23 Fascinating Facebook Statistics
It's no surprise that Facebook is the king of social media, but these 23 statistics we uncovered are still shocking. #18 will make your jaws drop.
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| © Steve Jurvetson (CC BY 2.0) via Flickr |
Though it has had some ups and downs during its fabled history, Facebook has solidly established itself as the dominant force in the social media realm. What started as a networking tool for Harvard University students has become a global phenomenon that's changed the way people stay connected.
More than half of all adults spend time on two or more social media sites but among those who only choose one, 79% prefer Facebook. It's become one of the easiest ways to keep in touch with friends and family members, share photos or market your small business on the cheap.
To get a feel for just how successful Facebook is, CreditDonkey has gathered a list of 23 statistics on this social media giant. We've got the lowdown on how many people use Facebook, what they're doing while they're online and how much profit the company sees as a result.
WHO'S USING FACEBOOK?
Part of Facebook's appeal lies in how accessible it is to just about everyone. The people who use it come from all different backgrounds; the sheer number of people who are on Facebook is staggering and the data we found sheds some light on exactly who they are.
1. How many people worldwide use Facebook?
More people use Facebook than any other social network. Through September 2014, there were an estimated 864 million users logging on daily and 1.35 billion people checking in at least once a month.
2. How many friends do Facebook users have on average?
The typical Facebook user has a fairly broad social network, averaging 338 friends. Almost 40% of users have 100 friends or less while a mere 15% have more than 500.
3. How many people are on Facebook in North America?
Compared to other countries, the U.S. and Canada have fewer daily users overall, with 152 million people combined logging on each day. That number climbs to 206 million in Europe and 228 million in Asia.
4. Are there any countries that ban Facebook?
Despite its popularity, there at least 3 countries that don't allow access to Facebook: China, Vietnam, and North Korea.
5. What age group uses Facebook the most?
Studies show that it's the younger crowd that gravitates to Facebook most often. Eighty-four percent of 18 to 29-year-olds have accounts, versus 45% of those 65 or older.
6. How popular is it among younger teens?
Despite studies which show that Facebook use is dropping among the tween and teen set, an estimated 73% of young people aged 12 to 17 still log on regularly.
7. Are men or women logging on more?
Facebook seems to get a little more love from the ladies, with 76% of adult women using the site compared to 66% of adult men.
8. Does education influence who uses Facebook?
Surprisingly, just 68% of Internet users who hold a bachelor's degree or higher are on Facebook, compared to 71% of web surfers who have a high school diploma or less.
9. Is Facebook as popular among higher earners?
Earning more money makes it less likely that you'll be a frequent Facebook visitor. Approximately 76% of adult Internet users who earn under $50,000 annually spend time on the site versus 69% of those who make $75,000 or more each year.
ACCOUNT TRENDS
One of the reasons people like Facebook so much is that you can share whatever is going on in your life in a matter of seconds. While some people are only occasional Facebook users, others are more religious about checking in and keeping friends posted about their latest doings.
10. How many times a day are users checking their account?
New content is posted to Facebook every second. Smartphone users like to stay up to speed; on average, they pop in for an update 14 times a day.
11. What's the average amount of time people spend on Facebook?
Facebook users spend about 40 minutes a day posting status updates and browsing their news feed. That adds up to around 20 hours each month and 240 hours per year.
12. How often do Facebook users update their status?
If you've got something to share with your Facebook friends, you're not alone. Some 293,000 status updates are posted every 60 seconds.
13. How many users update their status daily?
Only about 10% of people with Facebook accounts take the time to change their status each day. Almost 5% post more than one update per day but 25% say they never change their status at all.
14. How often are photos posted?
Facebook is chock full of images. It's estimated that somewhere between 6 and 7 billion new photos are posted each month, which breaks down to around 208,000 photos uploaded to the site every second.
15. How many likes show up per minute?
Giving the thumbs up is something people do a lot on Facebook, with 1.8 million likes showing up every minute. Roughly 44% of users like something in their feed at least once a day.
16. Which page has the most likes?
In a sea of celebrity pages, it's the Facebook for Every Phone page that stands out as the most popular, with nearly 550 million likes.
17. How often are comments posted?
Just over 30% of Facebook users comment on other people's photos every day. Another 15% are commenting multiple times throughout the day.
FACEBOOK FINANCIALS
Facebook's impact isn't limited to how we communicate with one another; it also has a major influence on the economy and it's a favorite marketing tool among business owners. Facebookâs financial success has been staggering so far and it doesn't show any signs of slowing down.
18. What kind of money does Facebook bring in?
Facebook reported $3.2 billion in revenue through the third quarter of 2014. That breaks down to roughly $15,000 per second.
19. Which country generates the most revenue?
The U.S. and Canada account for the bulk of Facebook's revenue, bringing in $1.5 billion alone during that same timeframe. Europe came in second with $757 million.
20. How many businesses are on Facebook?
Approximately 30 million businesses market themselves through a Facebook Fan page. About 19 million of them have optimized their pages to be viewable on mobile devices.
21. How much are Facebook users spending on the site?
Advertising isn't the only way Facebook makes money. Users shelled out around $264 million dollars on virtual goods and gifts through the site in the third quarter of 2014.
22. What is Facebook valued at?
Shifts in the stock market means the value of Facebook shares fluctuate but as of September 2014, the company was estimated to be worth just over $200 billion.
23. What is Mark Zuckerberg's net worth?
Facebook founder Mark Zuckerberg has certainly cashed in on the site's success. His total net worth is somewhere in the neighborhood of $34 billion and climbing.
CONCLUSION
Whether you love Facebook or hate it, there's no denying its popularity. While new social networks are still popping up left and right, none of them has been able to duplicate its success. As Facebook moves into its second decade, it remains to be seen if another company will be able to wrangle away its title as the king of social media.
Sources and References
Rebecca Lake is a journalist at CreditDonkey, a credit card comparison and reviews website. Write to Rebecca Lake at rebecca@creditdonkey.com. Follow us on Twitter and Facebook for our latest posts.
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