2.0) via Flickr

Investing in companies that matter to you can be a smart way to purchase stocks - as long as those companies have a good track record and a healthy business. Putting all your money into a startup that promises to make flying cars, for example, might not be the wisest investment. Perhaps you're better off sticking to an established business that makes hybrid cars (if that fits into your philosophy.)

21. YOU'RE A SMART RISK-TAKER

Skydiving_404
Skydiving_404 © Philip Leara (CC BY 2.0) via Flickr

Many people want to invest in stocks to make a killing. And while this is certainly a possibility, don't put all your eggs in one basket. Make sure you have a diversified portfolio and disposable cash before trying to play the stock market. You could gain big, but you could lose big as well.

22. MAKING EASY MONEY IS FUN

Imagine sitting at home in your underwear and collecting dividend checks just because you invested wisely. Can't picture it? Then you haven't started investing yet.

23. YOU WANT SECURITY FOR YOUR FUTURE

Safe
Safe © Rob Pongsajapan (CC BY 2.0) via Flickr

Planning ahead will rarely let you down. Invest wisely, and you can hang out at the senior center with a nice nest egg in your golden years.

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Comments about 23 Reasons Why You Should Invest in Stocks

  • Lovely Sharice
    on November 7, 2016 5:50 AM said:

    I firmly stand by #3 and #5. Savings accounts have been paying under 1% for the last 5+ years and its always a good idea to invest in yourself.

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