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Ally Invest vs Empower

Ally Invest is a good low-price discount stock broker for savvy investors. How does it compare to Empower? Read our comparison chart below.

Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

While Empower offers free advanced financial tools and paid wealth management services.

Compare Ally Invest with Empower, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 Empower
 Learn MoreVisit Site
 

Ally Invest

Empower

SPECIAL OFFER
Commission-Free Stock Trades - Learn More

Read Ally Invest Review

SPECIAL OFFER
Free Money Management Tools - Learn More

Read Empower Review

 

Benefits and Features

Stock Trading
$0 per trade
 
Options Trading
$0 base + $0.50 per contract
 
Annual Fee 0.89% for first $1 million, 0.79% for first $3 million, next $2 million 0.69%, next $5 million, 0.59%, and 0.49% over $10 million
Minimum Deposit
$0
$100,000
Mutual Fund Trading
  • $0 to buy/sell load mutual funds
  • $0 to buy/sell no load mutual funds
 
Commission Free ETFs
500+
 
Phone Support 
Yes
Live Chat Support 
No
Email Support 
Yes
Human Advisors 
Yes
Robo Advisor 
Check
Assets Under Management 
$1.2 trillion
Penny Stocks$0.01 per share on the entire order for stocks priced less than $2.00. 
Tax Loss Harvesting 
Yes
Goal Tracker 
Yes
Automatic Deposits 
Yes
Broker Assisted Trades
$20 + Regular Commission
 
Online Platform 
Yes
iPhone App 
Yes
Android App 
Yes
BankingIntegrated with banking on ally.com. Manage your Ally banking and investment accounts in one place. 
Mobile App
Check
Yes
Forex Trading
Check
 
Customer Service
(855) 880-2559
 
Investment Tracking 
Check
Single Stock Diversification 
Yes
Fractional Shares 
No
Taxable Accounts 
Yes
401k Plans 
Yes
IRA Accounts 
Yes
Roth IRA Accounts 
Yes
SEP IRA Accounts 
Yes
Trust Accounts 
Yes
529 Plans 
Yes
 

CreditDonkey® Reviews

 Empower
Stock TradingStarStarStarStarStar
Options TradingStarStarStarStarStar
Mutual Fund TradingStarStarStarStarStar
BankingStarStarStarStarHalf Star
Mobile AppStarStarStarHalf StarEmpty Star
Commissions and FeesStarStarStarStarStar
Ease of UseStarStarStarStarEmpty StarStarStarStarStarStar
Online CommunityStarStarStarStarStar
ResearchStarStarStarHalf StarEmpty Star
Trading PlatformStarStarStarStarEmpty Star
Human AdvisorsStarStarStarStarStar
Robo AdvisorStarStarStarEmpty StarEmpty Star
PriceStarStarStarStarStar
Goal TrackerStarStarStarStarStar
BudgetingStarStarStarEmpty StarEmpty Star
Customer ServiceStarStarStarStarStar
Investment TrackingStarStarStarStarStar
Retirement PlanningStarStarStarStarStar
Pros & ConsPros:
  • Low commission for stock trades
  • No account minimums
  • Ally platform
Cons:
  • No physical locations
Pros:
  • Retirement planner
  • Free portfolio advice
  • Robo plus human advisors
Cons:
  • $100,000 min for advisory service
  • Higher fees than competitors
Bottom LineGood low-price discount stock broker for savvy investors... Read full reviewFree advanced tools plus hybrid advisory service for people with over $100k in investments... Read full review
 Learn MoreVisit Site

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

Ally Invest: Pricing information from published website as of 04/01/2021.

Empower: Pricing information from published website as of 04/30/2020

Empower: Empower Personal Wealth, LLC (“EPW”) compensates CREDITDONKEY INC for new leads. CREDITDONKEY INC is not an investment client of Personal Capital Advisors Corporation or Empower Advisory Group, LLC.

Empower

Empower Personal Cash

  • 4.70% APY
  • $0 monthly fee
  • Withdraw up to $100k per day
Funds placed in the Empower Personal Cash Program are FDIC insured by program banks up to an aggregate of $5,000,000. (up to $10 million for joint accounts)

Which is Better: Ally Invest or Empower?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Ally Invest or Robinhood.

In short: Empower's ease of use is excellent.


Articles on Ally Invest

Ally Invest Reviews

Ally Invest offers free trades for stocks and ETFs. But is it good? Find out how it compares to other online brokers.

Is Ally Invest Good For Beginners

Ally Invest is a popular fee-free online brokerage. Is it good for beginners? Read on.

Ally Invest Roth IRA

Ally Invest's Roth IRA account has no annual fee and no commission trades. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.

Ally Invest Login

Ally Invest offers good customer service and online login access. The best way to connect with Ally Invest customer service may surprise you. Read on.

Articles on Empower

Empower Review

Empower offers wealth management services and free financial tools. But is it legit? Find out if this robo advisory service is right for you.

Is Empower Safe

Empower offers free budgeting tools. But is it safe to link all your financial accounts? Learn just how secure Empower is.

Empower vs Quicken

Quicken is the oldest name in personal finance software, while Empower is newer and offers advanced tools for free. Read on to see if it's a good alternative to Quicken.

Empower vs Mint

Empower and Mint are popular money management apps. Read this review to find out how they compare and which one is better for you.

Which Do You Think is Best?





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About CreditDonkey
CreditDonkey is a personal finance comparison website. We publish data-driven analysis to help you save money & make savvy decisions.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

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