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Ally Invest vs E*TRADE

Ally Invest is a good low-price discount stock broker for savvy investors. How does it compare to E*TRADE? Read our comparison chart below.

Ally Invest (formerly TradeKing) offers stock trades at $4.95 per trade and options trading at $4.95 + $0.65 per contract. There is no minimum deposit.

While E*TRADE offers stock trades at $6.95 per trade and 200+ commission free ETFs. There is a $500 minimum deposit, no maintenance fee and no inactivity fee.

Compare Ally Invest with E*TRADE, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 Ally InvestE*TRADE
 Visit SiteLearn More
 

Ally Invest

E*TRADE

SPECIAL OFFER
Get Up to $3,500 Cash Bonus and Commission Free Trades for 90 Days - Learn More

Read Ally Invest Review

SPECIAL OFFER
Get up to 500 Commission-Free Trades - Learn More

Read E*TRADE Review

 

Benefits and Features

Stock Trading$4.95 per trade ($3.95 per equity trade special pricing for high-volume/high-balance traders)$6.95 per trade
$4.95 per trade if you make 30+ trades a quarter
Options Trading$4.95 base + $0.65 per contract (50 cents per options contract special pricing for high-volume/high-balance traders)$6.95 + $0.75 per contract
$4.95 + $0.50 per contract if you make 30+ trades a quarter
Minimum Deposit
$0
$500 for brokerage accounts
No account minimum for retirement accounts
Mutual Fund Trading$0 to buy/sell load mutual funds
$9.95 to buy/sell no load mutual funds
$0 for no-load, no-transaction-fee funds
$19.99 for transaction-fee funds
Commission Free ETFs100+ including ETFs from WisdomTree200+ including ETFs from WisdomTree, Global X Funds, and db-X Deutsche Bank
Penny Stocks$0.01 per share on the entire order for stocks priced less than $2.00. Maximum commission per order not to exceed 5% of the trade value, with minimum commission of $4.95.
Broker Assisted Trades
$20 + Regular Commission
$25 + Regular Commission
Customer Service
(855) 880-2559 (Open 24/7)
(650) 599-0125
Inactivity Fee 
$0
Maintenance Fee 
$0
BankingIntegrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.Checking account offers no minimum balance requirements, free online bill pay, and unlimited debit card and check transactions.
Mobile App
Desktop App E*TRADE Pro (requires you execute at least 30 trades during a calendar quarter or maintain brokerage account balance of at least $250,000)
Forex Trading
 
Futures Trading
Locations 
30
Online CommunityTrader Network to connect with other investorsETrade Community lets you exchange trading and investing ideas with other ETrade customers.
Seminars Live events and educational seminars at local branches.
 

CreditDonkey® Reviews

 Ally InvestE*TRADE
Stock Trading
Options Trading
Banking
Mobile App
Commissions and Fees
Ease of Use
Online Community
Research
Trading Platform
Pros & ConsPros:
  • Low commission for stock trades
  • No account minimums
  • Ally LIVE platform
Cons:
  • No physical locations
Pros:
  • Expansive set of resources and tools
  • Easy to use website
  • Industry leader
Cons:
  • Trade fees
Bottom LineGood low-price discount stock broker for savvy investors... Read full reviewOnline broker with one of the best user interfaces... Read full review
 Visit SiteLearn More
What Others View

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

Ally Invest: Pricing information from published website as of 09/18/2017

E*TRADE: Pricing information from published website as of 03/13/2017

Which is Better: Ally Invest or E*TRADE?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Ally Invest or TD Ameritrade.

In short: Ally Invest's stock trading, options trading, banking, commissions and fees, and online community are impressive. E*TRADE's mobile app, ease of use, and trading platform are outstanding.


Articles on Ally Invest


Articles on E*TRADE


Which Do You Think is Best?


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