Updated October 28, 2019

How to Start a Fashion Blog

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Want to start a fashion blog and become famous? Read this guide for ideas on how to setup, promote, and make money as a blogger.


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Getting paid for your fashion sense might seem like a fantasy. But it can become your reality with a little bit of hard work and quality content.

Start a fashion blog to share your personal style and tackle the latest trends. Our step-by-step guide can get you started.

Why Start a Fashion Blog?

The best reason to start a fashion blog is because you love fashion. Whether you prefer runway fashion or ethical brands, a blog gives you the opportunity to highlight your personal style.

But any kind of blogging—especially fashion blogging—takes hard work. Start by learning what other bloggers are doing.

Examples of Popular Fashion Blogs

Here are some fashion bloggers leading the game. Research their sites to learn what works—and what doesn't.

Most of these bloggers cover a specific niche. To learn more on why that's a smart idea, keep reading.

We Wore What
Up-and-coming blogger Danielle started her blog for her fellow college students. Now it's grown into a go-to personal style spot.

Song of Style
This Los Angeles-based blogger boasts nearly 2 million Instagram followers. Her blog highlights street style.

This New York-based Swedish blogger covers everything from fashion to beauty to lifestyle on her blog.

The Curvy Fashionista
The Curvy Fashionista celebrates and inspires plus-sized women to dress with confidence and smarts.

Man Repeller
Man Repeller takes fashion blogging to the next level. The blog focuses on fashion and issues that matter to women.

What Kate Wore
What Kate Wore takes on a very specific niche: tracking and blogging about what Kate Middleton wore.

NEVER Copy Content: You will come across styles and blog posts you like on the internet. You may want to republish some—but always ask first. Even if you do get permission to republish, you may want to rewrite it, for the sake of your audience. Just make sure to credit the source.

Picking Your Fashion Blog Topic

Many people have their own fashion blogs. It's important to figure out what will make yours unique.

Ask yourself these questions when choosing a topic:

  • What makes my personal style unique?
  • What new perspective do I have to offer?
  • How will my blog be different from other blogs?

Consider taking on a niche or theme to narrow your blog's focus. This can help you monetize and earn money, as well as distinguish yourself in a crowded field.

Here are some niches to consider:

  • Luxury
  • Plus-size style
  • Work wear
  • Sustainable style
  • Local shopping
  • Runway trends
  • DIY fashion
  • Street style

Key Fact: In an overcrowded blogging space, make sure your readers know what they're getting on your blog.

How to Name Your Fashion Blog

Here are some tips to remember when naming your blog.

  • Keep It Simple: Choose a straightforward and fashion-based name for your blog—but don't limit yourself.

  • Be Relevant: The name should reflect the style and intent of your blog, so consider your niche as well.

  • Short and Sweet: Keep the name to about four or five words. No one will type a fifteen-word URL.

    And stay away from things like hyphens in your URL. It makes remembering and dictating the name of your site trickier, especially when face-to-face marketing.

  • Do Your Research: Make sure the name you choose is available to buy as a domain name. Most importantly, you will want to make sure it's available as a dot com URL.

    Domain names ending in .info or .biz, for example, are uncommon and do not seem legitimate.

Check Social Media for the Name (Trust Us): Make sure the name of your blog is available on all social platforms:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Snapchat

Facebook, Instagram, and Twitter are especially important because those platforms have the most active users.

When you've found a name you like, reserve it on all platforms by creating an account, even if you do not plan on using the account right away. This prevents identity theft and leaves your options open.

Things No One Tells You

Starting a fashion blog means learning from experience. It can take months or years to learn the ropes. These tips will give you a head start.

Learn to Multitask
To run a successful blog, you will have to master several crafts—writing, photography, and IT—and that's just for starters.

Keep Articles Under 1,000 Words
Readers don't spend much time reading fashion blogs. Limit the length of your blog posts.

Be Consistent
Keep everything uniform on your blog. Use the same text and writing style. It helps readers recognize your work and it keeps your blog posts clean.

Use Key Words Up Top
Identify the key words for each blog post. Try to fit them in your headline or the first 30 words of your post. This will help your search engine optimization (SEO) and your placement in Google search.

Dig into the Details
Learn as much as you can about your blog, from SEO to Google Analytics and even the tech behind your blog. When problems arise, you will need to handle them (or pay someone else to).

