Updated July 3, 2013

Google vs Amazon: Search Engines Struggle to Win Consumer Trust

More shoppers trust Amazon than Google with their credit card data.

Despite its recent push into the mobile payment market, shoppers have difficulties trusting Google more with their credit card data.

Who do you trust more with your credit card information?
Who do you trust more with your credit card information? © CreditDonkey

That is the conclusion of a recent CreditDonkey.com survey of over 1,000 online shoppers. People buying goods online were asked which companies they trusted more with their credit card information, and Google was far behind. Only 5% of respondents said they would trust Google more, compared to 60.3% saying that they trust Amazon more.

"The longevity of being an online payment provider might explain the disparity," says Charles Tran, founder of CreditDonkey. "Unlike Google, which has a reputation for providing free top-notch online platforms like Gmail, Google Docs, and YouTube, Amazon has been holding users' credit card data for almost twenty years."

Google did not score last amongst tech companies, however. Both Apple (4.5%) and Facebook (0.4%) were trusted less amongst shoppers. PayPal fared slightly better: 29.8% of respondents said that they trusted PayPal more with their credit card information.

Search Engine Ads: Google vs Yahoo vs Bing

Most shoppers responding to the CreditDonkey survey were hesitant to trust ads on Google, Yahoo and Bing enough to use their credit card.

Do you trust ads on Google enough to use your credit card?
Do you trust ads on Google enough to use your credit card? © CreditDonkey

In total, 59.9% of respondents said that they were unlikely to trust ads on Google enough to use their credit card, and only 21.5% said they were somewhat (18.8%) or very (2.7%) likely to trust ads on Google. The rest were neutral on the issue.

Do you trust ads on Yahoo enough to use your credit card?
Do you trust ads on Yahoo enough to use your credit card? © CreditDonkey

Yahoo was even less trusted, with 70.1% saying they do not trust ads on Yahoo enough to use their credit cards. Only 11.9% said that they would trust the ads enough to use their card.

Do you trust ads on Bing enough to use your credit card?
Do you trust ads on Bing enough to use your credit card? © CreditDonkey

Similarly, 70% were unlikely to trust ads on Bing to use their cards.

Do you trust ads on (Google/Yahoo/Bing) enough to use your credit card?
Do you trust ads on (Google/Yahoo/Bing) enough to use your credit card? © CreditDonkey

Google is the most trusted out of the three search portals. 21.5% trusted ads on Google while only 9.5% trusted ads on Bing enough to use their credit card.

CreditDonkey.com conducted the online survey of 1246 shoppers in the U.S., age 18 and over between August 20 and September 2, 2012.

Share this on Facebook or Twitter

Follow @CreditDonkey or write to Mike Foster at mike@creditdonkey.com
Mike Foster is a contributing writer at CreditDonkey, a credit card comparison and financial education website. Our data-driven analysis has been recognized by major news outlets across the country and has helped consumers make savvy financial and lifestyle decisions. (read more)

More Articles in News


Articles on Google vs Amazon: Search Engines Struggle to Win Consumer Trust

    Who do you trust more with your credit card information?

    Amazon, PayPal Lead in Consumer Confidence

    September 20, 2012 - By Mike Foster - News
    Online shoppers trust Amazon more than other well-known online brands, according to a new survey by CreditDonkey.com. When asked what tech company they trust the most with their credit card information, over 60% chose Amazon.

What do you think about Google vs Amazon: Search Engines Struggle to Win Consumer Trust?

Name (required)
Email (required; won't be published)
Website (optional)

or you can also trackback from your blog.
December
01
2014

Stress Statistics

Here’s a statistic that may stress you out: Almost half of respondents to a recent CreditDonkey survey — 42 percent — said their stress level has increased compared to last year. Will things ever get better?
More Articles in News






About CreditDonkey®
CreditDonkey is a credit card comparison website. We publish data-driven analysis to help you save money & make savvy financial decisions.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

†Advertiser Disclosure: The card offers that appear on this site are from companies from which CreditDonkey receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). CreditDonkey does not include all companies or all offers that may be available in the marketplace.

*See the card issuer's online application for details about terms and conditions. Reasonable efforts are made to maintain accurate information. However, all information is presented without warranty. When you click on the "Apply Now" button you can review the terms and conditions on the card issuer's website.

CreditDonkey does not know your individual circumstances and provides information for general educational purposes only. CreditDonkey is not a substitute for, and should not be used as, professional legal, credit or financial advice. You should consult your own professional advisors for such advice.