Updated July 3, 2013

Survey: How Much is a Friend Worth?

Survey: Holiday Shoppers to Spend Less than $25 on Their Friends This Year

What's a friend worth this holiday? Most people plan to spend under $25 on gifts for friends this year, according to a recent CreditDonkey.com survey on holiday shopping trends. Nearly three-fourths of respondents picked that answer over larger amounts. The choice was universal as a similar percentage was reported by both men and women and different age groups.

But family members are worth much more – approximately a $20 bill more. As a whole, respondents are more split on how much they would spend for a family member -- 36.1% said they will spend $25-$49, and only 25.7% plan to spend under $25.

About how much do you plan to spend per person on your friends?
About how much do you plan to spend per person on your friends? © CreditDonkey

About how much do you plan to spend per person on your family?
About how much do you plan to spend per person on your family? © CreditDonkey

Married Consumers Tend to Spend More on Holiday Shopping

When people share incomes, they apparently are more willing – or able – to spend more money on their immediate family. Our findings show that when split between married and single groups, the secondary choice for those married was going over the $50 mark. In fact, just over 20% of married people said they will spend more than $99 (possibly to satisfy demands for new trendy electronics such as smartphones, tablets, gaming devices and hi-end, desirable fashion brands), while for singles, the amount went down for the secondary choice with 30.3% planning to spend under $25 for family members.

When it comes to the overall amount people plan to spend on holiday shopping, our survey found that singles tend to spend less. 65% of those who said they would spend no more than $300 are not married.

About how much do you plan to spend per person on friends?
About how much do you plan to spend per person on friends? © CreditDonkey

About how much do you plan to spend per person on your family?
About how much do you plan to spend per person on your family? © CreditDonkey

From October 9 to October 23, 2012, CreditDonkey.com polled 1,125 Americans, age 18 and over, about their holiday shopping plans using multiple choice questions and short-answer questionnaires.

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Follow @CreditDonkey or write to Naomi Mannino at naomi@creditdonkey.com

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