Engage with the Community
Learn where your community engages most on social media and be active on those platforms. Make friends and don't be afraid to promote yourself and your website (more on this below).

Take Classes Online
If you're feeling lost, consider online classes like Nomadic Matt's Superstar Blogging Course.

How to Make Money as a Fashion Blogger

It may take time before your fashion blog is profitable. But here are some ways bloggers can turn a profit.

  • Affiliate Programs: The process is simple: you recommend products or places to stay. When people click on the embedded links, you'll earn a small commission. Make sure you disclose this in advance to be transparent.

    Sites like Amazon.com and Booking.com are great places to get started.

  • Advertising Networks: Earn money through your blog by placing ads with Google AdSense. You will get paid per click when viewers view or click on your ads. But other companies will be allowed to post banner ads on your blog. Make sure the ads on your site are for products or experiences you support.

    You won't have full control over the ad, but you can always report ones that don't fit your site or audience.

  • Sell Ad Space Directly: Go right to the advertiser to sell your ad space. To get good deals, your blog will need to have a solid traffic flow and strong reach. GaryVee has a tutorial with details.

  • Sponsored Posts: These are articles on your blog written by other people. Usually, you will receive the article to publish. But in some cases, you can also write a sponsored post using content from an advertiser. Make sure the topic, tone, and style fit your blog.

    Never accept free sponsored posts. It's not worth compromising your blog's voice and vision.

Read on to learn the two ways to start your fashion blog.

Hire a Pro to Build Your Blog

Consider hiring someone to build your website if you're:

  1. Busy: Building and maintaining a small business website takes time you may not have.

  2. Have a larger budget: A skilled web designer or developer will build your site exactly as you want it.

Web developers and web designers are different.

Web designers build the outline for your site.
Web developers actually construct that site.

If you hire someone to build your site, expect to spend anywhere from $500 to $2,000. The amount will depend on what exactly you want on your site. More customizations will cost more money.

The other, more affordable option is doing it yourself. But it will take some work. Read on for our step-by-step guide.

Setting up your Site

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Self-hosting your fashion blog on WordPress is the most popular option. Budget about 5 to 7 hours to get started, especially if you are not familiar with the platform.

In total, it will cost about $5 a month for hosting plus the fee for a domain name.

Can I set up my fashion blog for free?
You can create a blog for free. Wix, Blogger, and WordPress all offer free options.

But if you're serious and want to monetize your blog later, here's why you shouldn't choose a free option:

  • Hosting your blog on another platform means you do not own your content.

  • You will not be able to run your own ads, which limits your potential profits down the line.

  • If the hosting platform (Wix, Squarespace, etc.) does not agree with something you post, they can take your blog down.

Keep reading to learn how to build your own fashion blog using WordPress.

Choosing the Hosting Platform

Your blog needs a home on the internet. Hosting services will provide that home for a cost. When a reader wants to find your website, they will type in your domain, or the URL.

Web hosting and buying a domain are the two upfront costs when starting your own fashion blog. Many hosting services allow you to buy both web hosting and a domain at the same time for a discount.

Here are several hosting options.

  • Shared Account: This means multiple websites use the same server. This option limits the amount of server resources your blog can use. Those limits are spelled out in the package you purchase.

  • A VPS: VPS stands for Virtual Private Server Hosting. This is a dedicated server in a shared hosting space. This option lets you run your own virtual operating system.

  • Your Own Dedicated Server: Getting your own dedicated server is perhaps the most extreme version of self-hosting. You can rent your own server.

A shared account is the most practical choice for hosting your fashion blog.

These major hosting services are WordPress-compatible:

InMotion Hosting:

  • Monthly rates start as low as $8 a month.
  • WordPress comes pre-installed.
  • Unlimited bandwidth and unlimited email accounts.
  • Free data backups and malware protection, so if anything happens, your data will be safe.
  • InMotion lets you host unlimited WordPress sites on one account.
  • Customer support is known to be among the best in the business.
  • Your shared server supports roughly 20,000 monthly visitors. If you expect more, you may want to go with a different option.
  • The price tag is higher than some of the other options due to their added features.


