Updated July 3, 2013

Survey: Black Friday Statistics 2012

75% do not plan to go out Thursday Night for Black Friday

Earlier Black Friday opening times on Thanksgiving evening are not popular with shoppers according to a recent CreditDonkey.com survey. The majority (74.6%) will not be going out on Thursday night to get a head start on Black Friday deals, although 41% do plan to shop during the day on Black Friday.

Even so, Black Friday’s store-shopping event is losing its luster to Cyber Monday, when a lot of holiday shoppers take advantage of online retail sales. Close to 60% of all respondents said they will not shop on Black Friday, citing crowds as the most common reason to stay away.

© CreditDonkey

Do you plan to shop on Black Friday?
Do you plan to shop on Black Friday? © CreditDonkey

But, along gender lines, the choice of when to shop has nothing to do with being female as you might suspect, since women have gotten a bad rap for being crazy Black Friday shoppers in years past. Out of those respondents not going out Thanksgiving night, the majority are women (77.6% versus 71.7% of men who will not be shopping that evening).

Out of those who will be shopping on Black Friday, 59.5% will spend less that day than they did last year. Females were slightly more likely to be the ones tightening their spending belts this year.

© CreditDonkey

© CreditDonkey

More than Half Will Cyber Shop

In contrast, more than half of all respondents to our holiday shopping survey plan to shop Cyber Monday, when online retailers list the equivalent of their "Black Friday" door buster deals online instead of in stores. Just over half (56.7%) plan to shop on Cyber Monday, and 54.5% of those Cyber Monday shoppers will spend more that day than they did in 2011. These shoppers are swayed by the better deals online, including free shipping.

Men are getting in on the online action, too: 58.2% plan to shop more online on Cyber Monday versus just under half (49.4%) of women.

© CreditDonkey

And in general, beyond the Thanksgiving weekend, consumers will be spending more of their holiday shopping time online; 64.4% of respondents said they will browse online rather than schlep around brick and mortar stores.

© CreditDonkey

From October 9 to October 23, 2012, CreditDonkey.com polled 1,125 Americans, age 18 and over, about their holiday shopping plans using multiple choice questions and short-answer questionnaires.

Share this on Facebook or Twitter

Follow @CreditDonkey or write to Naomi Mannino at naomi@creditdonkey.com

More Articles in News

    How much will you spend holiday shopping this year compared to last year?

    Survey: Holiday Forecast 2012

    November 1, 2012 - By Charles - News for Credit Card Deals
    This year’s holiday shopping season will be a less-than-jolly affair for U.S. retailers according to new survey results by CreditDonkey.com. When asked if they planned to spend more or less on holiday shopping than last year, 50.7% of ...

Articles on Survey: Black Friday Statistics 2012

    Do you plan to spend more or less on Cyber Monday versus last year?

    Online Shopping Statistics 2012

    November 21, 2012 - By Mike Foster - News
    Mobile apps and easier accessibility of retailer websites are apparently cutting into designated holiday shopping events. According to a new survey by CreditDonkey.com, shoppers are split over whether they’ll shop on Cyber Monday, the internet’s ...

What do you think about Survey: Black Friday Statistics 2012?

Name (required)
Email (required; won't be published)
Website (optional)

or you can also trackback from your blog.

Happiest Cities in California

California is home to some of the coolest industries - and by extension, some of the coolest jobs - in the world. But it’s still hard to drag yourself out of bed every morning if the pay isn’t that good, the job itself isn’t that fun, and the ...
More Articles in News

About CreditDonkey®
CreditDonkey is a credit card comparison website. We publish data-driven analysis to help you save money & make savvy financial decisions.

Disclaimer: This content is not provided or commissioned by the credit card issuer. Opinions expressed here are author’s alone, not those of the credit card issuer, and have not been reviewed, approved or otherwise endorsed by the credit card issuer. This site may be compensated through the credit card issuer Affiliate Program.