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Vanguard vs Ally Invest

Vanguard is a good choice for ETF and mutual fund investors interested in Vanguard-sponsored investments. How does it compare to Ally Invest? Read our comparison chart below.

Vanguard offers low stock trade prices (starting at just $2) for investors with account balances over $500k. For those with smaller balances, it's best for less active traders, as trade prices go up after 25 trades/year. Vanguard offers 125+ no-transaction-fee mutual fees and 55+ commission-free ETFs. There is no minimum deposit and service fees can be waived by signing up for electronic statements.

While Ally Invest (formerly TradeKing) offers stock trades at $4.95 per trade and options trading at $4.95 + $0.65 per contract. There is no minimum deposit.

Compare Vanguard with Ally Invest, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 Ally Invest
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Vanguard

Ally Invest

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Benefits and Features

Stock TradingLess than $50,000: $7 per trade for the first 25 trades per year, then $20.
$50k - $500k: All trades $7.
$500k - $1M: All trades $2.
$1M - $5M: First 25 trades per year free, then $2.
$5M+: First 100 trades per year free, then $2
$4.95 per trade ($3.95 per equity trade special pricing for high-volume/high-balance traders)
Options TradingLess than $500,000: $7 + $1 per contract.
$500,000+: $2 + $1 per contract
$4.95 base + $0.65 per contract (50 cents per options contract special pricing for high-volume/high-balance traders)
Minimum Deposit
$0
$0
Mutual Fund Trading$0 for no-transaction-fee funds. For transaction-fee funds: $20 for account balances less than $500,000; $8 for account balances $500,000+$0 to buy/sell load mutual funds
$9.95 to buy/sell no load mutual funds
Commission Free ETFs
55+
100+ including ETFs from WisdomTree
Penny Stocks $0.01 per share on the entire order for stocks priced less than $2.00. Maximum commission per order not to exceed 5% of the trade value, with minimum commission of $4.95.
Broker Assisted Trades
$25.00
$20 + Regular Commission
Customer Service
Monday-Friday 8am -10pm ET
(855) 880-2559 (Open 24/7)
Inactivity Fee
$0
 
Maintenance Fee$20/year. Waived if account owner signs up for e-delivery service OR have at least $10,000 in Vanguard ETFs and mutual funds 
Banking
No
Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.
Mobile App
Yes
Desktop App
Yes
 
Forex Trading
Yes
Futures Trading
No
Locations
No
 
Online Community
No
Trader Network to connect with other investors
Seminars
Yes
 
Virtual Trading
No
 
 

CreditDonkey® Reviews

 Ally Invest
Stock Trading
Options Trading
Mutual Fund Trading
Mobile App
Commissions and Fees
Ease of Use
Research
Banking
Online Community
Trading Platform
Pros & ConsPros:
  • Large selection of mutual funds and commission-free ETFs
  • Broker assistance is available at no additional cost
  • Easy to use
Cons:
  • Commission structure penalizes frequent traders
  • Customer service wait times
  • Commission costs on non-Vanguard investment options
Pros:
  • Low commission for stock trades
  • No account minimums
  • Ally LIVE platform
Cons:
  • No physical locations
Bottom LineGood choice for ETF and mutual fund investors interested in Vanguard-sponsored investments... Read full reviewGood low-price discount stock broker for savvy investors... Read full review
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What Others View

    Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

    Vanguard: Pricing information from published websites as of 4/16/2018

    Ally Invest: Pricing information from published website as of 09/18/2017

    Which is Better: Vanguard or Ally Invest?

    Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Vanguard or TD Ameritrade.

    In short: Vanguard's ease of use is impressive. Ally Invest's stock trading, options trading, and commissions and fees are impressive.


    Articles on Vanguard


    Articles on Ally Invest


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