  • Monthly rates start around $8. Some online discount codes can get you plans as low as $3 per month.
  • The only platform formally endorsed by WordPress. They have an easy, one-click install for WordPress, too.
  • Unlike other options, Bluehost offers unlimited site traffic.
  • Data backups are automated.
  • Your domain and SSL certificate are free.
  • The domain name comes free for the first year. After that, you will have to pay.


  • Well-known for their shared hosting service.
  • Works well with WordPress—you can install it with one click.
  • Easy-to-use control panel.
  • Unlimited disk space, emails, and bandwidth, no matter the plan.
  • $100 in Google AdWords credit to start your marketing.
  • Costs more than Bluehost; if budget is a big concern, pick a different option.
  • $13 to buy a custom domain name. With other options, it is free.

Sign up for terms longer than a year to save money on hosting fees.

Setting Up Web Hosting

No matter which hosting service you pick, you will be offered a number of add-on extras, or domain extension options.

Don't waste your money on every domain extension option. You only need two:

  • Domain Privacy Protection (DPP)
  • SSL Certificate

Domain privacy protection will keep your name, address, and phone number from coming up in a WHOIS search.

DPP keeps spammers from getting your email address online or calling you randomly. You can always add this protection later, but it is recommended for privacy purposes.

SSL Certificate
This certificate is standard practice. It gives your website a secure green lock by the URL, which makes it secure.

Most web browsers will warn users against coming to an unsecure site. This option is generally free, so make sure you have it.

Using WordPress to Get Your Site Live

Many people think WordPress is just a tool used for blogging, but it can also be used for publishing any content online.

The platform has a comprehensive back-end, so people can set up anything from blogs to fully-fledged websites.

With WordPress, you can:

  • Install custom themes (free or paid) and customize your website
  • Use Google Analytics to track data
  • Have full control over your blog

InMotion Hosting, Bluehost, and HostGator have quick install options to set up your site using WordPress. This is also the case for many large web hosting services.

On HostGator,
Type in YourDomain.com/cpanel (that stands for Control Panel).

Log in with the username and password sent to you via email. Then go to the "Essentials" section and find the "WordPress Installer."

On Bluehost
You can install WordPress with a click of a button once you receive the email they send to you.

Regardless of your domain host, you start with the same WordPress installation page.

Here's how to begin:

  1. Select a Domain for Installation: Simply enter your domain.

  2. Blog Title: For this slot, enter your own name if you're planning to build a personal website. Remember, you can always change this later.

  3. Admin Username: This sounds tricky, but it's not. Just use anything but the word "admin." Your name works.

  4. First/Last Name: You can also change this later if you want.

  5. Admin Email: Enter your email address.

Save the username and password generated for WordPress. You will need those later.

How to Set Up Your Site

Now that the basic installation is complete, set up your site using WordPress.

To access your site, type in YourDomain.com/wp-admin (that stands for WordPress Admin). If it's not available yet, don't worry—it can take up to an hour for your web host to set up the account.

You may feel overwhelmed when you first log in. But everything you need is on the left-hand sidebar:

  • Dashboard: This is the WordPress homepage. When you log in, you will be automatically taken to the dashboard.

  • Posts: This is where you will publish blog posts and pieces of text. You can also edit existing posts here.

  • Pages: You can create a page here. A page shows up on the navigation section of your website.

    For example: "About Me" or "Resume" would both be pages. When you click on them in the navigation bar, they will take you to another part of the site.

  • Comments: If you have a blog on your site, you will moderate comments in the "comments" section.

  • Appearance: The appearance section lets you change and customize how your site looks. You can check themes, menus, widgets, and more.

  • Plug-ins: In this section, you can add or remove plug-ins. Don't worry about this—we will get to it later.

  • Tools: This part of the site is not as important as the others. You won't need any of these to start with.

  • User: Since you will be creating a personal website, the only user you will want on here is yourself.

  • Settings: You will find general settings here for your website.

Check Out: WordPress' online guide to help you with your early struggles.

Finding the Perfect Fashion Blogging Theme

Themes customize the look of your website. WordPress has a huge number of themes available, both free and paid.

Here are a few things to look for when browsing themes:

  • Functionality: Make sure the theme lets you do everything you need to. For example, if you want a contact form template built-in, make sure the template you will use has that feature.

