Updated November 13, 2013

Survey: Mother's Day Statistics 2013

Sons Will Be More Generous
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A new CreditDonkey survey reveals sons plan to spend more money this Mother's Day while daughters plan to spend less than they did last year. In the survey of over 800 Americans, nearly 1 in 4 son respondents said they plan to increase their Mother's Day budget, while nearly 1 in 4 daughter respondents said they plan to spend less this year.

The survey shows the differences in buying habits and expectations by sons and daughters this Mother's Day, although the majority in both categories show they will likely spend the same amount as they did in 2012.

Do you plan to spend more or less this year on Mother's Day?
Do you plan to spend more or less this year on Mother's Day? © CreditDonkey

Overall, respondents plan to spend an average of $61.56 this year on Mother's Day.

Who Knows What Mom Wants

Do sons and daughters know what their moms want this year? The CreditDonkey.com survey found a disconnect: Many don't give Mom what she wants.

We asked over 100 moms what they want for Mother's Day. Over 10% said they don't plan to celebrate Mother's Day. The rest said they want to receive:

  • Something homemade, 36%
  • Dinner, 35%
  • A greeting card, 32%
  • Gift cards, 25%
  • Flowers, 23%
  • Jewelry, 11%
  • Books, 10%
  • Spa visit, 8%
  • Clothing, 6%
  • Music, 6%
  • Movies, 6%
  • Travel, 5%
  • Electronics, 3%

We asked over 800 sons and daughters what they want to give for Mother's Day.

  • More daughters want to give flowers (45% of daughters compared to 40% of son respondents).
    Only 23% of moms want to receive flowers.

  • More daughters want to give jewelry (14% of daughters compared to 11% of son respondents).
    11% of moms want to receive jewelry.

  • More daughters want to give clothing (10% of daughters compared to 6% of son respondents).
    Only 6% of moms want to receive clothing.

  • More daughters want to give something homemade (24% of daughters compared to 17% of son respondents).
    36% of moms want to receive something homemade.

  • More daughters want to give a greeting card (31% of daughters compared to 28% of son respondents).
    32% of moms want to receive a greeting card.

  • More sons want to give gift cards (21% of sons compared to 16% of daughter respondents).
    25% of moms want to receive gift cards.

  • More sons want to give electronics (7% of sons compared to 5% of daughter respondents).
    Only 3% of moms want to receive electronics.

  • More sons want to give dinner (33% of sons compared to 25% of daughter respondents).
    35% of moms want to receive dinner.

What do you want to give for Mother's Day?
What do you want to give for Mother's Day? © CreditDonkey

What do you want to receive for Mother's Day?
What do you want to receive for Mother's Day? © CreditDonkey

Mother's Day Tips

  • Sons: Stop looking at electronics. Only 3% of moms want to receive them. Consider something homemade (36% of moms want their children to make something for them).
  • Daughters: Stop looking at flowers. Only 23% of moms want to receive them. Consider dinner or a gift card (35% of moms want dinner, 25% want gift cards).
  • Moms: Share this story. Post or tweet this story, maybe it will give your kids a hint!

(CreditDonkey.com surveyed 1,062 Americans, age 18 and over between April 1 and April 10, 2013. 81% plan to celebrate Mother's Day. Results and analysis are based on the 890 respondents who plan to celebrate Mother's Day.)

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Follow @CreditDonkey or write to Charles at charles@creditdonkey.com

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