With the nation’s unemployment rate stuck at 9.1% and AAA predicting that high gas prices will lead to a decrease in Fourth of July weekend travel this year compared to 2010, many businesses are doing what they can to get people out and about this three-day weekend.
Earlier this week, Walmart announced a 90-day Rollback at the pump to give customers a savings of 10 cents a gallon on all fuel, gas and diesel, at participating Murphy USA and Walmart gas stations. The discount applies to gas purchases made when using a reloadable Walmart gift card, reloadable Walmart MoneyCard or Walmart credit card from June 29 through September 30, 2011.
Explaining the reason for the rollback, Stephen Quinn, Walmart’s chief marketing officer, said, “Our customers have told us that high gas prices are a top budget concern, nearly as large an expense to their households as food and groceries. We listen to our customers and because we know they are feeling squeezed by gas prices, we’re implementing this gas Rollback to help them save, especially during high travel summer months.”
The company’s press release stated that everyone using one of the identified cards at a participating gas station will immediately and automatically save 10 cents on each gallon of gas they purchase. There are no other restrictions or requirements.
Quinn said, “It’s important to us that we extend this offer to everyone, not just Walmart customers shopping in our stores, without requiring any other type of purchase. Our goal is to make it easy for everyone to save and live better, and we think this gas program is leading in the market because it doesn’t require any additional purchase, loyalty card or other restrictions.”
States with gas stations participating in the Walmart rollback are Alabama, Arkansas, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Michigan, Mississippi, Missouri, New Mexico, North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia. A complete list of participating Walmart and Murphy USA locations and more information is available at www.walmartstores.com/gasrollback.
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