  • Reviews: Other people's insights will give you a better idea of the theme's pros and cons.

  • Developer Support: If you want your website theme to stay current and work through bugs, you need to make sure the developer puts out updates regularly.

  • Professional themes can cost as little as $50. Prices go up from there—you'll find multiple themes from $100 to $200.

In general, stick to the most popular WordPress theme developers, StudioPress, Theme Forest, MOJO Themes, and Elegant Themes.

Don't pick a theme because it's made for fashion bloggers. Choose one because it fits your needs.

Spend some money for a nicer theme. You'll want something you can be happy with for several years. Down the line, you can upgrade to a nicer theme.

Here are few suggested themes:

  • Veronica: This fully responsive Mojo Themes design has been built for ecommerce, but works for blogs as well.

    All design options are completely customizable, including color and layouts. Plus, the theme features SEO compatibility.

  • Fashion & Style: Theme Forest, a popular WordPress theme vendor, features a comprehensive design with maximum flexibility. The theme comes with multiple layouts and headers, beautiful galleries, and more.

  • Olsen Light: This free WordPress theme offers great value for no cost. The clean and visual-first aesthetic make it perfect for a starter theme.

  • Didi Lite: Another free WordPress theme, but with more text on the homepage. The theme features beautiful typography with a clean layout.

Install Plug-ins

A plug-in is a third-party application for your website. It adds features and gives you the ability to customize more elements.

Here's how to install a plug-in:

  1. Click on "Plug-ins" on your WordPress dashboard and click "Add New." This will take you to a page to search for plug-ins.

  2. It's not easy to search for specific plug-ins. Instead, try to enter the exact name of what you're looking for.

    If you don't have a specific plug-in in mind—don't worry, we cover some of the essentials below. Plus, you can always turn to Google.

  3. Once you have typed in the name, click "Details" to read the plug-in description. If this is what you are looking for, click "Install Now."

  4. Once the plug-in is installed, click "Activate." After this, there may be additional set-up for the plug-in.

Some Plug-ins to Consider

Here are some worthwhile plug-ins for your site:

  • Askimet: This plug-in—which comes auto-installed with WordPress—helps you manage spam comments on your site.

  • Easy Social Share Buttons: Social media is an important part of building any blog. This plug-in creates easy social share buttons on every page. You can also try Mash Share if you don't like Easy Social Share Buttons.

  • Yoast SEO: SEO stands for search engine optimization. This plug-in makes it easier to improve your rankings in Google by optimizing your articles for search.

  • WP Super Cache: This plug-in helps your site load faster for visitors by storing a version of your site—in a "cache"—and referring to that when visitors come to YourWebsite.com.

  • Comments Not Replied To: One of the most important parts of running your own blog is creating a community, especially on your website.

    One of the ways to build this community is through replying to people's comments. This plug-in makes it easier to get back to these people.

  • Wordfence Security: A plug-in to help secure your website.

  • Duplicate Post: A tool to easily copy any post.

  • Really Simple SSL: A plug-in to install an SSL certificate, in case you don't get one when hosting.

You may also want these plug-ins specifically to boost your fashion blog.

  • Instashow 3.0: For fashion bloggers, Instagram is crucial. It's important to have a way to display your Instagram feed front and center on your blog.

    This paid plug-in, which costs $24, will help generate impressions. It features call-to-action buttons, pop-ups, mobile-responsive features, and more.

  • Google Language Translator: Fashion transcends language barriers. So why shouldn't your blog?

If you expect your audience to be bilingual, use this plug-in to let your readers pick their language. Don't underestimate the power of an image.

Set Up Google Tools

Google offers several analytical tools to help take your blog to the next level. The best part? They are totally free.

Start by getting a new Google account for your blog. This helps keep your business and your personal life separate.
Once the Google account is live, log into these Google platforms:

  • Google Analytics: This tracks your blog's traffic, or page views. It's helpful for building a media kit and keeping track of your followers.

    When you know who reads your blog, you can write to the audience. Install the tracking code with the above-mentioned Yoast SEO plug-in.

  • Google Search Console: This makes sure your website is up and running.

  • Feedburner: With Feedburner, your readers can subscribe to your blog by RSS feed or email.

