Vanguard Personal Advisor vs Ally Invest

Vanguard Personal Advisor is a hybrid robo and human advisor providing personalized advice for low fees, for investors with $50k to start. How does it compare to Ally Invest? Read our comparison chart below.

Vanguard Personal Advisor offers automatic investing with personalized service for a low fee of 0.30%. An advisor will build a portfolio for you based on your goals and financial situation. The advisor will also regularly rebalance your portfolio to keep it on track. The minimum to open an account is $50,000.

While Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

Compare Vanguard Personal Advisor with Ally Invest, side-by-side. Read on for an in-depth look, including ratings and reviews.

	Vanguard Personal Advisor	Ally Invest
		SPECIAL OFFER Commission-Free Stock Trades - Learn More Read Ally Invest Review
	Benefits and Features
Stock Trading		$0 per trade
Options Trading		$0 base + $0.50 per contract
Annual Fee	0.3%	$0
Minimum Deposit	$50,000	$0
Mutual Fund Trading		$0 to buy/sell load mutual funds $0 to buy/sell no load mutual funds
Commission Free ETFs		500+
Phone Support	Yes
Live Chat Support	No
Email Support	Yes
Human Advisors	Yes
Robo Advisor
Assets Under Management	$100+ Billion
Minimum Investment	$50,000
Penny Stocks		$0.01 per share on the entire order for stocks priced less than $2.00.
Tax Loss Harvesting	client-by-client basis
Goal Tracker	Yes
Automatic Deposits	Yes
Broker Assisted Trades		$20 + Regular Commission
Inactivity Fee		$0
Online Platform	Yes
iPhone App	Yes
Android App	Yes
Banking		Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.
Mobile App	iOS & Android
Forex Trading
Customer Service		(855) 880-2559
Trading Platform		Web Trading, Mobile Apps
Investment Tracking
Single Stock Diversification	No
Fractional Shares	No
Taxable Accounts	Yes
401k Plans	No
IRA Accounts	Yes
Roth IRA Accounts	Yes
SEP IRA Accounts	Yes
Trust Accounts	Yes
529 Plans	No
	CreditDonkey® Reviews
Annual Fee
Minimum Deposit
Human Advisors
Customer Service
Pros & Cons	Pros: Professionally managed by human advisors Low annual fee Backed by prestigious brand Cons: High minimum investment Extra transaction fees No continuous tax loss harvesting
Bottom Line	Hybrid robo and human advisor providing personalized advice for low fees, for investors with $50k to start... Read full review	Read full review
		Commission-Free Stock Trades Open an Ally Invest account Automated Investing to Help Save Your Time
Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details. Vanguard Personal Advisor: Pricing information from published website as of 04/04/2018 Ally Invest: Pricing information from published website as of 01/08/2025.

Which is Better: Vanguard Personal Advisor or Ally Invest?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Vanguard Personal Advisor or Robinhood.

Articles on Vanguard Personal Advisor

Vanguard Personal Advisor

Typically, robo-advisors mean strictly online portfolio management with no human interaction. Vanguard Personal Advisor Services set out to be the face of change by combining the two services. Is it all it's cracked up to be?

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Ally Invest Roth IRA

Ally Invest's Roth IRA account has no annual fee and no commission trades. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.

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