April 25, 2015

23 Top-Selling Online Products

Read more about Business

What is the best product to sell online? Here are 23 facts and figures about the top-selling products online.

© Shari's Berries (CC BY 2.0) via Flickr

Thanks to the Internet, you can buy just about anything from the comfort of your home these days. Whether you only shop online occasionally or you buy almost everything virtually, it's a quick and convenient way to get the things you need (or want) without having to fight traffic on the roads or deal with pushy salespeople.

Retailers understand the value of being able to offer their products online; through the fourth quarter of 2014 alone, stores pulled in an astounding $79.6 billion from online sales. Total sales for the year added up to nearly $305 billion, an increase of almost 15% over 2013. It's clear that online shopping isn't losing its appeal, and CreditDonkey was curious about what people are buying. Take a look at what we determined are the 23 most popular items purchased online.

  1. Books: The advent of e-readers has changed the way Americans read books; more of us than ever are turning to digital versions. In 2013, online book sales totaled $7.5 billion, which was slightly more than the $7.1 billion retailers sold in stores.

  2. Shoes: There are more than 1,200 stores hawking footwear online, and shoppers have no problem handing over their cash. We spend about $10 billion on shoes annually, but if you're trying to score the best price, experts agree that Wednesday is the best day to buy.

    Tip: Best Time to Buy Shoes

  3. Auto parts: The most dedicated gearheads shell out a lot of money to buy parts for their cars, and plenty of them are doing it through their computer. Online auto parts sales reached $5 billion in 2014 and they're expected to climb to $6 billion by the end of 2015.

  4. Movies: While DVD sales are declining, digital movie sales are picking up some serious steam. Digital movies and streaming services accounted for $1.5 billion of the total home entertainment market in 2014. Not surprisingly, "Frozen" was the most downloaded movie of the year among Apple users.

  5. Flowers: Sites like ProFlowers.com and FTD make buying flowers for any occasion a cinch, and online flower stores rake in about $2 billion in revenue each year. Valentine's Day is always a big hit, with more than 257 million roses produced for this holiday alone in 2014.

  6. Music: Globally, music sales are worth about $15 billion annually; nearly 40% of that comes from people who purchase digital music online. For 2014, the number one digital song was Pharrell's "Happy," with 6.45 million downloads.

  7. Furniture and bedding: Eighty percent of shoppers say they've bought furniture or bedding online, spending about $9 billion total in 2013. Overwhelmingly, area rugs and chairs are the hottest sellers, and 66% of buyers say they're happy with items they've purchased.

  8. Jewelry and watches: Jewelers sell about $5 billion worth of baubles and watches online annually, and diamonds are a particular favorite. Overall, diamonds alone make up 17% of Internet jewelry sales.

    Tip: Best Time to Buy Jewelry

  9. Electronics: Smartphones, tablets and video game consoles are just some of the consumer electronics shoppers are buying online more frequently. Cameras are another hot item, with Internet sales hovering right around $6 billion each year.

  10. Video games: Nearly 60% of Americans play video games, and more than half of them play right from their smartphone. In 2013, digital games accounted for 53% of the $21 billion gaming market.

  11. Toys: Online toy retailers see a lot of traffic, especially around the holidays. "Frozen" toys were a big seller last Christmas, and eBay continues to sell more than 12,000 of them online every day.

  12. Computers: Together with consumer electronics, computers generated about $66 billion in ecommerce sales for 2014. By 2018, that number is expected to grow to more than $108 billion, which should put a big smile on the faces of computer manufacturers.

    Tip: Best Time to Buy Laptop

  13. Vitamins: Taking vitamins or supplements is a good way to improve your health, and Americans aren't shy about spending money on them - online sales alone tally $4 billion. Shoppers are visiting their favorite sites 10 times a year on average.

  14. Makeup and perfume: Online sales of cosmetics and perfume have really taken off as major brands move beyond department store walls to sell their products. Americans spend about $2 billion a year buying their favorite lipsticks and perfumes through the Internet.

    Related: Perfume Industry Statistics

  15. Tools: The next time you need a screwdriver or drill, head to your laptop instead of your local Home Depot. That's just what 28% of shoppers did for Father's Day in 2014, spending a combined $1.2 billion on tools and home improvement gifts for dad.

  16. Groceries: If you hate going to the grocery store, you're not alone. About 3% of all grocery sales in the U.S. are generated online, with shoppers shelling out about $500 million a year for the convenience. It's projected that by 2023, 11% of shoppers could be buying their weekly food stash over the Internet.

    Tip: How to Save Money on Groceries

  17. Clothing: Clothing is one of the largest pieces of the online shopping pie, with annual sales estimated at around $52 billion for 2014. Although women's fashions account for the largest share, about $10 billion worth of men's clothing is shipped out annually.

    Tip: Best Time to Buy Clothes

  18. Gifts: Online shoppers spend a lot of money stocking up on gifts, especially when there's a holiday or other special occasion coming up. In 2014, more than 35% of Black Friday shoppers picked up their holiday gifts online, using their laptop, smartphone or other mobile device.

  19. Office supplies: Some 11 billion paper clips are sold each year and online shoppers are having a significant impact on how office supply stores do business. Staples, for example, has been closing stores steadily over the last few years to focus on its online efforts, and 225 more stores are set to shut down by the end of 2015.

  20. Pet food and supplies: Americans keep between 70 and 80 million dogs and 74 to 96 million cats as pets, and that adds up to a lot of pet food that’s eaten each year. Many pet owners turn to the Internet to get the things they need, spending around $3 billion each year.

  21. Sporting goods: Whether you need a new pair of golf shoes or a baseball glove for your Little Leaguer, it's all available online. Dick's Sporting Goods is one of the heaviest-hitters, with online sales projected to hit $1 billion by 2017.

  22. Baby gear: Parents-to-be in the U.S. are spending about $6 billion a year online to prepare for their new bundle of joy. There are close to 4,000 companies selling baby clothing, diapers, accessories and more online, and it's estimated that 6,000 more will join their ranks by 2018.

  23. Small appliances: Buying a new stove or refrigerator and figuring how to get it home is a lot easier when you're doing it online. Americans spend $3 billion buying large appliances through online retailers each year, with sales increasing by about 14% annually from 2010 to 2015.

    Tip: Best Time to Buy Kitchen Appliances


Buying things online eliminates the hassle of driving to the store and standing in the checkout line. If you're especially savvy at hunting down deals, you may even be able to get the things you want for less, which is yet another great reason to use the Internet for all your shopping needs.

Sources and References:

More from CreditDonkey:

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How to Start a Business from Home

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