    Though Google Tools may not provide a huge stream of sustaining income, you'll lose out on the smaller gains by not setting them up on your site. Inspiring Mompreneurs lists using the tools as just one of many ways to start making money on your blog.

Designing a Logo

A logo makes your blog stand out. Don't spend too much time on it, though. Later, when you have a better idea of what your blog has become, you may have a better idea what you want.

A free website that lets you create and design banners and graphics. It's simple and easy to use once you create an account.

You can also have someone else make it for a small cost. Visit these sites to get started:

If you are not ready to design a logo yourself, head over to Upwork and post a job. You will receive proposals from interested parties. Review the bids and make an offer.

As with Upwork, browse through offers and see examples of applicants' work in advance.

Not sure what kind of logo you want? Check out this article from Inkbot Design to learn the difference between logotypes and logomarks, and how to determine which is best for your blog.

Let's Start Blogging!

Before you start, delete the "Hello World!" post that WordPress automatically creates for your website. You won't need that.

  1. Go to "Posts" on your Dashboard and click on it. Then click the trash button.

  2. Do the same thing for your "Pages" section: Delete the "Sample Page."

Now it's time to create your first post. It should introduce your blog and sets the tone.

To write a new post, go to "Posts" and click "New Post."

Your first post should:

  • Introduce yourself: Tell readers who you are.

  • Talk about your mission statement: What do you want to do with your blog? Let readers know what they can expect going forward.

  • Let readers into your life: Don't be afraid to tell readers about your life. This is a lifestyle blog, after all!

Once that first post is published, it's time to figure out your flow. Here are some topic suggestions for future posts:

  • Current fashion news
  • Runway shows
  • Celebrity fashion
  • Sales and discounts
  • Seasonal wish lists
  • Wardrobe essentials
  • Day in the life

Now that your fashion blog is up and running, it's time to start promoting your content. Read on to learn how.

How to Market Your Content

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Before you get started, consider these questions:

  • Who is your target audience?
  • What social media platforms are you comfortable with?
  • How much time and money do you have to spend?

The three most effective ways to market your fashion blog are through email marketing, social media platforms, and in-person networking.

Email Marketing

To grow a following, you need to build an email base. Most people don't consider email to be exciting, but it's key to growing your bottom line. It's a personal way to update readers about your new posts and promotions.

Use popular tools like Constant Contact or Mailchimp to manage your email following.
Email marketing providers like these have two important perks.

  • Customization of your emails.

  • Access to statistics, like open rates and link clicks.

Make sure to add your email sign-up list where everyone will see it. Try a pop-up or a sidebar. That way, people will be reminded to sign up.

You will be inserting yourselves into people's inboxes. Be careful and cautious of how you do that.

  • Be aware of how many emails you send: Don't send too many emails, but don't send too few.

  • Give people a reason to sign up: Offer your audience something in exchange for their participation, like an exclusive offer or exclusive content.

Building a loyal email marketing list will let you harness the power of your audience.

Social Networks

Get familiar with the social media platforms you reserved and start posting your content.

For fashion bloggers, Instagram and Pinterest will be essential. Both these mediums are visual-first mediums, which means the quality of your photos comes first and foremost.

That's where some of your plug-ins come in. Easy Social Share Buttons, for example, will help readers easily share your content.

Consider a posting schedule once your blog is established.

Consistency is important in social media. You will need to be active on all your platforms—Facebook, Instagram, Twitter, and more—on a regular basis.


Another way to branch out with your fashion blog is through video blogging (vlogging).

Vlogging has become an increasingly popular way to teach people how to dress. In fact, fashion tutorials are some of the most popular videos on YouTube. The medium allows you to bring your styles to life.

Plus, it's a good way to supplement the content on your website.

Looking to produce content for YouTube? Check out this blog from MintTwist to learn 5 tips for increasing audience retention and maximizing video SEO.

In-Person Networking

Meeting people and telling them about your blog and your style will be one of the most effective ways to grow your audience.

Building friendships with other bloggers gives you allies and hopefully, a way to cross-promote your blog in the future.

The Bottom Line

There's no secret recipe to becoming famous as a fashion blogger. The most successful people work hard to cultivate networks, build their niche, and create great, engaging content.

Start your fashion blog and build your fashionista presence online.
Adjust your strategy and presence and watch your blog grow. And most of all, have fun sharing your passion with the world.

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